The flag with Dubai Police's new corporate identity Maj Gen Abdullah Khalifa Al Marri is raised on Thursday at Dubai Police general headquarters. Courtesy Dubai Police
The flag with Dubai Police's new corporate identity Maj Gen Abdullah Khalifa Al Marri is raised on Thursday at Dubai Police general headquarters. Courtesy Dubai Police
The flag with Dubai Police's new corporate identity Maj Gen Abdullah Khalifa Al Marri is raised on Thursday at Dubai Police general headquarters. Courtesy Dubai Police
The flag with Dubai Police's new corporate identity Maj Gen Abdullah Khalifa Al Marri is raised on Thursday at Dubai Police general headquarters. Courtesy Dubai Police

UAE

Security, communication and innovation: Dubai Police unveil new logo

The refreshed logo is green and features a boat on calm waters, surrounded by the branches on each side

The National

January 04, 2018

  • English
  • Arabic

Dubai Police have launched a new logo, smartphone App and website as part of a major rebranding of its identity.

The new look was launched on Thursday by Dubai Police commander-in-chief Maj Gen Abdullah Al Marri during a special flag-raising ceremony at the force’s general headquarters.

The refreshed logo is now green, with cleaner lines and a smoother look. It features a boat on calm waters, surrounded by the branches on each side that reflect that safety and security surrounding the community. It differs from the previous red logo in that the lines of current are straight and the sail and boat is clearer. The "Dubai Police" script is also no longer is attached to the lower part of the new logo.

The rebranding is defined by three principles: security, communication and innovation. Security means the protection of people in Dubai; innovation meaning the development of services that help the community; and communication through contact with the public.

Dubai Police's new logo.
Dubai Police's new logo.

Dubai Police will be conducting an awareness campaign over the forthcoming days so members of the public can learn about the new identity. Part of this will be a series of marches by police officers around Dubai on Thursday including areas such as ​​Mamzar, Nayef and Mirdiff. Other marches will take place on Palm Jumeirah, around Ibn Battuta Mall, the Burj Khalifa and Burj Al Arab.

Three water marches will take place from Thursday to Saturday. The first runs from Dubai Creek to the Floating Bridge, while Friday’s will run from Jumeirah 4 to Dubai Marina. Saturday's will be along Dubai Water Canal and all start at 3pm and finish at 5:30pm.

Other events will be held in malls and public places of Dubai such as Mirdif City Centre and JBR until next Tuesday as part of the awareness campaign.

Earlier this year, Abu Dhabi Police underwent its own major relaunch.

New uniforms were introduced and it split as a separate law enforcement body from the Ministry of Interior.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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