Donald Trump drew ire from Twitter users on Friday with a tweet featuring branding from a popular US TV show.
The US president used the iconic font from fantasy series Game of Thrones transposed over a photo of himself to share the date that US sanctions against Iran would begin. In a play on the series’ slogan 'Winter is Coming', Mr Trump's version read: “Sanctions are coming”.
Mr Trump's government pulled out of the Iran nuclear deal in May and renewed sanctions against the country's oil industry are set to come into effect on November 5.
Actress Maisie Williams, who plays Arya Stark in the TV series didn’t take kindly to Trump’s use of the series to promote the sanctions.
George R R Martin, the novelist behind the series, did not castigate Trump, however. He chose instead to encourage his 1.15 million Twitter followers to vote in the upcoming midterms.
Celebrities, commentators and members of the public from the US and beyond also joined in poking fun at the US president.
Some tweets took the internet meme a step further, making reference to Special Counsel Robert Mueller’s investigation into foreign interference in the 2016 election, including the possibility of collusion between Mr Trump's campaign and the Russian government and former FBI director James Comey.
As much as people enjoyed the moment, some criticised Mr Trump for using the picture to seemingly make light of a serious issue which could affect thousands.
Owner of Game of Thrones, US broadcaster HBO, took against the White House's use of the show’s trademark text.
In a tweet, the company wrote: "We were not aware of this messaging and would prefer our trademark not be misappropriated for political purposes."