More than half of the country's university students in a survey said they did not regularly wear a seat belt.
The BMW survey of 325 UAE students aged between 18 and 23 found 55 per cent did not consistently wear a seat belt, although 92 per cent knew someone who had been involved in a car accident.
Seventy per cent said it was only necessary to wear a seat belt in the front seat.
The survey is part of the second phase of the "Stay Alert. Stay Alive" campaign BMW has rolled out with Health Authority-Abu Dhabi (HAAD), the Department of Transport, the Roads and Transport Authority and the Higher Colleges of Technology.
Figures from Abu Dhabi traffic police show seat belts can reduce the chances of fatality by 45 per cent in cars.
Federal traffic law requires only front-seat passengers to wear seat belts, with a Dh400 fine and four black points for offenders. But a law to be issued by the end of the year will require everyone in the car to buckle up.
Dr Abdulilah Zineddin, a road safety expert, attributed the survey results to a lack of awareness.
"It is because these kids did not grow up learning from day one the importance of seat belts," Dr Zineddin said. "Parents, schools and the Government all have a huge role to play.
"We must ingrain this concept into our children's heads, that if they wear a seat belt they could reduce the chances of severe injury."
By wearing seat belts, people protect themselves and the other passengers in the vehicle, he said.
Dr Zineddin cited an award-winning Australian road-safety public service advertisement.
"The video, which is based on facts, shows a car with three passengers getting into an accident," he said. "The two passengers sitting in the front were wearing seat belts but the third person sitting at the back was not.
"As the vehicle crashes, the impact causes the backseat passenger to leap forward, causing his head to hit the driver's head and killing her."
Had the back-seat passenger worn a seat belt the driver may have lived, Dr Zineddin said.
Abdulkhaleq Al Baloushi, an electrical engineering student at Al Ain Men's College, has had a family member die in a car crash because he was not wearing a seat belt.
Despite this, Mr Al Baloushi said he wore a seat belt only when driving fast.
His cousin was thrown through the side window of his car.
"It was the impact of hitting the ground at high speed which killed him and not the collision itself," Mr Al Baloushi said.
"It really made me stop and think about reducing my speed when on the highway and made me wear a seat belt when driving fast.
"I believe if I'm driving slowly, within the speed limit and obeying all the traffic rules, then there's no need to wear a seat belt.
Dr Zineddin said that was not the case.
"You are not the only risk on the road," he said. "You could also fall victim to the driving errors of others. That is why a seat belt must be worn at all times."
HAAD figures show human error accounts for three quarters of all traffic crashes.
Meanwhile, 57 per cent of respondents to the survey said they did not insist their passengers buckled up.
Khalid Al Hammadi, 20, a student at Abu Dhabi Men's College, said he wore a seat belt because "it is the law", but he left it to his passengers to make that decision.
"I do not ask my passengers to wear a seat belt," Mr Al Hammadi said. "While I want them to wear it, it's up to them to buckle up, I won't tell them what to do."
Studies show enforcement is as important as awareness, Dr Zineddin said, and one would not work without the other.
"You rarely see anyone being penalised for not wearing a seat belt," he said. "The rule needs to be properly enforced."
Mr Al Baloushi agreed that education coupled with hefty penalties is what will eventually convince young drivers to buckle up.
"Children should be educated at a very early age on the impact of not wearing a seat belt," he said. "All school buses should have individual seat belts for all passengers, with passengers and drivers obliged to wear them.
"[There needs to be] heavier penalties for drivers and passengers who don't wear a seat belt and make sure the police enforce this."
The survey was conducted in May and June The margin of error was not specified.
mismail@thenational.ae
Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
WORLD CUP SEMI-FINALS
England v New Zealand
(Saturday, 12pm UAE)
Wales v South Africa
(Sunday, 12pm, UAE)
The specs: 2018 Nissan Altima
Price, base / as tested: Dh78,000 / Dh97,650
Engine: 2.5-litre in-line four-cylinder
Power: 182hp @ 6,000rpm
Torque: 244Nm @ 4,000rpm
Transmission: Continuously variable tranmission
Fuel consumption, combined: 7.6L / 100km
China and the UAE agree comprehensive strategic partnership
China and the UAE forged even closer links between the two countries during the landmark state visit after finalising a ten-point agreement on a range of issues, from international affairs to the economy and trade and renewable energy.
1. Politics: The two countries agreed to support each other on issues of security and to work together on regional and international challenges. The nations also confirmed that the number of high-level state visits between China and the UAE will increase.
2. Economy: The UAE offers its full support to China's Belt and Road Initiative, which will combine a land 'economic belt" and a "maritime silk road" that will link China with the Arabian Gulf as well as Southeast, South and Central China, North Africa and, eventually, Europe.
