Abu Dhabi, UAEMonday 23 November 2020

This is the rarest Apple product collection in the Middle East

UAE collector of Macs and other Apple products says collection is among the most valuable in the world

Dubai is globally known for its soaring buildings and its futuristic atmosphere, but what many might not realise is that it's also home to one of the world's most valuable private collections of computers offering a glimpse into the past, in particular, the history of Apple products.

“I think it’s a good progression,” says Jimmy Grewal, looking around a room filled with historical Apple devices. “I admire all the people who helped design and build these things."

Grewal soon sits down in front of a green-phosphor monitor ubiquitous to computers of the late seventies and eighties. He starts pounding away on a very old keyboard.

“This is the Apple 1, and it’s an original Apple 1,” says Grewal inside his Dubai office, “It’s one of about 200 they hand assembled inside the [Steve] Jobs home.”

A series of green patterns soon appear on the small screen, and the 40-year-old Apple I still works just as well as the day it was purchased.

“This computer was basically just a logic board…so this was a program that they would run to test and see if there were any problems with the computer.”

Grewal says his interest in computers started in kindergarten. “I attended the American School of Dubai and they were all about Apple,” he says, before walking over to an Apple II, one of several in his collection. “This was given to me by my old computer teacher at the school when he retired.”

He says the school bought the computer in 1978, probably making American School one of the first large Apple customers in the United Arab Emirates. Indeed, on the back of the still-charming beige and slightly bulky casing is a partially worn sticker that reads “Jumeirah American School” (the school's former name).

While class studies helped spark Grewal's interest in computing, he says using Apple products like the Apple II at home propelled him to engage his curiosity to the nth degree. “My interest just grew and grew, and by the time I was in fifth or sixth grade, I was really into it.”

After finishing primary school in the UAE and later graduating from Duke University in the US, Grewal, who was already collecting as many Apple products he could find, ironically took a job at Microsoft.

DUBAI, UNITED ARAB EMIRATES. 3 NOVEMBER 2019. Apple product collector, Jimmy Grewal. Jimmy Grewal previously worked as the Program Manager on Microsoft's Mac Internet Explorer team and is currently a director of Elcome International. (Photo: Reem Mohammed/The National) Reporter: Section:
Apple product collector, Jimmy Grewal. Reem Mohammed / The National

Although he worked for the software giant’s Macintosh software division, he says his reasoning for starting a career at Microsoft speaks volumes about just how far Apple has come since the mid-1990s, when the pioneering computer maker fell on difficult times and seemed to be on the brink of collapse. “At the time Apple was desperate and it looked like it wasn’t going to be around too much longer, whereas Microsoft was the most valuable company in the world,” he says, noting that Apple’s recent decade of impeccable success causes most to forget how mercurial the company was for several years.

“There’s a number of computers in here that were complete failures,” he adds, reflecting on how many Apple products started out with high hopes but fizzled out into obscurity.

Grewal points to the Apple III on a shelf, a successor to the best-selling and still beloved Apple II. The III, however, was plagued with technical problems and discontinued only a couple of years after introduction.

He also shows off an original Apple Lisa computer in his collection, yet another product that was launched with fanfare but ended with failure.

It was of the first computers sold by Apple to have the now-ubiquitous graphical user interface. It also holds a unique distinction of being named after the daughter of Steve Jobs, even though Jobs denied his paternity to her at the time.

Apple even tried its hand at selling Lisa with a television ad featuring a very young and relatively unknown Kevin Costner. Regardless, the price of the Lisa was too high, and the system was far too slow, among other problems according to Grewal. “There are probably only about twenty original Lisas out there in the world now,” he says.

DUBAI, UNITED ARAB EMIRATES. 3 NOVEMBER 2019. Apple product collector, Jimmy Grewal works on a Apple Lisa. Jimmy Grewal previously worked as the Program Manager on Microsoft's Mac Internet Explorer team and is currently a director of Elcome International. (Photo: Reem Mohammed/The National) Reporter: Section:
Grewal uses one of the few-remaining original Apple Lisa computers, first introduced in 1983

There’s also a rare (and physically huge) Apple UNIX server in the collection.

Placed on top of the server is another rarity, an Apple Interactive Television Box prototype from 1994. It was never released to the public, but the germ of a good idea was there that would come to fruition many years later as TV and the internet began to converge. “I guess you could say it’s sort of a very early prototype for the Apple TV,” Grewal jokes.

In all, Grewal has at least 70 Apple products on display, and that’s not including rare printers and other Apple devices like the ill-fated Newton PDA.

The collection is located inside the Dubai offices of ELCOME, the regions largest and oldest technology integrator focused on the maritime industry, where Grewal serves as Executive Director.

Due to the nature of Grewal's work, the museum-like display is not open to the public, but he is actively working on putting more photos and videos online so it can be appreciated around the world.

He is also flexible to accommodating those with an affinity for technology history. "Depending on the circumstances, I will do my best if someone is really interested and wants to have a look," he says.

It's not just computer hardware, he also collects Apple posters and early advertising literature. He even has a large copy of a rarely-used logo from Apple's earliest days signed by Steve Wozniak. With the 2011 death of Steve Jobs, however, Grewal laments that he was not able to get the former Apple CEO's signature, though he says he did meet Jobs briefly when working at Microsoft.

"I was in two meetings with him, and I don't think he even looked at me in either meeting even though I spoke," he recalls, noting Jobs' focus. "He wasn't into small talk...but I knew people that were his 'direct reports' and they saw the human side of him," Grewal adds.

