![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/EXPSNCV6CHSXLAHFLAXHUNGG3A.jpg?smart=true&auth=4590c8ee98776e3e9ba025bd507b7eb77a1cdd04379ca867f21a641f644020eb&width=400&height=225)
Narins Amara pictured with Mo Vlogs in a video about the couple buying their first home. With 5.8 million Instagram followers, the Syrian-Swede is best known for her successful cosmetic range. Courtesy: Narins Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/NZM6TZVOTKIPSQFYYUCDJ2PLRQ.jpg?smart=true&auth=6e81a62ef5f259f5625f16084085c73a9d305b4ab459494bc048d5a02eec5bb7&width=400&height=225)
Iraqi-American beauty entrepreneur Huda Kattan pictured with British artist Sacha Jafri. Huda is one of the most successful self-made businesswomen in the Middle East today and is estimated by Forbes to be worth more than $500 million. She has lived in Dubai since 2008. Courtesy: Sacha Jafri
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/S7NJJZJXA5NKTRFJCSBCUMEKL4.jpg?smart=true&auth=e5f7e562b2edf165552749430cb141b3129f1e7bca43f4785e7b7bd47c314b48&width=400&height=225)
Karen Wazen has shot to stardom with her independent and offbeat fashion style. The British-Lebanese entrepreneur, married to Elias Bakhazi and living in Dubai, has eyewear, fashion and interior design business interests. Courtesy Madiyah Al Sharqi
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OVRKPP7HIBAQ3TZYSV5PSGNBEA.jpg?smart=true&auth=559c3cec9f38e8dfbe732311d68c5e4b7ad1399ae89f8cd11e389451e15071a1&width=400&height=225)
Nuseir Yassin, known as Nas Daily, with girlfriend Alyne Tamir in a video about visiting Dubai as tourists. Born in an Arab town in Israel to a Muslim family, he has attracted a large following with his travel blogs about the Middle East. He speaks, Arabic, Hebrew and English, and his videos often have Hindi and Mandarin subtitles. The couple recently moved to Dubai Instagram / nasdaily
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/X7UNWCJB4C3VM7D7L26FNJXTXY.jpg?smart=true&auth=d25f1b6e498133034536dbe18a40636f5e27cd5b2e82f3771fc7a0ddf0e2a71b&width=400&height=225)
Emirati Anas Bukhash and his brothers early on realised the potential value of social media influencing. They now manage a large number of influencers out of their base in Dubai, supplying content to clients directly. Marta Lamovsek for The National's Luxury Magazine
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/G5PTPKL2L4RCFQQJTLMXPUOWSE.jpg?smart=true&auth=9ceb5bbedf1098869e5fcfac8626052a98bf0834e87da2a498e6a49794b10aa2&width=400&height=225)
Alex Hirschi, aka Supercar Blondie, is among the country's most recognisable social media stars. Her talent? Getting the fastest, brashest and ludicrously expensive supercars for review before her rivals. She went from newsreader and presenter for Dubai Eye radio to attracting a loyal following of more than 5 million. Courtesy: Supercar Blondie
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/6JFJPMTIDILC5POFQTWVW3GHVY.jpg?smart=true&auth=1760bfd463634d0097830979639c06efc0f1bf65369b0aca168025ec93c1b683&width=400&height=225)
Khalid and Salama Al Ameri are two of the most recognisble home-grown Emirati social media figures. Khalid, 37, from Abu Dhabi, is the son of a Scottish mother and Emirati father. He and Salama make fun videos about everyday Emirati life and seek to dispel some of the myths and stereotypes about life in the Gulf. Courtesy: Khalid Al Ameri
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2URTD2FB6ZLM47SVG5BI6TOIKA.jpg?smart=true&auth=5bf260cc939b4366103fdd7917ecd7bdb95e1257b01c2f4e5e32b8217dcc8341&width=400&height=225)
Rashed Belhasa, aka Moneykicks, hails from the wealthy Belhasa family, which has interests in engineering, retail and a well-known driving school. But he made a name - and cash - for himself with his extraordinary rare sneakers collection, buying and selling in a lucrative market. He recently tried his hand in the music business with his first single 'We Living Life'. Moneykicks / Instagram
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/CQK7HDWSWYBK5OY7LBXPNG2X3A.jpg?smart=true&auth=d11a93d921bad34242ae68e0fe7f5188e11028f5e52815bdf69f4c259464ab05&width=400&height=225)
Mo Vlogs poses for a photoshoot on the bridge to Meydan racecourse and hotel. He successfully tapped into online and social media commercials including for Huawei, one of the fastest growing mobile phone brands in the world. Courtesy: Mo Vlogs Youtube
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WHIOFEBFHW2QOIAPIGQEGSYN4Q.jpg?smart=true&auth=aff0987806f348ec9a4e6b0ee192c99d4071fe803a6c93daebddaed64c055584&width=400&height=225)
Beirut-born make-up artist and businesswoman Joelle Mardinian runs one of the region's best-known cosmetic brands, Joelle. Courtesy: Banan Al Awneh
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/EXPSNCV6CHSXLAHFLAXHUNGG3A.jpg?smart=true&auth=4590c8ee98776e3e9ba025bd507b7eb77a1cdd04379ca867f21a641f644020eb&width=400&height=225)
Narins Amara pictured with Mo Vlogs in a video about the couple buying their first home. With 5.8 million Instagram followers, the Syrian-Swede is best known for her successful cosmetic range. Courtesy: Narins Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/NZM6TZVOTKIPSQFYYUCDJ2PLRQ.jpg?smart=true&auth=6e81a62ef5f259f5625f16084085c73a9d305b4ab459494bc048d5a02eec5bb7&width=400&height=225)
