AD200910710029958AR
AD200910710029958AR

Power and perception



If a tree falls in the forest, does it make a sound? You know the question, and perhaps at one time or another have thought about the answer. But this isn't so much a puzzle on physics as it is a state of perception and reality. George Berkeley, the late Irish philosopher, first broached the subject with his dictum of "esse est percipi", or, "to be is to be perceived". It's a simple enough edict on the surface, but one that gets more convoluted with thought: can something exist without having someone around to sense it?

Wait a minute, you say. This is a car publication, not Philosophy Now magazine. You're reading this to find out about the horsepower of the latest supercar, or the fuel consumption of a new hybrid. Driving is fun, and so should this story be. But sitting behind the wheel of a Rolls-Royce Phantom, the concept just wouldn't leave my mind. Because a Rolls isn't just your average car; in its lofty presence, all the mundane numbers of power, size and performance melt away into nothing. It's an entity that is truly defined by its perception. Think about it: when you see a Phantom drive by, you think less about the power from under the bonnet and more about the power wielded by the person inside it.

So, would it be the same car if there was no one around to see you in it? I had to go where no one would gawk and point; I had to experience the car on its own, as simply a mechanical production of metal and leather. The Empty Quarter beckoned. But as I began the drive, hitting the motorway leading out of Abu Dhabi, I realised it wasn't going to be easy to leave my emotions out of this. Because a Rolls-Royce has an uncanny ability to make you feel like you're driving a car from another era. It's big, thin steering wheel with high-ratio steering, black-on-white dials - including a power reserve gauge - and a long bonnet with that famous hood ornament all give a driver a sense of what it was like to pilot a magnificent Rolls from the 1920s. It's driving elegance.

And elegance surrounds everyone inside. This car had the bespoke, green-and-gold theme continued inside from the two-tone paint of the exterior. Soft, supple leather coddles the passengers; the seats are bolstered more for comfort than aggressive driving, but that's not surprising. Depending on your tastes, you can get multitudes of wood and trim combinations; this Phantom was filled with piano-black wood and carbon fibre trim. The layout of the dash and door inserts can't be described as modern, but they give more of an old-fashioned feel, again harking back to another era of motoring.

Of course, passenger comforts are the priority. Behind each front seat is a fold-down tray, ready for enjoying some caviar, fine cheese and perhaps a beverage from the small refrigerator under the rear seat. They also each hold a folding video screen, with which passengers can watch a DVD or even catch a television programme - the car is equipped with a TV receiver. Front passengers can watch TV, too - if the car isn't moving - with a trick screen that rotates on the dash, switching places with the analogue clock. The screen is also the command centre for the electronic climate, entertainment and navigation system, which is controlled with a fold-away, BMW-like iDrive knob on the console.

The car is filled with other small touches that cater to the type of people that would normally be found in this Dh1.8 million car. Passengers in the back would be accustomed to having someone open the heavy, rear-hinged doors for them, but if there wasn't a doorman available, a button closes them automatically, avoiding a possibly awkward moment for VIPs. And, if it's raining when they get to their location, the umbrellas hidden in those doors solve that problem, too.

All very nice, but there must be a chauffeur, and I was it today. Around me on the motorway, people in cars pulled up beside the Phantom, took my picture and pointed. The emotion of the car was clouding my mind. Though traffic was relatively light, it seemed to be moving at a much slower pace than normal. I realised why it seemed that when I glanced at the speedometer - I was travelling much faster than I thought.

One mark of a good car is how fast it wants to go; how little effort it takes, or feel it takes, to go fast. And the Rolls was effortless, more than any other car I've driven. And that's not entirely because of its big 6.7L, V12 engine - the car is eerily quiet at all speeds, and even under the gun, the V12 can hardly be heard inside the cabin. With air suspension, the ride is level and unruffled, no matter the speed or road conditions At more than 3,000kg, it was rock-solid, unperturbed by wind or turbulence from the trucks I sailed past. At higher speeds, the variable-rate steering tightens up, allowing incremental control and less effort. Cruising at 200kph on the straight, lonely road to Liwa is like driving at 120kph with other cars, and getting to its electronically limited top speed of 250kph is nothing. That direct-injected V12's 453hp is significant, but its the 720Nm of torque that is its true asset when it comes to getting up to speed. Amazingly for its weight, the Phantom goes from 0-to-100kph in 5.7 seconds, but its acceleration can't be described as exciting so much as a "whoosh". In fact, though its overall performance is impressive, "exciting" wouldn't be a term I would use to describe driving the Phantom, but I don't mean that in a derogatory way. This isn't a Ferrari or a Lamborghini; it's not made for white-knuckle driving, engine roaring and tyres squealing. What it does best is what it's made to do: keep its composure. The windy, sand-swept road to Moreeb Dune has an occasional lorry trundle by but, for the most part, there's not a soul around. Going slower, the steering reverts back to its higher ratio, and I feel like I'm driving an elegant old car again. Even with its air suspension, the heavy Phantom doesn't take lightly to the sharp turns of the road at higher speed, and it rolls like a sailing ship. You wouldn't want to be too aggressive on twisty tarmac if you don't want to upset any important passengers in the back. I pulled over into one of the laybys and contemplated my standing here. There was no one gawking, no one taking pictures, no one to imagine how important I might be. The view of the endless dunes was astounding, the only sound was the wind sweeping sand across the landscape. And I was with a Rolls-Royce, and I still felt pretty important. But there was still something missing, something niggling at me. A friend expected the experience to be like owning an expensive watch; a Rolex or a Patek Philippe. Even if you are alone at the office or at home, you know the quality that's on your wrist; it makes you feel good to have, no matter who knows you have it.

