The homepage of Shaadi.com on Facebook.
The homepage of Shaadi.com on Facebook.

Facebook game 'Angry Brides' throws objections at illegal Indian dowry demands



NEW DELHI // Anger at the practice of demanding dowries, which can lead to violence against brides, has prompted a take-off of the video game "Angry Birds" called "Angry Brides" that aims to highlight the illegal practice still prevalent in many South Asian countries.

India and the internet

News on India's court battle with Facebook and Google over not removing 'offensive' material.

Internet giants Google and Facebook in Indian court battle. Read article

India's plan for web censorship met with criticism. Read article

Another dot-com bubble takes shape. Read article

Dowries - such as jewellery, clothes, cars and money - are traditionally given by the bride's family to the groom and his parents to ensure she is taken care of in her new home.

The custom was outlawed more than five decades ago. But it is still widely practised, with the groom's family demanding even more money after marriage, leading to mental and physical harassment that can drive the woman to suicide.

In the worst cases, she may be murdered by her husband and his family, often in so-called "stove burnings" where she is doused in kerosene and set on fire.

"The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry," said Ram Bhamidi, senior vice president and head of online marketing for Shaadi.com, a matrimonial website with two million members.

"According to a 2007 study ... there is a dowry-related death every four hours in India. We condemn this menace and have consistently run campaigns on social media to help create awareness of the issue."

The name of the app, available on the group's home page, is a spin-off from the globally popular "Angry Birds" game. Its home page shows a red-clad, eight-armed woman resembling a powerful female Hindu goddess.

Underneath, there is a caption: "A woman will give you strength, care and all the love you need ... NOT dowry!"

To play the game, users have to try to hit three dodging grooms - a pilot, builder and doctor. There is a wide array of weapons to choose from, including a stiletto shoe, a frying pan, broomstick, tomato and loafer.

Each groom has a price tag, starting at 1.5 million rupees ($29,165). (Dh107,128) Every time the player hits a groom, his value decreases and money is added to the player's Anti-Dowry Fund, which is posted on their Facebook page.

"Since we launched the game last week, more than 270,000 people have liked the app. Both men and women seem to be playing it," said Bhamidi.

According to latest figures from India's National Crime Records Bureau, there were 8,391 cases of dowry-related deaths in the country and 90,000 cases of torture and cruelty towards women by their husbands or family in 2010.

Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

EMIRATES'S REVISED A350 DEPLOYMENT SCHEDULE

Edinburgh: November 4 (unchanged)

Bahrain: November 15 (from September 15); second daily service from January 1

Kuwait: November 15 (from September 16)

Mumbai: January 1 (from October 27)

Ahmedabad: January 1 (from October 27)

Colombo: January 2 (from January 1)

Muscat: March 1 (from December 1)

Lyon: March 1 (from December 1)

Bologna: March 1 (from December 1)

Source: Emirates

Company Profile

Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed

COMPANY PROFILE

Company name: Mozn

Started: 2017

Founders: Mohammed Alhussein, Khaled Al Ghoneim, Abdullah Alsaeed and Malik Alyousef

Based: Riyadh, Saudi Arabia

Industry: FinTech

Funding: $10 million

Investors: Raed Ventures, Shorooq Partners, VentureSouq, Sukna Ventures and others

The specs

Engine: 1.8-litre 4-cyl turbo
Power: 190hp at 5,200rpm
Torque: 320Nm from 1,800-5,000rpm
Transmission: Seven-speed dual-clutch auto
Fuel consumption: 6.7L/100km
Price: From Dh111,195
On sale: Now

The specs: 2018 Range Rover Velar R-Dynamic HSE

Price, base / as tested: Dh263,235 / Dh420,000

Engine: 3.0-litre supercharged V6

Power 375hp @ 6,500rpm

Torque: 450Nm @ 3,500rpm

Transmission: Eight-speed automatic

Fuel consumption, combined: 9.4L / 100kms

Electric scooters: some rules to remember
  • Riders must be 14-years-old or over
  • Wear a protective helmet
  • Park the electric scooter in designated parking lots (if any)
  • Do not leave electric scooter in locations that obstruct traffic or pedestrians
  • Solo riders only, no passengers allowed
  • Do not drive outside designated lanes
if you go

The flights

Emirates offer flights to Buenos Aires from Dubai, via Rio De Janeiro from around Dh6,300. emirates.com

Seeing the games

Tangol sell experiences across South America and generally have good access to tickets for most of the big teams in Buenos Aires: Boca Juniors, River Plate, and Independiente. Prices from Dh550 and include pick up and drop off from your hotel in the city. tangol.com

 

Staying there

Tangol will pick up tourists from any hotel in Buenos Aires, but after the intensity of the game, the Faena makes for tranquil, upmarket accommodation. Doubles from Dh1,110. faena.com

 

KEY DATES IN AMAZON'S HISTORY

July 5, 1994: Jeff Bezos founds Cadabra Inc, which would later be renamed to Amazon.com, because his lawyer misheard the name as 'cadaver'. In its earliest days, the bookstore operated out of a rented garage in Bellevue, Washington

July 16, 1995: Amazon formally opens as an online bookseller. Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought becomes the first item sold on Amazon

1997: Amazon goes public at $18 a share, which has grown about 1,000 per cent at present. Its highest closing price was $197.85 on June 27, 2024

1998: Amazon acquires IMDb, its first major acquisition. It also starts selling CDs and DVDs

2000: Amazon Marketplace opens, allowing people to sell items on the website

2002: Amazon forms what would become Amazon Web Services, opening the Amazon.com platform to all developers. The cloud unit would follow in 2006

2003: Amazon turns in an annual profit of $75 million, the first time it ended a year in the black

2005: Amazon Prime is introduced, its first-ever subscription service that offered US customers free two-day shipping for $79 a year

2006: Amazon Unbox is unveiled, the company's video service that would later morph into Amazon Instant Video and, ultimately, Amazon Video

2007: Amazon's first hardware product, the Kindle e-reader, is introduced; the Fire TV and Fire Phone would come in 2014. Grocery service Amazon Fresh is also started

2009: Amazon introduces Amazon Basics, its in-house label for a variety of products

2010: The foundations for Amazon Studios were laid. Its first original streaming content debuted in 2013

2011: The Amazon Appstore for Google's Android is launched. It is still unavailable on Apple's iOS

2014: The Amazon Echo is launched, a speaker that acts as a personal digital assistant powered by Alexa

2017: Amazon acquires Whole Foods for $13.7 billion, its biggest acquisition

2018: Amazon's market cap briefly crosses the $1 trillion mark, making it, at the time, only the third company to achieve that milestone

COMPANY PROFILE

Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)


Latest
Most Read
Top Videos