Culture Bites: What are microdramas and why are they generating billions?

In this episode of Culture Bites, hosts Enas Refaei and Farah Andrews talk about the creative ways the entertainment industry is adapting to disruptions in the events calendar. Dubai’s Coca-Cola Arena is hosting a shopping clearance sale this week to keep the venue running. After some of its scheduled concerts were postponed due to the regional war, staff quickly pivoted from live events to retail, offering shoppers free entry and attractive prices. The hosts also discuss the microdrama phenomenon taking over social media platforms.