It looks like any other tower project rising from the sand across the Middle East.
But the construction work at Jeddah Tower in Saudi Arabia is set to have that bit extra.
This project has been labelled the world's future tallest building - as it will even eclipse Burj Khalifa, which stands at a lofty 828m.
With 252 floors, Jeddah Tower, located on the outskirts of the city, is set to stretch 1km skywards.
"It's like having Burj Khalifa and the Shard in London on top of it," said Hisham Jomah, chief development officer, Jeddah Economic Company.
Construction started in 2011 and is currently 20 per cent complete after delays. The target completion date is December 2019.
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Ranked: UAE's tallest buildings, after Burj Khalifa of course
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The UAE meanwhile has its own mega-structure being built in the form of Dubai Creek Tower.
The tower is set to top out at 928 metres, with the project set to feature 679 million square metres of residential space, an additional 851,000 sq metres of commercial property, 22 hotels with 4,400 rooms and 11.16 million sq metres of retail.
It is scheduled for completion around 2021.
Back in 2014, UK-based Chetwoods Architects joined the race to reach 1km when it revealed plans for a project in Wuhan, China, named Phoenix Towers.
However, the project has yet to come to fruition.
UAE currency: the story behind the money in your pockets
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Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
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Australia (15-1): Israel Folau; Dane Haylett-Petty, Reece Hodge, Kurtley Beale, Marika Koroibete; Bernard Foley, Will Genia; David Pocock, Michael Hooper (capt), Lukhan Tui; Adam Coleman, Izack Rodda; Sekope Kepu, Tatafu Polota-Nau, Tom Robertson.
Replacements: Tolu Latu, Allan Alaalatoa, Taniela Tupou, Rob Simmons, Pete Samu, Nick Phipps, Matt Toomua, Jack Maddocks.
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
RESULTS: 2018 WORLD CUP QUALIFYING - EUROPE
Albania 0 Italy 1
Finland 2 Turkey 2
Macedonia 4 Liechtenstein
Iceland 2 Kosovo 0
Israel 0 Spain 1
Moldova 0 Austria 1
Serbia 1 Georgia 0
Ukraine 0 Croatia 2
Wales 0 Ireland 1
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Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
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Champions League Last 16
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Sporting Lisbon (POR) v Manchester City (ENG)
Benfica (POR) v Ajax (NED)
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
At Everton Appearances: 77; Goals: 17
At Manchester United Appearances: 559; Goals: 253
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