Every beauty expert worth her mascara advises removing make-up before going to bed. But, imagine if that was no longer necessary . Take it a step further and picture your life without having to apply eye liner or lipstick every morning for years on end. Envisage a scenario where you wake up looking exactly as you'd like to leave the house.
Welcome to world of semi-permanent make-up.
What is semi-permanent make-up?
Semi-permanent make-up is a cosmetic tattooing technique that can leave you with fuller eyebrows, tinted lips, a sharp cat eye or even freckles for up to three years. Commonly referred to as micropigmentation, the enhancements are made by injecting tiny amounts of pigment into the dermal layer of the skin.
While this may seem like an extreme makeover, legions of women are making it commonplace in the name of convenience.
Candice Watson, owner of Exclusive Aesthetic in Dubai, notes SPMU has risen in popularity in the UAE in recent years. She credits this to people being more aware of treatments and having busier lifestyles.
“Women are juggling full-time careers with children and home life. SPMU saves so much time when applying make-up,” says Watson. “It’s also great for those who do a lot of sports or swimming and, of course, SPMU is an excellent solution for UAE weather because it doesn’t slide off in the heat.”
Svetia Deshais, a working mother of three, agrees. She’s had lip tinting and lash line enhancement with no regrets.
“I love the results. My lips are always perfect, even when I’m in the gym, sweating away,” she says. “My personal appearance has always been important to me and I like to try new things, especially if they make me feel good and more confident.”
Pigment is injected on to the top layer of skin, therefore it is very important to follow the rules of hygiene
In addition to enhancing your look, semi-permanent make-up can shave precious minutes from your daily routine. It’s an investment and the sort of lifestyle change that sticks once you try it, say fans, the majority of whom go in for eyebrow work.
“I have not the slightest regret. Both the pain and expense are worth it. I reckon I’ll get microblading for the rest of my life,” says Jen Kaarlo, a writer from London.
Thanks to advances in technology and growing artistic ability among technicians, Dinara Aralbaeva, the SPMU artist at Abu Dhabi's Twiink Studio, says: “New techniques and trends are appearing all the time. For example, eyebrows are becoming more and more natural-looking, and the techniques to achieve them are becoming more complicated.”
Licensed clinics are the way to go
Aralbaeva, who trained in Russia, Kyrgyzstan and Kuwait, has always loved to draw and this helps her with creating shape and symmetry. She considers herself a facial artist, but recognises that she’s working on a canvas like no other.
“I inject pigment on to the top layer of skin, therefore it is very important to follow the rules of hygiene. We only use disposable blades and needles, and carefully disinfect the workplace including all containers for pigments and anaesthetics.”
Micropigmentation is safe, but with any minimally invasive procedure, there are risks
Dr Thomas Berger, consultant dermatologist and chief medical director at Sno Bodyworx, strongly advises against receiving services outside an officially licensed establishment.
“You can only rely on proper hygienic standards in a licensed facility. We perform surgeries in our clinic, so we have the full equipment [called a CSSD unit] to sterilise and store material. Many unlicensed places and practitioners perform procedures in a patient’s home without the necessary tools.”
This can lead to unhygienic conditions and, worse, botched-up jobs.
How much does semi-permanent make-up cost?
Beware of super-low prices from non-licensed or freelance technicians. Cutting such corners can compromise your health.
“As a guide, in Dubai, SPMU eyebrows usually cost Dh3,000 to Dh3,500 before VAT, which includes one retouch,” says Watson. In Abu Dhabi, prices start at about Dh2,500.
“If an SPMU treatment is too expensive, it is far better to save and wait until you can afford it rather than opt for a cheaper, inferior service. If things go wrong, you’ll end up paying much more to remove and correct the service.”
Rely on personal recommendations
A bad run with SPMU is both costly and time-consuming to undo. While there’s no way to guarantee a perfect outcome, the professionals all agree that there are ways to minimise failure.
Watson advises that potential SPMU clients research thoroughly and seek referrals from trusted sources before choosing a licensed SPMU service provider or technician.
