The changing dynamics of the music industry and the way enthusiasts consume music has resulted in a curious new trend. Musicians are focusing on curation as opposed to creation. Desperate for a closer connection, fans have looked to the power of social media to amplify the music experience.
Music streaming platforms such as Apple Music and Spotify are enabling these experiences by commissioning famous artists to curate exclusive playlists of their favourite music. Pop singer Frank Ocean is the latest musician to join this trend on Spotify with great results.
For those truly inspired by an artist’s musical creations, listening to their influences is an exciting experience. Yet some naysayers fear that as the popularity of these celebrity playlists grow, musicians will stop focusing on creating their own original content. Can there be a happy medium or do you feel that musicians should create rather than curate?
Fifa World Cup Qatar 2022
First match: November 20
Final 16 round: December 3 to 6
Quarter-finals: December 9 and 10
Semi-finals: December 13 and 14
Final: December 18
Profile of Tamatem
Date started: March 2013
Founder: Hussam Hammo
Based: Amman, Jordan
Employees: 55
Funding: $6m
Funders: Wamda Capital, Modern Electronics (part of Al Falaisah Group) and North Base Media
Tips for entertaining with ease
· Set the table the night before. It’s a small job but it will make you feel more organised once done.
· As the host, your mood sets the tone. If people arrive to find you red-faced and harried, they’re not going to relax until you do. Take a deep breath and try to exude calm energy.
· Guests tend to turn up thirsty. Fill a big jug with iced water and lemon or lime slices and encourage people to help themselves.
· Have some background music on to help create a bit of ambience and fill any initial lulls in conversations.
· The meal certainly doesn’t need to be ready the moment your guests step through the door, but if there’s a nibble or two that can be passed around it will ward off hunger pangs and buy you a bit more time in the kitchen.
· You absolutely don’t have to make every element of the brunch from scratch. Take inspiration from our ideas for ready-made extras and by all means pick up a store-bought dessert.
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