The Dubai Foundation for Women and Children launched its annual initiative to prevent child abuse.
The Protect Childhood campaign, sponsored by the UAE’s Ministry of Interior, is in its 11th year and will run until the end of the month.
The awareness campaign aims to ensure children do not become victims of violence.
This year's theme, "Don't parent with your ego", focuses on emotional abuse inflicted by a parent or a caretaker and how that affects a child's self-esteem.
The initiative promotes conscious and positive parenting where families are encouraged to accept and love their children for who they are.
Sheikha Al Mansouri, acting director general of Dubai Foundation for Women and Children, said: "The main purpose of the awareness campaigns is to limit and reduce the number of violence victims and tackle the reasons behind it, which can be cultural, psychological or social.
"We, as a foundation, are focusing on empowering the awareness and cultural movement within the society, by bringing together people from different segments, and help to adopt the best practices that ... grant our children their dreams and ambitions.
“This can only be achieved by nurturing and supporting them with everything that can help to build their confidence back, and their ability to express, and initiate."
She spoke of the importance of the concerted efforts between organisations and people in the UAE to protect children.
Last year, Dubai launched a 24-hour phone line to help people report cases of child abuse.
In 2016, the UAE approved Child Protection Law 3, widely known as Wadeema's law. To mark this, the UAE celebrates Emirati Children's Day on March 15 every year.
The legislation protects the rights of children and safeguards them from abuse.
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Manchester City 4 (Gundogan 8' (P), Bernardo Silva 19', Jesus 72', 75')
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Friday: First practice - 6am; Second practice - 10am
Saturday: Final practice - 7am; Qualifying - 10am
Sunday: Chinese Grand Prix - 10.10am
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All matches at the Zayed Cricket Stadium, Abu Dhabi
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1st Test: Zimbabwe beat Afghanistan by 10 wickets
2nd Test: Wednesday, 10 March – Sunday, 14 March
Play starts at 9.30am
T20 series
1st T20I: Wednesday, 17 March
2nd T20I: Friday, 19 March
3rd T20I: Saturday, 20 March
TV
Supporters in the UAE can watch the matches on the Rabbithole channel on YouTube
Abu Dhabi GP schedule
Friday: First practice - 1pm; Second practice - 5pm
Saturday: Final practice - 2pm; Qualifying - 5pm
Sunday: Etihad Airways Abu Dhabi Grand Prix (55 laps) - 5.10pm
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Match on BeIN Sports