My advice is to avoid 'overcorrection' and aim for natural results. Medical complications aside, the biggest risk is an unwanted aesthetic outcome
Back in 2017, Kaarlo watched every YouTube video and read every article she could find about microblading, and ultimately took the plunge after getting a referral.
“Given the nature of microblading and that it is semi-permanent, I preferred going with a personal recommendation,” she says.
“The only thing worse than having barely there arches would be lopsided caterpillars resting above my eyes. My colleague told me about her microblading experience at a little spot in Marylebone and after reading nothing but stellar reviews, I booked an appointment.”
Kerr says clients should also ensure technicians are properly qualified and experienced.
“Professional technicians always work from clinics and should be able to provide proof of certification and a long list of happy clients,” she says.
SPMU failures
Most happy customers don’t shy away from sharing their before and after images. Deshais, for instance, openly shared her experience with semi-permanent make-up on the Bold, Brave and Beautiful Facebook group.
However, while positive outcomes are usually shared, what happens when the application doesn’t go as planned? Women are reluctant to speak about SPMU failures, but these do happen.
“Micropigmentation is safe, but with any minimally invasive procedure, there are risks and side effects including pain, infections or allergic reactions,” says Berger. “Those side effects are relatively rare, but semi-permanent can sometimes become permanent if done incorrectly.
“I have removed a lot of lip and eyebrow micropigmentations, which is a painful and tedious process. My advice is to avoid 'overcorrection’ and aim for natural results. Medical complications aside, the biggest risk is an unwanted aesthetic outcome,” says Berger.
Correcting semi-permanent make-up
In fact, botched jobs are so prevalent that Watson has carved a niche for herself as a permanent make-up removal and correction specialist. Clients seek her out to remedy everything from misaligned eyebrows to discolouration due to the use of cheap pigments.
“A lady came to me with what looked like a double row of eyebrows in shades of green and purple. It took five removal sessions and three application sessions to achieve normal-looking brows again,” she says.
Patsy Kerr, SPMU specialist and founder of Brows by Patsy, also specialises in corrective services. One of her most memorable cases involved an unsatisfactory shape, poor symmetry and bad colouring.
“The client approached me after having a bad experience with another technician. As a way of correcting the work, she opted for laser removal, which in this case compounded the problem by spreading the pigment across her face.
"After four months of treatment, we were able to reverse most of the damage and give her the brows she’d been seeking in the first place.”
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Results:
First Test: New Zealand 30 British & Irish Lions 15
Second Test: New Zealand 21 British & Irish Lions 24
Third Test: New Zealand 15 British & Irish Lions 15
Rooney's club record
At Everton Appearances: 77; Goals: 17
At Manchester United Appearances: 559; Goals: 253
Email sent to Uber team from chief executive Dara Khosrowshahi
From: Dara
To: Team@
Date: March 25, 2019 at 11:45pm PT
Subj: Accelerating in the Middle East
Five years ago, Uber launched in the Middle East. It was the start of an incredible journey, with millions of riders and drivers finding new ways to move and work in a dynamic region that’s become so important to Uber. Now Pakistan is one of our fastest-growing markets in the world, women are driving with Uber across Saudi Arabia, and we chose Cairo to launch our first Uber Bus product late last year.
Today we are taking the next step in this journey—well, it’s more like a leap, and a big one: in a few minutes, we’ll announce that we’ve agreed to acquire Careem. Importantly, we intend to operate Careem independently, under the leadership of co-founder and current CEO Mudassir Sheikha. I’ve gotten to know both co-founders, Mudassir and Magnus Olsson, and what they have built is truly extraordinary. They are first-class entrepreneurs who share our platform vision and, like us, have launched a wide range of products—from digital payments to food delivery—to serve consumers.
I expect many of you will ask how we arrived at this structure, meaning allowing Careem to maintain an independent brand and operate separately. After careful consideration, we decided that this framework has the advantage of letting us build new products and try new ideas across not one, but two, strong brands, with strong operators within each. Over time, by integrating parts of our networks, we can operate more efficiently, achieve even lower wait times, expand new products like high-capacity vehicles and payments, and quicken the already remarkable pace of innovation in the region.
