If you have to explain the punchline of a joke, that’s usually not a good sign. But we might just have found the exception.
Comedian Jake Lambert has managed to simultaneously confuse and delight the internet with a simple cheese joke that is now being widely shared.
The joke goes as follows:
I remember the day I saw a photographer get crushed by a huge block of cheese.
— Jake Lambert (@LittleLostLad) July 16, 2019
We all tried to warn him.
Not immediately obvious? Don’t worry, us either. We may or may not have tried to Google if "warn" was also a type of cheese.
A quick look at the replies on Twitter, reassuringly, show that for most people, the punchline didn’t immediately click.
But when it did, people were loving it, with some even branding it the “joke of the year”:
Moment of blank confusion followed by a dangerously loud snort. Great work
— Geoff Bown (@GFunkB01) July 16, 2019
I just keep reading and re-reading this joke. It's perfect.
— James Cook - Board Game Smackdown (@jamesecook) July 16, 2019
Still unsure? Here's a hint: what do you say to a photographer before they take your picture? You’re welcome.