Yacoub Miguel at his strawberry farm in Amman. Khaled Yacoub Oweis / The National
Yacoub Miguel at his strawberry farm in Amman. Khaled Yacoub Oweis / The National
Yacoub Miguel at his strawberry farm in Amman. Khaled Yacoub Oweis / The National
Yacoub Miguel at his strawberry farm in Amman. Khaled Yacoub Oweis / The National

Jordanian farmers turn to strawberries and dates to use less water and maximise profits


Khaled Yacoub Oweis
  • English
  • Arabic

The Middle East and North Africa is one of the most water-scarce regions of the world. Already plagued by a lack of freshwater resources, it also faces climate change, population growth and poor management, which threaten to affect the lives of millions.

The National’s correspondents across the region spoke to the people most affected to understand the extent of the issue and where hope for change may lie.

Yacoub Miguel visited an agricultural trade fair in Dubai a decade ago looking for contacts to market his vegetable crop, but no one was interested.

“I wanted to sell cucumbers and Gulf merchants were asking me if I had strawberries,” says Mr Miguel, a Jordanian farmer who studied agricultural engineering at Jordan University.

“When I went back, I converted my farm to strawberries.”

A four-hectare strawberry farm in Amman produces 250 tonnes of the fruit each year. Khaled Yacoub Oweis / The National
A four-hectare strawberry farm in Amman produces 250 tonnes of the fruit each year. Khaled Yacoub Oweis / The National

At his four-hectare farm on the road to Amman's international airport, Mr Miguel plants half a million saplings a year. These produce 250 tonnes of large strawberries with a sweet aftertaste, mostly for export to the Gulf and Europe.

Strawberries, which have a lucrative market abroad, consume relatively little of Jordan’s meagre water supply compared with thirsty crops that many farmers still cultivate, despite pressures on the irrigation system.

The mostly desert, aid-dependent kingdom's water supply is one of the world's most challenged. Yet bananas and citrus fruits are planted in Jordan’s lowlands.

Apricots, peaches and olives are grown in the kingdom’s desert, siphoning off non-replenishable aquifers.

Farming consumes more than half of Jordan’s water, but contributes less than 5 per cent to the economy, which is modestly sized at $45 billion.

Unlike popular crops such as tomatoes, strawberries require large investment and delicate technology to reduce their need for water.

Mr Miguel buys water from owners of licensed wells. Unlike outlying areas where water theft and illegal use is rife, the wells near Amman are well monitored by the authorities.

He has poured hundreds of thousands of dollars into hydroponic irrigation, refrigeration and other infrastructure, as well as a computer system to manage the crop.

Hydroponics is a method of soilless farming, usually done in plastic houses. The technique helps save water and grow crops all year round.

Global supplies of strawberries typically dwindle by the end of September, because of natural production cycles, providing export opportunities for Jordanian strawberries, Mr Miguel says.

Basateen Alordon (Jordan Groves), a strawberry farm off airport road in Amman. Khaled Yacoub Oweis / The National
Basateen Alordon (Jordan Groves), a strawberry farm off airport road in Amman. Khaled Yacoub Oweis / The National

“Timing is important,” he says, pointing out that the plants need to be ready by April to take advantage of demand later in the year.

The strawberries are marketed under the brand Basateen Alordon (Jordan Groves). They are neither too crunchy, nor too soft.

“In a few more weeks, they will taste even better,” Mr Miguel says.

At Berlin’s Fruit Logistica Expo in February, Basateen Alordon’s stand was approached by Polish, Russian and German importers.

But the main market for the strawberries, and Jordanian produce in general, is the Gulf, with strawberry exports running at 6,000 tonnes a year.

The volumes are low compared with dates, another fruit demanded by Gulf and, lately, western customers. The fruit also consumes relatively little water.

Data from the Central Bank showed Jordan exported $175 million worth of fruits and nuts in the first 10 months of 2022, one of the driest seasons on record, compared with $250 million during the same period in 2020.

Yacoub Miguel at his strawberry farm in Amman. Khaled Yacoub Oweis / The National
Yacoub Miguel at his strawberry farm in Amman. Khaled Yacoub Oweis / The National

Date exports run at about $50 million a year and production is expanding at 15 per cent annually, according to the Jordanian Dates Association.

Businessman Amjad Tadros, who has a date farm in the Jordan Valley established by his late father, says he has not been able to grow the fruit fast enough to keep up with demand from the Gulf.

The Gulf market particularly calls for majhool, a wrinkled date that is left to dry on the palm tree, Mr Tadros says.

The date's name means “unknown” but is also widely called medjool. It is mainly grown in Israel and Palestine, although it accounts for 58 per cent of the 26,000 tonnes of dates produced in Jordan.

South Africa, Morocco, California and Saudi Arabia are also significant majhool producers.

Mr Tadros, who is a prominent journalist and a mechanical engineer, says he has been buying majhool from other farmers in the Jordan Valley, the kingdom’s main date-producing region, to send to Qatar and other Gulf markets.

But he says majhool requires specialist expertise in pollination, trimming and other aspects of its farming, as well as quality control for discerning Gulf customers.

Workers inspect dates at Tadros Farms in the Jordan Valley in April 2021. Photo: Tadros Farms
Workers inspect dates at Tadros Farms in the Jordan Valley in April 2021. Photo: Tadros Farms

He uses laser machines to measure the cracks in the majhool, and prices them accordingly.