Grewal makes certain to pay homage to Jobs' attention to detail with his collection.

Need proof? Off to the side of the room he keeps pieces of hardware, manuals and other items in cabinets that have been colour-matched to precisely correspond with the original rainbow-Apple logo.

"I had to figure out what the colour codes were," he frustratingly recalls. "Then luckily I found someone with an old piece of Apple marketing instructions that had them...if those colours were a little bit off, people would know it."

Grewal is also familiar with the incredible details of almost every computer in his collection.

As he points toward what first appears to be yet another Apple II, he explains why it’s different. “This is actually one of the rarest computers I have because it doesn’t have any vents,” he says, pointing out the completely solid casing in contrast to the other Apple II in the room with small gaps to allow for air flow.

He also has several printers including an early Apple Dot Matrix, a rare Apple Scribe thermal printer, and an original LaserWriter.

Grewal says it is important to him for younger generations to appreciate the older hardware, and he plans to eventually go to schools so students can experience first-hand how they’ve evolved over time. In time, he wants his collection to be housed somewhere for the public to see. “I hope that at some point there’s a science or technology museum open in the country where some of this might be more accessible to more people,” he says.

DUBAI, UNITED ARAB EMIRATES. 3 NOVEMBER 2019. Original Macintosh in Jimmy Grewal’s Apple collection. Jimmy Grewal previously worked as the Program Manager on Microsoft's Mac Internet Explorer team and is currently a director of Elcome International. (Photo: Reem Mohammed/The National) Reporter: Section:
Original Macintosh in Jimmy Grewal’s Apple collection. Reem Mohammed / The National

As technology becomes increasingly widespread with the popularity of smartphones, tablets and cloud-computing, it may be surprising to learn the Grewal doesn’t necessarily lament the decreasing prevalence of physical computer hardware. "The fact that computers are becoming ubiquitous is good…it shouldn’t just be an object by itself that people lust over," he says.

That said, he is still collecting, and still taking submissions of old Apple products others might not want anymore.

DUBAI, UNITED ARAB EMIRATES. 3 NOVEMBER 2019. Macintosh Portable on display in Jimmy Grewal’s Apple collection. Jimmy Grewal previously worked as the Program Manager on Microsoft's Mac Internet Explorer team and is currently a director of Elcome International. (Photo: Reem Mohammed/The National) Reporter: Section:
Apple's first attempt at a laptop, the Macintosh Portable, was introduced in 1989. Reem Mohammed / The National

In fact, during Grewal's interview with The National, he opened a box that had been shipped from Japan.

“This is one that I always wanted,” he said, examining a small laptop. “It’s a 2400c PowerBook.”

When I ask what makes it so special, he smiles.

“It was actually designed and manufactured by IBM’s ThinkPad division for Apple.”

Indeed, the collection is still growing.

Grewal's Apple Product Collection Inventory:

Apple I, II, III

Apple-1

Apple II (Rev. 0)

Apple II (Rev. 3)

Apple II+

Apple II+

Apple III

Apple IIc

Apple IIc

Apple IIc Plus

Apple IIe Enhanced

Apple IIGS (Woz Limited Edition)

Apple IIGS (Woz Limited Edition)

Apple Lisa

Apple Lisa 1

Apple Lisa 2

Macintosh XL

Classic Macintosh

Macintosh 128K

Macintosh 512K

Macintosh Plus

Macintosh SE

Macintosh SE (FDHD)

Macintosh SE/30 (prototype)

Macintosh SE/30

Macintosh Classic II (prototype)

Macintosh Color Classic

Macintosh II

Macintosh IIcx (prototype)

Macintosh IIcx

Macintosh IIci

Macintosh IIfx

Macintosh LC

Macintosh IIsi

Macintosh Quadra 700

Macintosh Quadra 900

Power Macintosh

Power Macintosh 6100

Power Macintosh 8600

Twentieth Anniversary Macintosh

Power Macintosh “Power Express” (prototype)

Power Mac G3/G4/G5

Power Macintosh G3 (mini-tower)

Power Macintosh G3 (blue & white)

Power Mac G4

Power Mac G4 Cube

Power Mac G4 Cube

Power Mac G4 “QuickSilver”

Power Mac G4 “MDD”

Power Mac G5

Power Mac G5

Apple Developer Transition Kit (Mac Pro prototype)

iMac/eMac

iMac G3 (Bondi Blue)

iMac G4

eMac

iMac G5

Laptops

Macintosh Portable

Macintosh PowerBook 100

Macintosh PowerBook 170

Macintosh PowerBook Duo 210

Macintosh PowerBook 5300cs

Macintosh PowerBook 1400cs

Macintosh PowerBook 3400c

Macintosh PowerBook 2400c

iBook G3 (Blueberry)

iBook G3 (Tangerine)

iBook G3 (Graphite)

iBook G3 (Indigo)

iBook G3 (Key Lime)

iBook G4

MacBook (Core 2 Duo - Black)

MacBook (Core 2 Duo - Black)

Servers

Apple Networks Server 500

Power Mac G4 Server

Apple Xserve

Apple Xserve RAID

Handheld Devices

Newton MessagePad

Newton MessagePad 110

Newton MessagePad 120 (transparent case)

Newton MessagePad 130

Newton MessagePad 2000 (2100 upgrade)

eMate 300

iPhone (2G)

iPad

Updated: December 9, 2019 12:10 PM

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