![A polling station is set up at a school in Tiruvannamalai, in India's southern Tamil Nadu state. Reuters](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/BUZFT52ILJ4Q3FWQ7WLRIKW4YU.jpg?smart=true&auth=d1c4a2fa5f04ede0e933e92edcbf51208a78ed94660ee20277962df290e16f07&width=400&height=225)
A polling station is set up at a school in Tiruvannamalai, in India's southern Tamil Nadu state. Reuters
A polling station is set up at a school in Tiruvannamalai, in India's southern Tamil Nadu state. Reuters
How backroom strategists are scripting India’s election 2024 battle
Political parties and candidates rely on tech-savvy professionals and consultants to run their campaigns
Bibhudatta Pradhan
19 April, 2024