Egyptian architect-turned production designer Mohamed Attia has worked with many of the country’s acclaimed film directors, including the late Mohamed Khan, Yousry Nasrallah, Tarek Alarian and Marwan Hamed.
But he never expected the brief given to him a year and a half ago: design the visual aspects of a parade that will transport 22 royal mummies from the Egyptian Museum in Cairo's Tahrir Square to their new resting place at the National Museum of Egyptian Civilisation.
"I was very happy that the officials trusted me to do such a job. But at the same time, I was so worried about the big responsibility and it was something I've never done before," Attia, 48, tells The National.
It was something I've never done before
The monumental task included transforming army trucks into climate-controlled floats decorated in pharaonic style, recreating ancient Egyptian boats and carriages, lighting the parade route and designing majestic gates.
He need not have worried; the spectacular Pharaohs' Golden Parade that took place on April 3 garnered positive reviews from around the world and instilled nationalistic pride among Egyptians.
Attia is an example of the homegrown talent that was showcased to a global audience on that day, as Egypt highlighted its ancient heritage and signaled to the world that its was open to tourists.
“It was one of the highlights of my career,” he says.
From dentistry to cinema
The journey that led Attia to the mummies parade was a winding one.
As a university student he spent five months studying dentistry at Cairo University before deciding it was not for him.
“It was the dream of my family for me to become a doctor, but I love architecture,” he recalls.
He transferred to the Faculty of Fine Arts in Zamalek and in his first year did an internship on the set of Al Mohager (The Emigrant), a 1994 film directed by Youssef Chahine.
He “started falling in love with cinema” but finished his studies in architecture in 1995 and began work as a draftsman in France.
“I believe that any production designer in the cinema has to have an architectural background through education or experience,” he says.
Still, architecture was not his true calling.
“I suffered working there. It was so depressing for me.”
After over three years of producing drawings, he jumped on the opportunity to return to Cairo to help renovate buildings at the 1930s-era production complex Studio Misr.
It was there that he met production designer and art director Salah Marei, who encouraged him to make a career change and introduced him to film director Khan.
In parallel Attia established his own film production design company called 35 Champollion Studio, named after its address in Downtown Cairo.
“I was so lucky,” he says. “My first chance was with Mohamed Khan, who was one of the biggest names in the 80s and 90s.”
Attia worked on three films with Khan followed by two films with Nasrallah.
More recently, Attia has been the production designer on four films by Palestinian-Egyptian director Tarek Alarian and another four from young director Marwan Hamad.
A new challenge
For Attia, the parade presented a unique challenge: creating an event that is not “kitsch” or “cliché” and reflects the prestige of a royal procession.
“We didn’t have a zero line based on references. The closest thing one could compare it to is the Rio de Janeiro carnival or Venice carnival, but this was more of a celebration of a deep history,” Attia says.
“There is a sense of respect and magnificence, more than a colourful party for the masses.”
He emphasises that the production design was a team effort, including his entire events company Kokoro and 35 people outsourced from elsewhere.
Other challenges included contending with delays caused by the Covid-19 pandemic and operating within a limited budget.
“Army trucks are not the best solution for a designer – they’re bulky. But we didn’t have the budget to buy or rent 22 cars just for the parade,” he says.
Decorated in black and gold, each lorry included the name of the king or queen written in English, Arabic and hieroglyphics. The mummies were protected in nitrogen-sealed capsules.
The event “renewed the link between contemporary Egyptians and their pharaonic ancestors”, Attia says, and the positive reviews gave Egyptians a “confidence boost”.
“We have this assumption that Egyptians can’t put on a big event like this – that we have to get foreigners from abroad. But I believe there was pride and joy that Egyptians can do this.”
Minister of Tourism and Antiquities Khaled El Anany said there are plans to hold another royal parade later this year to transfer King Tutankhamun to the yet-to-be-opened Grand Egyptian Museum in Giza.
Would Attia take part again if asked?
“Of course,” he says, without missing a beat.
MATCH INFO
Day 2 at the Gabba
Australia 312-1
Warner 151 not out, Burns 97, Labuschagne 55 not out
Pakistan 240
Shafiq 76, Starc 4-52
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Captain Marvel
Director: Anna Boden, Ryan Fleck
Starring: Brie Larson, Samuel L Jackson, Jude Law, Ben Mendelsohn
4/5 stars
The candidates
Dr Ayham Ammora, scientist and business executive
Ali Azeem, business leader
Tony Booth, professor of education
Lord Browne, former BP chief executive
Dr Mohamed El-Erian, economist
Professor Wyn Evans, astrophysicist
Dr Mark Mann, scientist
Gina MIller, anti-Brexit campaigner
Lord Smith, former Cabinet minister
Sandi Toksvig, broadcaster
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Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer