For Mads Davidsen, the tangible trophy was simply evidence of what he hopes to be an early step on the path to sustainable success.
Last month, Al Jazira clinched the UAE top-flight title for the third time in the club's history, an achievement made all the more commendable given the capital side boasted the youngest team in the division.
Less than a year into his role as sporting director, and with an ambitious long-term project in mind, Davidsen had helped oversee almost instant reward.
Although, even if the championship was richly deserved - Jazira possessed the best attack and joint second-best defence, losing only three of 26 Arabian Gulf League matches - the Dane concedes success arrived slightly sooner than anticipated.
"It's been a little bit surprising," Davidsen, whose experience includes a similarly rewarding tenure in China with Shanghai SIPG, tells The National. "To already achieve something within 10 months of course is not something we could predict.
“But you can still improve. Many things we need to add, we need to develop, and this group of players has not seen their peak yet. So for me, it’s just a good sign of what’s to come in the future.
“It’s important for the path. It’s proof that what we described as our club strategy is already working.”
Appointed 12 months ago, and despite having an impressive CV already in Asia, Davidsen was still new to the UAE, the culture and its football. Like many, he had to adapt to working immediately amid the confines of a pandemic. An initial survey of Jazira and UAE football was completed remotely, before Davidsen relocated from Spain to Abu Dhabi with his young family to begin fully his new position. Patently, the move has worked out well.
“When I came in here, we did what we call a landscape analysis,” Davidsen says. “It’s a little bit like a war-strategy element: we looked at what landscape we are competing in, who are the opponents, what are the benchmarks, how can we find our competitive edge.
“We could see some elements where we could be competitive - for example with a very clear style of play that wouldn’t change, even if the head coach changed. We could also see that we have a bigger path of academy players, a better production line than other clubs. So these two became parameters for us that could be, over time, our successful way.”
Faith in youth
With the long-term the focus, tough decisions had to be made in the short-term. In February, Jazira surprised observers of UAE football by releasing Omar Abdulrahman, Amer Abdulrahman and Sultan Al Ghaferi, part of a raft of players sold or their contracts terminated since last summer as Jazira placed faith in youth. Before the season was out, that number swelled into double figures.
Of the aforementioned trio, Omar Abdulrahman was especially unexpected. Before the pandemic struck, the 2016 Asian player of the year had been rediscovering form following a lengthy injury.
Months after his release, though, Jazira had captured the league crown with a side whose average age tallied a little more than 25 years.
“Now it’s easy to say it was the right decision,” Davidsen says. “But we had to be brave, we had to look at our budgets, we had to look at also the future. There was nothing bad about these players; they are all in this region of the world very good players.
“But if you really say out loud that, ‘We believe in young players, we’re a club that plays young players’, you also have to walk the talk. And this was a way of walking the talk.
“You have to trust them and open the path for them. And we’ve seen inside the club that now young players see, wow, there is a path; it’s not just words. Actually, to negotiate contracts with academy players is getting easier because players want to play for Al Jazira now. Because they can see there is a clear path.”
The make-up of the first-team squad certainly attests to that. Academy graduates form the nucleus of the current side, with the likes of Khalifa Al Hammadi (22) and Mohammed Al Attas (23) in defence, while Abdullah Ramadan (23) has excelled in midfield. UAE manager Bert van Marwijk recently labelled Ramadan one of the best footballers in the Emirates.
The trust in academy talent has been married to savvy recruitment in youth. Malian Omar Traore joined last summer from Stade Malien, age 18, arriving for trial when Covid-19 restrictions meant only small groups were permitted on the pitch at one time. Training was even confined to passing drills. So, using limited empirical evidence, Jazira signed Traore without seeing him play a game.
Little fear, however: the winger rounded off a stellar debut season by scoring twice against Khorfakkan last month for Jazira to clinch the title. He has since been rewarded with a contract extension until 2024.
Traore has clearly integrated well, with Davidsen highlighting the squad’s togetherness, its blend of locals and foreigners, young and experienced – goalkeeper Ali Kasheif and star striker Ali Mabkhout are pivotal figures in the dressing room - as key to the recent rude health.
