It was beyond our capacity to understand 10 years ago when a young man in Tunisia decided to take his own life by setting himself on fire.
This act was enough to start large-scale protests in what became known as the Arab uprisings.
Two months ago, in the impoverished city of Kasserine, a desperate and jobless man in his twenties set himself on fire in west-central Tunisia. He narrowly escaped death.
Local media reported that he was in his twenties and was struggling through tough economic times. But the horrifying act went almost unnoticed in Tunisia.
On this week's Beyond The Headlines, host Ahmed Maher looks at why Tunisian society is becoming numb to the increasing number of stories of self immolation.