But a Rolls-Royce is not a piece of jewellery to be hidden under the french cuff of an expensive shirt. There are plenty of high-end cars that are expensive and powerful, but, like it ascends above mere engine and performance data, a Rolls-Royce isn't just another luxury car. And taking the Rolls to the Shangri-La hotel at night, I saw the difference again. The car's mere presence sent valets into a frenzy, and people waiting for taxis looked at who might be coming out of this massive car, probably assessing the passengers' importance. The Phantom is definitely not the car for someone who wants to be inconspicuous. During a recent talk with Frank Tiemann, the head of communications for Rolls-Royce Europe and Middle East, about the upcoming Rolls-Royce Ghost, he said the Ghost was "a car you would drive in the morning to your stables, whereas the Phantom is the one you would use at night." What that means is that, while both cars are two of the most luxurious and well-engineered on the planet, the Phantom has an added element, something intangible that can't be bolted on at the factory. It has a perception of presence, reputation and elegance, and part of its reason for being is to show that to the world. It's a statement. Can the Phantom exist without this perception from others? Of course. But it certainly can't be enjoyed as much.

The Sand Castle

Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
Rating: 4/5
Business Insights
  • As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses. 
  • SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income. 
  • Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
TO A LAND UNKNOWN

Director: Mahdi Fleifel

Starring: Mahmoud Bakri, Aram Sabbah, Mohammad Alsurafa

Rating: 4.5/5

Fixtures
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COMPANY%20PROFILE
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Company profile

Company: Rent Your Wardrobe 

Date started: May 2021 

Founder: Mamta Arora 

Based: Dubai 

Sector: Clothes rental subscription 

Stage: Bootstrapped, self-funded 

Nayanthara: Beyond The Fairy Tale

Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni

Director: Amith Krishnan

Rating: 3.5/5

Electoral College Victory

Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate. 

 

Popular Vote Tally

The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

Kanguva
Director: Siva
Stars: Suriya, Bobby Deol, Disha Patani, Yogi Babu, Redin Kingsley
Rating: 2/5
 
MATCH INFO

Manchester United 1 (Rashford 36')

Liverpool 1 (Lallana 84')

Man of the match: Marcus Rashford (Manchester United)

Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

COMPANY PROFILE
Name: HyperSpace
 
Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
From Zero

Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

How being social media savvy can improve your well being

Next time when procastinating online remember that you can save thousands on paying for a personal trainer and a gym membership simply by watching YouTube videos and keeping up with the latest health tips and trends.

As social media apps are becoming more and more consumed by health experts and nutritionists who are using it to awareness and encourage patients to engage in physical activity.

Elizabeth Watson, a personal trainer from Stay Fit gym in Abu Dhabi suggests that “individuals can use social media as a means of keeping fit, there are a lot of great exercises you can do and train from experts at home just by watching videos on YouTube”.

Norlyn Torrena, a clinical nutritionist from Burjeel Hospital advises her clients to be more technologically active “most of my clients are so engaged with their phones that I advise them to download applications that offer health related services”.

Torrena said that “most people believe that dieting and keeping fit is boring”.

However, by using social media apps keeping fit means that people are “modern and are kept up to date with the latest heath tips and trends”.

“It can be a guide to a healthy lifestyle and exercise if used in the correct way, so I really encourage my clients to download health applications” said Mrs Torrena.

People can also connect with each other and exchange “tips and notes, it’s extremely healthy and fun”.

'My Son'

Director: Christian Carion

Starring: James McAvoy, Claire Foy, Tom Cullen, Gary Lewis

Rating: 2/5

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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