Name: Who was the target audience for Bad Bunny’s half-time show?
Uploaded: 2026-02-11T11:10:04.000Z
Duration: 31 min 5 s

Who was the target audience for Bad Bunny’s half-time show?

This week on Culture Bites, Farah Andrews is joined by guest host Saeed Saeed, The National’s music and culture journalist. After much acclaim and debate over Bad Bunny’s half-time Super Bowl show, the hosts reflect on its massive worldwide appeal. They discuss the powerful cultural messages layered through the Puerto Rican artist’s viral performance, described as a celebration of Latin American culture. But they also question whether the half-time performances have lost some of their magic as they evolve into polished productions made for a digital audience rather than fans at the venue. Farah and Saeed discuss what this means for audiences and why it can be impactful either way.

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