3. Business and innovation: The two nations are committed to exploring new partnerships in sectors such as Artificial Intelligence, energy, the aviation and transport industries and have vowed to build economic co-operation through the UAE-China Business Committee.
4. Education, science and technology: The Partnership Programme between Arab countries in Science and Technology will encourage young Emirati scientists to conduct research in China, while the nations will work together on the peaceful use of nuclear energy, renewable energy and space projects.
5. Renewable energy and water: The two countries will partner to develop renewable energy schemes and work to reduce climate change. The nations have also reiterated their support for the Abu Dhabi-based International Renewable Energy Agency.
6. Oil and gas: The UAE and China will work in partnership in the crude oil trade and the exploration and development of oil and natural gas resources.
7. Military and law enforcement and security fields: Joint training will take place between the Chinese and UAE armed forces, while the two nations will step up efforts to combat terrorism and organised crime.
8. Culture and humanitarian issues: Joint cultural projects will be developed and partnerships will be cultivated on the preservation of heritage, contemporary art and tourism.
9. Movement between countries: China and the UAE made clear their intent to encourage travel between the countries through a wide-ranging visa waiver agreement.
10. Implementing the strategic partnership: The Intergovernmental Co-operation Committee, established last year, will be used to ensure the objectives of the partnership are implemented.
Match info
What: Fifa Club World Cup play-off
Who: Al Ain v Team Wellington
Where: Hazza bin Zayed Stadium, Al Ain
When: Wednesday, kick off 7.30pm
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Kanguva
Director: Siva
Stars: Suriya, Bobby Deol, Disha Patani, Yogi Babu, Redin Kingsley
Meydan racecard:
6.30pm: Handicap | US$135,000 (Dirt) | 1,400 metres
7.05pm: Handicap | $135,000 (Turf) | 1,200m
7.40pm: Dubai Millennium Stakes | Group 3 | $200,000 (T) | 2,000m
8.15pm: UAE Oaks | Group 3 | $250,000 (D) | 1,900m
8.50pm: Zabeel Mile | Group 2 | $250,000 (T) | 1,600m
9.20pm: Handicap | $135,000 (T) | 1,600m
Company profile
Name: Tharb
Started: December 2016
Founder: Eisa Alsubousi
Based: Abu Dhabi
Sector: Luxury leather goods
Initial investment: Dh150,000 from personal savings
Fight card
Bantamweight
Siyovush Gulmamadov (TJK) v Rey Nacionales (PHI)
Lightweight
Alexandru Chitoran (ROM) v Hussein Fakhir Abed (SYR)
Catch 74kg
Tohir Zhuraev (TJK) v Omar Hussein (JOR)
Strawweight (Female)
Weronika Zygmunt (POL) v Seo Ye-dam (KOR)
Featherweight
Kaan Ofli (TUR) v Walid Laidi (ALG)
Lightweight
Leandro Martins (BRA) v Abdulla Al Bousheiri (KUW)
Welterweight
Ahmad Labban (LEB) v Sofiane Benchohra (ALG)
Bantamweight
Jaures Dea (CAM) v Nawras Abzakh (JOR)
Lightweight
Mohammed Yahya (UAE) v Glen Ranillo (PHI)
Lightweight
Alan Omer (GER) v Aidan Aguilera (AUS)
Welterweight
Mounir Lazzez (TUN) Sasha Palatnikov (HKG)
Featherweight title bout
Romando Dy (PHI) v Lee Do-gyeom (KOR)
The specs
Engine: Direct injection 4-cylinder 1.4-litre
Power: 150hp
Torque: 250Nm
Price: From Dh139,000
On sale: Now
Indoor Cricket World Cup
Venue Insportz, Dubai, September 16-23
UAE squad Saqib Nazir (captain), Aaqib Malik, Fahad Al Hashmi, Isuru Umesh, Nadir Hussain, Sachin Talwar, Nashwan Nasir, Prashath Kumara, Ramveer Rai, Sameer Nayyak, Umar Shah, Vikrant Shetty
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
The biog
Age: 30
Position: Senior lab superintendent at Emirates Global Aluminium
Education: Bachelor of science in chemical engineering, post graduate degree in light metal reduction technology
Favourite part of job: The challenge, because it is challenging
Favourite quote: “Be the change you wish to see in the world,” Gandi
Mrs%20Chatterjee%20Vs%20Norway
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Ashima%20Chibber%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Rani%20Mukerji%2C%20Anirban%20Bhattacharya%20and%20Jim%20Sarbh%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%202%2F5%3C%2Fp%3E%0A