Noura Al Kaabi uses media wisely to further her agenda



ABU DHABI // As a media expert who is savvy with social media, it comes as no surprise that Noura Al Kaabi’s boldest FNC moments revolve around those topics.

Although Ms Al Kaabi is often quiet in public sessions, media discussions have reminded the audience where the young parliamentary member’s strength lies.

She called for regulations to ensure photos of abused children do not appear publicly in order to protect their identity.

Sheikh Abdullah bin Zayed, Foreign Minister and head of the National Media Council, agreed with her, but not before jokingly asking if he could respond to her question via Twitter.

Even when discussions were not media related, Ms Al Kaabi, who sits on the board of directors of Abu Dhabi Media, which owns The National, has managed to bring in a media aspect to the floor.

During a debate with Dr Rashid bin Fahad, chairman of Emirates Authority for Standardisation and Metrology (Esma) she called on the authority to make better use of social media and interact with consumers.

As the authority was planning to play a bigger role in monitoring clothing and children’s food, Ms Al Kaabi said they should use social media to inform consumers immediately of product recalls and what symbols to look for on products.

Dr bin Fahad said it was the best recommendation made all day.

Even with a big role, Ms Al Kaabi finds time to speak to anyone who approaches her.

“Noura [is] modest and [her] treatment of people is not impacted by their high power position,” said Hala Badri, executive vice president for du brand and communications.

She added that Ms Al Kaabi was one of the members “who make things happen”.

Many Emiratis have pointed to Ms Al Kaabi as a role model due to her accomplishments, which appeal particularly to the younger generation.

Nasra Al Rahma, a 23-year-old from Dubai, said she takes pride in seeing a female Emirati occupying a position as chief executive.

“It is nice to see an Emriati like that.”

osalem@thenational.ae

MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid

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Based: Dubai
Sector: FinTech
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Current number of staff: 86
Investment stage: Pre-series B
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ROUTE TO TITLE

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Final: Beat Jasmine Paolini 6-2, 6-2

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COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

How to help

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COMPANY PROFILE

Company: Eco Way
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Other simple ideas for sushi rice dishes

Cheat’s nigiri 
This is easier to make than sushi rolls. With damp hands, form the cooled rice into small tablet shapes. Place slices of fresh, raw salmon, mackerel or trout (or smoked salmon) lightly touched with wasabi, then press, wasabi side-down, onto the rice. Serve with soy sauce and pickled ginger.

Easy omurice
This fusion dish combines Asian fried rice with a western omelette. To make, fry cooked and cooled sushi rice with chopped vegetables such as carrot and onion and lashings of sweet-tangy ketchup, then wrap in a soft egg omelette.

Deconstructed sushi salad platter 
This makes a great, fuss-free sharing meal. Arrange sushi rice on a platter or board, then fill the space with all your favourite sushi ingredients (edamame beans, cooked prawns or tuna, tempura veggies, pickled ginger and chilli tofu), with a dressing or dipping sauce on the side.

Straightforward ways to reduce sugar in your family's diet
  • Ban fruit juice and sodas
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COMPANY PROFILE

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Started: 2017

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Reputation

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MATCH INFO

Austria 2
Hinteregger (53'), Schopf (69')

Germany 1
Ozil (11')

How to help

Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
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Navdeep Suri, India's Ambassador to the UAE

There has been a longstanding need from the Indian community to have a religious premises where they can practise their beliefs. Currently there is a very, very small temple in Bur Dubai and the community has outgrown this. So this will be a major temple and open to all denominations and a place should reflect India’s diversity.

It fits so well into the UAE’s own commitment to tolerance and pluralism and coming in the year of tolerance gives it that extra dimension.

What we will see on April 20 is the foundation ceremony and we expect a pretty broad cross section of the Indian community to be present, both from the UAE and abroad. The Hindu group that is building the temple will have their holiest leader attending – and we expect very senior representation from the leadership of the UAE.

When the designs were taken to the leadership, there were two clear options. There was a New Jersey model with a rectangular structure with the temple recessed inside so it was not too visible from the outside and another was the Neasden temple in London with the spires in its classical shape. And they said: look we said we wanted a temple so it should look like a temple. So this should be a classical style temple in all its glory.

It is beautifully located - 30 minutes outside of Abu Dhabi and barely 45 minutes to Dubai so it serves the needs of both communities.

This is going to be the big temple where I expect people to come from across the country at major festivals and occasions.

It is hugely important – it will take a couple of years to complete given the scale. It is going to be remarkable and will contribute something not just to the landscape in terms of visual architecture but also to the ethos. Here will be a real representation of UAE’s pluralism.

COMPANY PROFILE

Company name: Almouneer
Started: 2017
Founders: Dr Noha Khater and Rania Kadry
Based: Egypt
Number of staff: 120
Investment: Bootstrapped, with support from Insead and Egyptian government, seed round of
$3.6 million led by Global Ventures


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