“It is a very precise business,” says Mr Tadros, who leaves the technical aspects of production to specialists working on the farm.

Although production in Jordan is increasing, Mr Tadros says that Egypt is making large investments and could, in five years, carve out huge chunks of Gulf and western markets for majhool.

“Egypt is catching up,” Mr Tadros says. “We have to maintain the quality.”

More from our water scarcity series:

About Housecall

Date started: July 2020

Founders: Omar and Humaid Alzaabi

Based: Abu Dhabi

Sector: HealthTech

# of staff: 10

Funding to date: Self-funded

Children who witnessed blood bath want to help others

Aged just 11, Khulood Al Najjar’s daughter, Nora, bravely attempted to fight off Philip Spence. Her finger was injured when she put her hand in between the claw hammer and her mother’s head.

As a vital witness, she was forced to relive the ordeal by police who needed to identify the attacker and ensure he was found guilty.

Now aged 16, Nora has decided she wants to dedicate her career to helping other victims of crime.

“It was very horrible for her. She saw her mum, dying, just next to her eyes. But now she just wants to go forward,” said Khulood, speaking about how her eldest daughter was dealing with the trauma of the incident five years ago. “She is saying, 'mama, I want to be a lawyer, I want to help people achieve justice'.”

Khulood’s youngest daughter, Fatima, was seven at the time of the attack and attempted to help paramedics responding to the incident.

“Now she wants to be a maxillofacial doctor,” Khulood said. “She said to me ‘it is because a maxillofacial doctor returned your face, mama’. Now she wants to help people see themselves in the mirror again.”

Khulood’s son, Saeed, was nine in 2014 and slept through the attack. While he did not witness the trauma, this made it more difficult for him to understand what had happened. He has ambitions to become an engineer.

Low turnout
Two months before the first round on April 10, the appetite of voters for the election is low.

Mathieu Gallard, account manager with Ipsos, which conducted the most recent poll, said current forecasts suggested only two-thirds were "very likely" to vote in the first round, compared with a 78 per cent turnout in the 2017 presidential elections.

"It depends on how interesting the campaign is on their main concerns," he told The National. "Just now, it's hard to say who, between Macron and the candidates of the right, would be most affected by a low turnout."

'Champions'

Director: Manuel Calvo
Stars: Yassir Al Saggaf and Fatima Al Banawi
Rating: 2/5
 

RESULT

Deportivo La Coruna 2 Barcelona 4
Deportivo:
Perez (39'), Colak (63')
Barcelona: Coutinho (6'), Messi (37', 81', 84')

It Was Just an Accident

Director: Jafar Panahi

Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr

Rating: 4/5

Analysis

Members of Syria's Alawite minority community face threat in their heartland after one of the deadliest days in country’s recent history. Read more

RESULT

West Brom 2 Liverpool 2
West Brom: Livermore (79'), Rondón (88' ) 
Liverpool: Ings (4'), Salah (72') 

FIXTURES

All times UAE ( 4 GMT)

Saturday
Fiorentina v Torino (8pm)
Hellas Verona v Roma (10.45pm)

Sunday
Parma v Napoli (2.30pm)
Genoa v Crotone (5pm)
Sassuolo v Cagliari (8pm)
Juventus v Sampdoria (10.45pm)

Monday
AC Milan v Bologna (10.45om)

Playing September 30

Benevento v Inter Milan (8pm)
Udinese v Spezia (8pm)
Lazio v Atalanta (10.45pm)

Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
  • Option 3: 30% across five years 
RESULT

Bournemouth 0 Southampton 3 (Djenepo (37', Redmond 45' 1, 59')

Man of the match Nathan Redmond (Southampton)

Selected fixtures

All times UAE

Wednesday
Poland v Portugal 10.45pm
Russia v Sweden 10.45pm

Friday
Belgium v Switzerland 10.45pm
Croatia v England 10.45pm

Saturday
Netherlands v Germany 10.45pm
Rep of Ireland v Denmark 10.45pm

Sunday
Poland v Italy 10.45pm

Monday
Spain v England 10.45pm

Tuesday
France v Germany 10.45pm
Rep of Ireland v Wales 10.45pm

Match info

Liverpool 4
Salah (19'), Mane (45 2', 53'), Sturridge (87')

West Ham United 0

BACK%20TO%20ALEXANDRIA
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ETamer%20Ruggli%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3ENadine%20Labaki%2C%20Fanny%20Ardant%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E3.5%2F5%3C%2Fp%3E%0A
While you're here
Ain Dubai in numbers

126: The length in metres of the legs supporting the structure

1 football pitch: The length of each permanent spoke is longer than a professional soccer pitch

16 A380 Airbuses: The equivalent weight of the wheel rim.

9,000 tonnes: The amount of steel used to construct the project.

5 tonnes: The weight of each permanent spoke that is holding the wheel rim in place

192: The amount of cable wires used to create the wheel. They measure a distance of 2,4000km in total, the equivalent of the distance between Dubai and Cairo.

MATCH STATS

Wolves 0

Aston Villa 1 (El Ghazi 90 4' pen)

Red cards: Joao Moutinho (Wolves); Douglas Luiz (Aston Villa)

Man of the match: Emi Martinez (Aston Villa)

MATCH INFO

Brescia 1 (Skrinia og, 76)

Inter Milan 2 (Martinez 33, Lukaku 63)

 

Updated: May 02, 2023, 1:50 PM