It has led, apparently, to Jazira being recognised far and wide as a desirable destination.
“Definitely during this season, not just with the title but also before, we’ve managed to create a group and an environment that players want to be part of,” Davidsen says. “I don’t know how the players know this, but we’re being approached by players who want to join Al Jazira because of this.
“Foreigners and local players, because they sense now, or maybe they also watch the games thinking, ‘Wow, this is a nice style of play; I want to attack; I want to score; a good group; a passionate group to play with; good teammates; good dressing room’.
“This environmental aspect has already spread that we sense now that players really want to come here.”
The wish is that it contributes to the sustainable success Davidsen was employed to help deliver. Jazira captured the UAE championship in the 2010/11 and 2016/17 campaigns, but in the succeeding seasons finished fourth and seventh, respectively.
Understandably, Davidsen is intent on ensuring that does not happen again. This Jazira is to be built to last, strengthened late last month by manager Marcel Keizer signing a new, two-year contract.
Continuity can be pillars to prolonged prosperity. Jazira want last season’s success to represent the beginning, not the end point.
“Exactly, because I always said that it’s fun to win something, but only if you know why you did it,” Davidsen says. “Otherwise, it could just be a coincidence, and then maybe five or six years of bad results and it can be a bit of a waste. So we have to continue, of course.
“Next season will be difficult because we will have a lot of games, because now we also qualified directly for the Asian Champions League.
“But like I said, our group has not peaked yet. If you look at peak years as a footballer, it’s between 26 and 29 - that’s when a player plays his best years of football, statistically. And we have a lot of players around 22, 23, 24.
“So for me this group can only improve: by training, by continuously working within our style of play, and by individual development. That’s what we have to rely on. We don’t need to change 10 players; we can actually continue with the same group.”
The Champions League - Jazira last competed on the continent in 2018 - should provide a steep learning curve, both physically and mentally for a rapidly developing, but still fledgling, group.
Having sampled Asian football’s premier club competition with SIPG, where he worked alongside manager Sven-Goran Eriksson and international names such as Hulk and Oscar, Davidsen recognises the rigour involved.
That said, the tournament fits snugly within his overarching objective: cementing Jazira’s footballing future.
“It would be fantastic experience for young players,” Davidsen says. “They really need this. A lot of them have never played Champions League because the club hasn’t qualified for several years.
“So they need these games to grow, to add more to their level, to understand the tempo, the pressure. That will be very crucial for their future development. Just like winning the title was.”
Ziina users can donate to relief efforts in Beirut
Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
In-demand jobs and monthly salaries
- Technology expert in robotics and automation: Dh20,000 to Dh40,000
- Energy engineer: Dh25,000 to Dh30,000
- Production engineer: Dh30,000 to Dh40,000
- Data-driven supply chain management professional: Dh30,000 to Dh50,000
- HR leader: Dh40,000 to Dh60,000
- Engineering leader: Dh30,000 to Dh55,000
- Project manager: Dh55,000 to Dh65,000
- Senior reservoir engineer: Dh40,000 to Dh55,000
- Senior drilling engineer: Dh38,000 to Dh46,000
- Senior process engineer: Dh28,000 to Dh38,000
- Senior maintenance engineer: Dh22,000 to Dh34,000
- Field engineer: Dh6,500 to Dh7,500
- Field supervisor: Dh9,000 to Dh12,000
- Field operator: Dh5,000 to Dh7,000
In Full Flight: A Story of Africa and Atonement
John Heminway, Knopff
The Library: A Catalogue of Wonders
Stuart Kells, Counterpoint Press
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
How to apply for a drone permit
- Individuals must register on UAE Drone app or website using their UAE Pass
- Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
- Upload the training certificate from a centre accredited by the GCAA
- Submit their request
What are the regulations?
- Fly it within visual line of sight
- Never over populated areas
- Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
- Users must avoid flying over restricted areas listed on the UAE Drone app
- Only fly the drone during the day, and never at night
- Should have a live feed of the drone flight
- Drones must weigh 5 kg or less
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Key findings of Jenkins report
- Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
- Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
- Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
- Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
Company%C2%A0profile
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More from Rashmee Roshan Lall
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
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Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
Killing of Qassem Suleimani