While many people have no issue with injections and even plastic surgery, there are plenty of others who want better skin without anything invasive. The good news is there are more non-invasive options than ever for treating the skin’s epidermal, dermis and subcutaneous layers. These can tighten, brighten, boost collagen production, remove sun damage, tackle fine lines and wrinkles and lead to a refreshed, rejuvenated appearance – with minimal downtime.
1. Fotana 4D facelift
This non-surgical procedure works to improve most of the visible signs of ageing, including sagging, wrinkling and age spots. It is now being offered by the UAE skincare expert Rebecca Treston at Al Thanya branch of Dubai London Clinic.
The Fotana 4D facelift works owing to what is called an extended pulse duration, explains Treston. That enables it to reach deeper layers, causing controlled injuries that work to restore and enhance collagen production, without damaging the skin surface or any surrounding tissue.
The Fotana 4D treatment has four different elements: an infrared light for inside the cheeks and on the inner lips; a mode for the outer cheek and jowl area; one for controlled deep-tissue heating and another for a light facial peel. The entire process takes about an hour. Pain from this treatment is minimal and it results in several days of downtime.
Treston can customise treatments, too, using other technology to address different issues, such as removing stubborn sun spots. She advises several sessions. Each last about an hour and start at Dh4,000.
2. Ultherapy
Treston also offers Ultherapy, which uses ultrasound to heat the tissue under the skin, stimulating the production of collagen.
Ultherapy lifts, tightens and rejuvenates visibly. Results can be seen immediately, with no downtime, and over a period of two to three months. However it is painful, feeling like a series of sharp needles to the face. The procedure starts from Dh1,500 for the eyebrow area and rises to Dh15,000 for the full face and neck.
3. Mesotherapy and microneedling
Mesotherapy involves injecting vitamins, minerals and amino acids under the skin to enhance the surface. This is done with microneedling, which creates a series of fine traumas in the skin with a roller, to enhance collagen production.
The treatment is used to address a variety of issues, including pigmentation, fine wrinkles and age spots, says Dr Cherry Ezzat, a functional medical and anti-ageing specialist at the new Dermalase Clinic at Boxpark, Al Wasl Road, Dubai. Prices for mesotherapy vary, depending on how many treatments are required, but tend to start at Dh900. Downtime is minimal, from several hours up to a day.
4. PRP
Platelet-rich plasma application – also known as the "vampire facial" – is certainly trendy. But it works, explains Dr Ezzat, because it uses the body's own platelets, which are part of the human wound-healing arsenal, to enhance collagen production and plump the skin.
"That will work on deep wrinkles and it helps as well in rejuvenation of the skin," Dr Ezzat says.
The procedure involves drawing a small amount of blood, using a centrifuge to pull out the platelet-containing plasma, and then injecting it back into sites on the face, neck, decollete and even hands. Prices vary, as the treatment is customised for each patient, but tend to start at about Dh1,000. Downtime is about 24 hours.
5. The thread lift
When The Goop Lab hit Netflix earlier this year, one segment showed Goop's vice president of marketing Wendy Lauria getting what's known as a "thread lift".
After injecting local anaesthetic into her face, a plastic surgeon sewed strings just under the skin, up across her cheeks, creating a slight lift. Lauria was left with some puckering, which was gone by the next time the audience saw her, looking refreshed.
The thread lift takes up to 45 minutes, is done under local anaesthetic, and uses absorbable threads that have small, also-absorbable barbs
At the London Centre for Aesthetic Surgery in Dubai, Dr Maurizio Viel does two or three thread lifts each week. The procedure takes from 30 to 45 minutes, is done under local anaesthetic, and uses absorbable threads that have small, also-absorbable barbs that catch and lift tissue. The threads also create a slight inflammatory response that stimulates collagen production. They may leave a few initial marks and possibly some bruises, which will fade.
The procedure costs Dh6,000 to Dh12,000, depending on how many threads are used. The effect only lasts for about a year to 18 months, tops, and the procedure is not for everyone, Dr Viel says.
The threading won’t work for people who have thicker skin, more fat on their faces, or who already have deep wrinkles that extend downward around the nose and mouth.
"It's best for patients in their late 30s or early 40s with a mild, tired look, especially on the lower face," Dr Viel says.
6. Facial yoga, rolling and gua sha
When Isidora Peric launched her company Fit Face in 2014, she says it took "a lot of education and time to spread awareness".
Six years later, Peric has taught her methods to thousands of people online, worked with global brands and expanded into retail. This summer she will launch the Fit Face Academy, to train new teachers.
“When we strengthen the muscles of the face, they get bigger and give a more sculpted and toned look,” she says. “It’s also incredible for circulation, lymphatic drainage and even helps with migraines.”
Peric advises following an online tutorial, using light pressure, building it over time and making sure to pull up, not down. Important tools include rose quartz or jade rollers and the gua sha, a heart-shaped scraping tool.
"We call it the 'sculptor' because of its ability to instantly contour the face," Peric says.
7. Facial cupping
When Sinead Kelly took over as director of the spa at Native Club, Zabeel House by Jumeirah, she made sure to introduce facial cupping into the 90-minute signature facial.
Cupping is used in Chinese medicine on the body for pain relief, relaxation and to promote detoxification. One of the main ways it does this is by stimulating lymphatic drainage, which is what happens when smaller cups are used on the face, explains Kelly, who has a diploma in acupuncture and Chinese medicine.
"Honestly, if you do it and follow the routine you will see such a difference," Kelly says.
Sets of small, plastic facial cups are available online for delivery in the UAE, starting at about Dh40. Each set comes with tiny cups, too, which work well for around the lips but can easily bruise the thin skin around the eyes, says Kelly. She recommends watching an online tutorial to get the hang of it, first practising on your leg or arm.
“It’s very easy to do,” says Kelly. “You just need to put on a good-quality oil – one pump of the oil on to the whole face and neck before. It allows the cup to not drag, but to move a lot easier on the face.”
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Who was Alfred Nobel?
The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.
- In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
- Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
- Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
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Price, base: Dh105,900 (Premium); Dh115,900 (Sport)
Engine: 2.5-litre four-cylinder
Transmission: Continuously variable transmission
Power: 182hp @ 5,800rpm
Torque: 239Nm @ 4,400rpm
Fuel economy, combined: 8.1L / 100km (estimated)
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Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Company profile
Company: Verity
Date started: May 2021
Founders: Kamal Al-Samarrai, Dina Shoman and Omar Al Sharif
Based: Dubai
Sector: FinTech
Size: four team members
Stage: Intially bootstrapped but recently closed its first pre-seed round of $800,000
Investors: Wamda, VentureSouq, Beyond Capital and regional angel investors
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