Coronavirus: Loyalty towards employers drops as pandemic shapes new worklife future

Smart Dubai's Future of Work report says individuals will no longer be tied to corporate structures, long-term roles or even fixed locations

Younus Al Nasser, assistant director general of Smart Dubai, talks to an audience at Gitex about how the pandemic has changed the world of work. Pawan Singh / The National

The economic impact of the Covid-19 pandemic has given rise to a "new generation" of flexible workers prioritising personal fulfilment over loyalty to an employer, experts said.

From job losses to pay cuts, the global workforce faced some of the toughest challenges brought about by the outbreak.

What it also did was act as a catalyst of change towards the way people work.

According to the ‘Future of Work’ report by Smart Dubai, unveiled as part of Gitex Technology Week, loyalty towards jobs and industries decreased among the majority, while the search for job fulfilment increased among millennials.

Individuals will no longer be tied to corporate structures, long-term roles or even fixed locations

“Individuals will no longer be tied to corporate structures, long-term roles or even fixed locations,” the report said.

“Employers are innovating to cater for these possibilities, while simultaneously exploring what it means to have the world’s talent as their recruitment pool.

“Companies need to adapt to a new generation of workers who are not enamoured with the concept of a one job for life.

“Instead, they need to prioritise personal fulfillment and learning over stability.”

Speaking at the unveiling of the report, Younus Al Nasser, assistant director general of Smart Dubai said the pandemic also normalised remote working. And he said it is here to stay.

Since the World Health Organisation declared the coronavirus outbreak a health pandemic nine months ago, this has been one of the biggest shifts in work trends.

According to a study by Global Workplace Analytics, a research firm on employment trends, remote workers will make up as much as 50 per cent of the entire workforce by the end of the year.

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Gitex 2020 - in pictures

A rotating sculptural piece in Dubai Internet City booth at Gitex Technology Week at Dubai World Trade Center. Reem Mohammed / The National

A man plays a virtual game at Dubai Police’s booth. Reem Mohammed / The National

A man cycles to generate power at Dubai Internet City booth. Reem Mohammed / The National

Schoolboys play pacman at Dubai Internet City booth at Gitex Technology Week. Reem Mohammed / The National

The Roads and Transport Authority (RTA) is trialling the display of smart ads on taxis. Officials say the high-definition content will be visible to all road users but it won’t cause any inconvenience to passengers. Reem Mohammed / The National

The badminton robot challenge during Gitex Technology Week. Reem Mohammed / The National

The tech event is one of the region's biggest of the year. Reem Mohammed / The National

The Dubai Internet City booth. Reem Mohammed / The National

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, opens Gitex Technology Week at Dubai World Trade Centre on Sunday. Pictured with Amal Al Qubaisi, Speaker of the Federal National Counci. Courtesy Dubai Media Office

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, opens Gitex Technology Week at Dubai World Trade Centre on Sunday. Pictured with Amal Al Qubaisi, Speaker of the Federal National Council. Courtesy Dubai Media Office

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, visits the Cisco stand at Gitex Technology Week, where he was shown around by Shukri Eid, the managing director of Cisco. Courtesy Cisco Middle East Twitter

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, opens Gitex Technology Week at Dubai World Trade Centre on Sunday. Courtesy Dubai Media Office

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, visits the Cisco stand at Gitex Technology Week, where he was shown around by Shukri Eid, the managing director of Cisco. Courtesy Cisco Middle East Twitter

SAP’s booth during Gitex Technology Week. Reem Mohammed / The National

The Telecoms Regulatory Authority's booth. Reem Mohammed / The National

A man and a woman interact with a robot at Oracle’s booth. Reem Mohammed / The National

A 'smart city' model is displayed. Reem Mohammed / The National

Visitors try out gadgets onthe opening day of the event. Reem Mohammed / The National

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“In 2020, almost overnight, remote work became the norm,” the report said.

“As the number of infected individuals was rising around the world, governments and businesses detached from conventions of traditional work routines and embraced new business models.

“Currently being used as a lifeline for many businesses, remote working is expected to be highly adopted, even beyond the pandemic.”

Additionally, the pandemic has triggered a demand among employees to upskill in the workplace as digitisation takes hold.

The report stated that upskilling and reskilling opportunities “needed to be more accessible, fluid and agile” at an organisation.

And if opportunities to climb the ladder are not present in the workplace, employees are likely to look elsewhere for work.

Another bi-product of the pandemic has been the shift in job culture towards the “gig economy”.

This free market system sees companies hire independent workers for short-term commitments. A good example in the past few months has been the uptake in delivery drivers and bicycle couriers in cities like New York in the US and Sydney in Australia.

Experts expect more people to take up this kind of work alongside full time positions in the future to make extra income.

However, the coronavirus crisis has shed light on some of the struggles faced by gig workers as many have lost their income due to city lockdowns around the world.