One of the UAE's most popular events for bookworms, the Big Bad Wolf Book Sale, opened its doors on Friday.
The event was inaugurated by Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture and Arts Authority, who met organisers and toured the space to see the range of titles on offer.
“The exhibition embodies the visionary spirit of His Highness Sheikh Mohammed bin Rashid, Vice President, Prime Minister and Ruler of Dubai, who has long recognised the vital role of culture and knowledge in driving sustainable development and empowering individuals and communities to unlock their full potential,” Sheikha Latifa said.
“By promoting a culture of reading and intellectual exchange, the exhibition helps realise the vision of His Highness, which is centred on building a society that is inclusive, dynamic and full of possibilities for all.”
Running until April 16 at Sound Stages in Dubai Studio City, visitors are spoilt for choice with more than one million books on sale. Starting as low as Dh2 and with discounts of more than 75 per cent, the venue is filled with tables stacked with books catering to a variety of tastes.
Books on sale include best-sellers in genres such as fiction, non-fiction, comics, cookbooks and self-help, as well as a wide range of children’s books. On the event's opening day, the venue was filled with families.
The Big Bad Wolf Book Sale, which first came to the UAE in 2018, has become a staple event in the literary calendar. Taking place for the fourth time in Ramadan, the sale helps visitors discover new titles or collect different editions of classics.
It was first launched in Kuala Lumpur, Malaysia, in 2009, with a mission to make reading accessible, affordable and enjoyable to a new generation of readers around the world.
Since then, Big Bad Wolf has visited more than 37 cities in 14 countries including Pakistan, the Philippines and Thailand. The events have welcomed more than 6.5 million visitors and sold more than 31 million books.
While entry is free, visitors must register prior to entering the hall by scanning a QR code on-site and filling out a form. Registering automatically enters visitors into a raffle where they can win a number of prizes.
Open daily 10am-2am until April 16, Sounds Stages, Dubai Studio City