Iraqi-American beauty entrepreneur Huda Kattan pictured with British artist Sacha Jafri. Huda is one of the most successful self-made businesswomen in the Middle East today and is estimated by Forbes to be worth more than $500 million. She has lived in Dubai since 2008. Courtesy: Sacha Jafri
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/S7NJJZJXA5NKTRFJCSBCUMEKL4.jpg?smart=true&auth=e5f7e562b2edf165552749430cb141b3129f1e7bca43f4785e7b7bd47c314b48&width=400&height=225)
Karen Wazen has shot to stardom with her independent and offbeat fashion style. The British-Lebanese entrepreneur, married to Elias Bakhazi and living in Dubai, has eyewear, fashion and interior design business interests. Courtesy Madiyah Al Sharqi
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OVRKPP7HIBAQ3TZYSV5PSGNBEA.jpg?smart=true&auth=559c3cec9f38e8dfbe732311d68c5e4b7ad1399ae89f8cd11e389451e15071a1&width=400&height=225)
Nuseir Yassin, known as Nas Daily, with girlfriend Alyne Tamir in a video about visiting Dubai as tourists. Born in an Arab town in Israel to a Muslim family, he has attracted a large following with his travel blogs about the Middle East. He speaks, Arabic, Hebrew and English, and his videos often have Hindi and Mandarin subtitles. The couple recently moved to Dubai Instagram / nasdaily
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/X7UNWCJB4C3VM7D7L26FNJXTXY.jpg?smart=true&auth=d25f1b6e498133034536dbe18a40636f5e27cd5b2e82f3771fc7a0ddf0e2a71b&width=400&height=225)
Emirati Anas Bukhash and his brothers early on realised the potential value of social media influencing. They now manage a large number of influencers out of their base in Dubai, supplying content to clients directly. Marta Lamovsek for The National's Luxury Magazine
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/G5PTPKL2L4RCFQQJTLMXPUOWSE.jpg?smart=true&auth=9ceb5bbedf1098869e5fcfac8626052a98bf0834e87da2a498e6a49794b10aa2&width=400&height=225)
Alex Hirschi, aka Supercar Blondie, is among the country's most recognisable social media stars. Her talent? Getting the fastest, brashest and ludicrously expensive supercars for review before her rivals. She went from newsreader and presenter for Dubai Eye radio to attracting a loyal following of more than 5 million. Courtesy: Supercar Blondie
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/6JFJPMTIDILC5POFQTWVW3GHVY.jpg?smart=true&auth=1760bfd463634d0097830979639c06efc0f1bf65369b0aca168025ec93c1b683&width=400&height=225)
Khalid and Salama Al Ameri are two of the most recognisble home-grown Emirati social media figures. Khalid, 37, from Abu Dhabi, is the son of a Scottish mother and Emirati father. He and Salama make fun videos about everyday Emirati life and seek to dispel some of the myths and stereotypes about life in the Gulf. Courtesy: Khalid Al Ameri
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2URTD2FB6ZLM47SVG5BI6TOIKA.jpg?smart=true&auth=5bf260cc939b4366103fdd7917ecd7bdb95e1257b01c2f4e5e32b8217dcc8341&width=400&height=225)
Rashed Belhasa, aka Moneykicks, hails from the wealthy Belhasa family, which has interests in engineering, retail and a well-known driving school. But he made a name - and cash - for himself with his extraordinary rare sneakers collection, buying and selling in a lucrative market. He recently tried his hand in the music business with his first single 'We Living Life'. Moneykicks / Instagram
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/CQK7HDWSWYBK5OY7LBXPNG2X3A.jpg?smart=true&auth=d11a93d921bad34242ae68e0fe7f5188e11028f5e52815bdf69f4c259464ab05&width=400&height=225)
Mo Vlogs poses for a photoshoot on the bridge to Meydan racecourse and hotel. He successfully tapped into online and social media commercials including for Huawei, one of the fastest growing mobile phone brands in the world. Courtesy: Mo Vlogs Youtube
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WHIOFEBFHW2QOIAPIGQEGSYN4Q.jpg?smart=true&auth=aff0987806f348ec9a4e6b0ee192c99d4071fe803a6c93daebddaed64c055584&width=400&height=225)
Beirut-born make-up artist and businesswoman Joelle Mardinian runs one of the region's best-known cosmetic brands, Joelle. Courtesy: Banan Al Awneh
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/EXPSNCV6CHSXLAHFLAXHUNGG3A.jpg?smart=true&auth=4590c8ee98776e3e9ba025bd507b7eb77a1cdd04379ca867f21a641f644020eb&width=400&height=225)
Narins Amara pictured with Mo Vlogs in a video about the couple buying their first home. With 5.8 million Instagram followers, the Syrian-Swede is best known for her successful cosmetic range. Courtesy: Narins Beauty
Dubai's social media stars cash in as sun sets on UK's jet-setting influencers
Travel bans, a crunch on spending and a crowded market left companies asking what they get for their money. But with much of the world in lockdown, many appear to be thriving
![Patrick Ryan](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2Fb4432acf-0cbd-43ef-bbf7-b903a0cba2bf.png?smart=true&auth=20b2c1ccbfa88518daf6fca336b04db526eccdfdd1ed279fd34cb8af25265a9e&width=70&height=70)
Patrick Ryan
18 February, 2021
- Listen In English
- Listen In Arabic