Olivier Oullier

A lot of parents feel it is their responsibility to manage their children's boredom but having nothing to do can often spark their imagination, writes Olivier Oullier

A new study demonstrates why ads featuring women and champions are so successful, particularly with men, writes Olivier Oullier

Virtual reality is being used as an innovative solution to improve mental healthcare for returning veterans

Science can explain why some songs are earworms, writes Olivier Oullier

Stress hormones run rife when we watch a game – and that can make the difference between fun and aggression, writes Olivier Oullier

Olivier Oullier examines the world's toughest memory test to explain the brain's functioning

AR devices will soon be able to take instructions directly from our brains, writes Olivier Oullier

Studying our brains offers insight into our power of self-control when it comes to food, writes Olivier Oullier

More research is needed to find out the full neurological extent of video gaming after the World Health Organisation called it a mental health disorder, writes Olivier Oullier

Retail and entertainment companies have been early adopters of neurotechnologies originally developed to serve medical practitioners, says Olivier Oullier

How magicians use neuroscience and causal association to fool the brains of the audience

Cognitive techniques allow us to measure driver alertness and levels of distraction behind the wheel, writes Olivier Oullier

Powerful auditory and visual distractions can affect how well we play, writes Olivier Oullier

Tracking fatigue and stress levels with neurotechnology means employees end up happier, less stressed and more efficient – and employers are better off, writes Olivier Oullier

Not many scientists use behavioural insights to direct government policy but they should, says Olivier Oullier