This acquisition is subject to regulatory approval in various countries, which we don’t expect before Q1 2020. Until then, nothing changes. And since both companies will continue to largely operate separately after the acquisition, very little will change in either teams’ day-to-day operations post-close. Today’s news is a testament to the incredible business our team has worked so hard to build.
It’s a great day for the Middle East, for the region’s thriving tech sector, for Careem, and for Uber.
Uber on,
Dara
Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants
Tightening the screw on rogue recruiters
The UAE overhauled the procedure to recruit housemaids and domestic workers with a law in 2017 to protect low-income labour from being exploited.
Only recruitment companies authorised by the government are permitted as part of Tadbeer, a network of labour ministry-regulated centres.
A contract must be drawn up for domestic workers, the wages and job offer clearly stating the nature of work.
The contract stating the wages, work entailed and accommodation must be sent to the employee in their home country before they depart for the UAE.
The contract will be signed by the employer and employee when the domestic worker arrives in the UAE.
Only recruitment agencies registered with the ministry can undertake recruitment and employment applications for domestic workers.
Penalties for illegal recruitment in the UAE include fines of up to Dh100,000 and imprisonment
But agents not authorised by the government sidestep the law by illegally getting women into the country on visit visas.
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
The Sand Castle
Director: Matty Brown
Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea
Rating: 2.5/5
COMPANY PROFILE
Name: Grubtech
Founders: Mohamed Al Fayed and Mohammed Hammedi
Launched: October 2019
Employees: 50
Financing stage: Seed round (raised $2 million)
The specs
Engine: 2.0-litre 4-cyl
Power: 153hp at 6,000rpm
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Transmission: 6-speed auto
Price: Dh99,000
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How to turn your property into a holiday home
- Ensure decoration and styling – and portal photography – quality is high to achieve maximum rates.
- Research equivalent Airbnb homes in your location to ensure competitiveness.
- Post on all relevant platforms to reach the widest audience; whether you let personally or via an agency know your potential guest profile – aiming for the wrong demographic may leave your property empty.
- Factor in costs when working out if holiday letting is beneficial. The annual DCTM fee runs from Dh370 for a one-bedroom flat to Dh1,200. Tourism tax is Dh10-15 per bedroom, per night.
- Check your management company has a physical office, a valid DTCM licence and is licencing your property and paying tourism taxes. For transparency, regularly view your booking calendar.
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Manikarnika: The Queen of Jhansi
Director: Kangana Ranaut, Krish Jagarlamudi
Producer: Zee Studios, Kamal Jain
Cast: Kangana Ranaut, Ankita Lokhande, Danny Denzongpa, Atul Kulkarni
Rating: 2.5/5
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
More from Neighbourhood Watch:
The more serious side of specialty coffee
While the taste of beans and freshness of roast is paramount to the specialty coffee scene, so is sustainability and workers’ rights.
The bulk of genuine specialty coffee companies aim to improve on these elements in every stage of production via direct relationships with farmers. For instance, Mokha 1450 on Al Wasl Road strives to work predominantly with women-owned and -operated coffee organisations, including female farmers in the Sabree mountains of Yemen.
Because, as the boutique’s owner, Garfield Kerr, points out: “women represent over 90 per cent of the coffee value chain, but are woefully underrepresented in less than 10 per cent of ownership and management throughout the global coffee industry.”
One of the UAE’s largest suppliers of green (meaning not-yet-roasted) beans, Raw Coffee, is a founding member of the Partnership of Gender Equity, which aims to empower female coffee farmers and harvesters.
Also, globally, many companies have found the perfect way to recycle old coffee grounds: they create the perfect fertile soil in which to grow mushrooms.
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Take Me Apart
Kelela
(Warp)
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Hotel Data Cloud profile
Date started: June 2016
Founders: Gregor Amon and Kevin Czok
Based: Dubai
Sector: Travel Tech
Size: 10 employees
Funding: $350,000 (Dh1.3 million)
Investors: five angel investors (undisclosed except for Amar Shubar)
SPECS
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