From September 14 and 15, Etihad Arena will host the fourth Congress of Arabic and Creative Industries, organised by the Arabic Language Centre, part of the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi).
This year’s theme, Arabic Creativity Reimagined: Innovation in Storytelling and Audience Engagement, will see more than 40 speakers from around the world - from technologists and media leaders to award-winning filmmakers and cultural pioneers - share their insights.
Through curated programming, knowledge exchange and regional collaboration, the event aims to support the growth of creative industries in the Arab world, unlocking new markets, investment, and talent pipelines.
Participants will have the opportunity to attend panel discussions, industry insights sessions, masterclasses, workshops, and special events, as well as network with other industry professionals and connect with influential voices from across the creative industries, engaging with those who are redefining and reimagining Arabic storytelling.
From insightful conversations on the power of personal narrative - such as a session with award-winning actor, writer, producer, director, and stand-up comedian Mo Amer, interviewed by AI expert, bestselling author, and former Google X Chief Business Officer Mo Gawdat - to inspiring panels on the role of women in contemporary Arabic creativity, featuring leading professionals like director, actress, and award-winning filmmaker Nadine Labaki, the programme offers a rich variety of perspectives.
It spans a wide range of disciplines and topics, including AI and digital tools, scriptwriting, audiobook production, gaming, and sustainable business models for the digital age.
In addition to creative discussions, the Congress will host business-focused panels led by senior figures from leading global companies.
Topics include
Creators, Capital, and Control: Who Wins in the New Economy?
Senior leaders from Snap Inc, TikTok, and Meta will discuss the shifting power balance between creators, investors, and platforms, and how value is captured in today’s attention economy.
Arabic LLM: Can AI Adapt to the Wilds of Language?
AI leaders from Arabic.AI, the Technology Innovation Institute, G42, and Bloomberg will explore how breakthroughs in Arabic large language models could revolutionise the region’s creative and business landscapes.
Unlocking Mena's Audiobook Potential
Executives from Penguin Random House, Audible, Rufoof, and Frankfurt Book Fair will examine growth opportunities in the Arabic audiobook market, including distribution strategies, genre diversification, and audience engagement.
Arabic Language and the Coming Shift
Cultural and tech experts from the Abu Dhabi Arabic Language Centre, Zayed University, Google, and Dubai Media Inc will address the linguistic and commercial implications of evolving Arabic usage across global media.
The full programme is available on the Congress website where participants can register to attend the event for free.
The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
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Result
UAE (S. Tagliabue 90 1') 1-2 Uzbekistan (Shokhruz Norkhonov 48', 86')
Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
Classification of skills
A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation.
A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.
The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000.
MATCH INFO
Fixture: Thailand v UAE, Tuesday, 4pm (UAE)
TV: Abu Dhabi Sports
T20 SQUADS
Australia: Aaron Finch (c), Mitchell Marsh, Alex Carey, Ashton Agar, Nathan Coulter-Nile, Chris Lynn, Nathan Lyon, Glenn Maxwell, Ben McDermott, D’Arcy Short, Billy Stanlake, Mitchell Starc, Andrew Tye, Adam Zampa.
Pakistan: Sarfraz Ahmed (c), Fakhar Zaman, Mohammad Hafeez, Sahibzada Farhan, Babar Azam, Shoaib Malik, Asif Ali, Hussain Talat, Shadab Khan, Shaheen Shah Afridi, Usman Khan Shinwari, Hassan Ali, Imad Wasim, Waqas Maqsood, Faheem Ashraf.
LEADERBOARD
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Cricket World Cup League 2
UAE squad
Rahul Chopra (captain), Aayan Afzal Khan, Ali Naseer, Aryansh Sharma, Basil Hameed, Dhruv Parashar, Junaid Siddique, Muhammad Farooq, Muhammad Jawadullah, Muhammad Waseem, Omid Rahman, Rahul Bhatia, Tanish Suri, Vishnu Sukumaran, Vriitya Aravind
Fixtures
Friday, November 1 – Oman v UAE
Sunday, November 3 – UAE v Netherlands
Thursday, November 7 – UAE v Oman
Saturday, November 9 – Netherlands v UAE
Read more from Aya Iskandarani
Game Changer
Director: Shankar
Stars: Ram Charan, Kiara Advani, Anjali, S J Suryah, Jayaram
Rating: 2/5
MATCH INFO
Euro 2020 qualifier
Ukraine 2 (Yaremchuk 06', Yarmolenko 27')
Portugal 1 (Ronaldo 72' pen)
What is Genes in Space?
Genes in Space is an annual competition first launched by the UAE Space Agency, The National and Boeing in 2015.
It challenges school pupils to design experiments to be conducted in space and it aims to encourage future talent for the UAE’s fledgling space industry. It is the first of its kind in the UAE and, as well as encouraging talent, it also aims to raise interest and awareness among the general population about space exploration.
Killing of Qassem Suleimani
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if you go
The flights
Air France offer flights from Dubai and Abu Dhabi to Cayenne, connecting in Paris from Dh7,300.
The tour
Cox & Kings (coxandkings.com) has a 14-night Hidden Guianas tour of Guyana, Suriname and French Guiana. It includes accommodation, domestic flights, transfers, a local tour manager and guided sightseeing. Contact for price.
