Artist Krista Kim has sold the first NFT house, for more than $500,000. Courtesy Krista Kim
Artist Krista Kim has sold the first NFT house, for more than $500,000. Courtesy Krista Kim
Artist Krista Kim has sold the first NFT house, for more than $500,000. Courtesy Krista Kim
Artist Krista Kim has sold the first NFT house, for more than $500,000. Courtesy Krista Kim

The world's first NFT house has been sold for more than $500,000


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Canadian artist Krista Kim has just sold the world's first non-fungible token or NFT house for more than $500,000. Called Mars House, it is a turnkey, state-of-the-art pad, cantilevered over a mountain range.

As luxury house prices go, half a million dollars is something of a bargain.

In art terms, compared to the multimillion-dollar figures commanded by paintings by artists such as Picasso, Van Gogh and Banksy, it is pretty good sum for an artist Forbes Magazine describes as a "digital Rothko".

That's because Kim's Mars House does not actually exist, neither as a house, nor as a painting. Instead the artwork lives entirely in the digital realm. And now it has been sold as an NFT.

NFTs are a way to prove ownership of a digital asset. Using blockchain technology that stores the data across thousands of computers, a unique, permanent and verifiable record or code is created and assigned. And it is impossible to alter, and serves as an unimpeachable record of who made it, and who owns it. This type of encrypted record can be assigned to anything that is unique and indivisible, from a digital artwork to a virtual baseball card.

Kim’s work bridges the gap between art and technology, and she founded the Techism movement in 2014.

With a “light is the new ink” ethos, Kim, who lives in Toronto, often uses software-manipulated digital images of LEDs to create her work. She also collaborated with Lamborghini in 2019, and Lanvin for its autumn / winter 2018 collection.

In her latest work, the artist created the Mars House using software usually found in video games, to construct a virtual rendering of a building she describes as a "light sculpture."

As a firm believer in the power of meditation, Mars House was created to facilitate the search for inner peace. Kim said: "I believe there is hope for the future if more people meditate. We will manage stress, but most importantly, we can tap into our maximum creative potential. More than ever, creativity and collaboration are the antidote to fear and war. Beauty, collaboration, co-creation and meditation are the attributes that we must focus on collectively and globally in order to thrive and navigate opportunity amidst the chaos of disruption."

NFT house, named 'Mars House', a digital artwork by Krista Kim, has sold for more than $500,000. Courtesy Krista Kim
NFT house, named 'Mars House', a digital artwork by Krista Kim, has sold for more than $500,000. Courtesy Krista Kim

The structure itself is starkly modern, open plan with uninterrupted views over the surrounding Martian mountains. The furniture is moulded, see-through Perspex, made into chairs, tables and loungers.

The bedroom is housed within a see-through cube, with bedding in shades of copper, and overlooks wrap-around seating and a large circular table. The floor, meanwhile, seems have integral pool, that ebbs and flows as if tidal. Presumably, the joy of working in the digital world, is that it is not governed by the same rules as real life.

As well as floor-to-ceiling glass walls, and the ever shifting iridescent colours, the house also comes with a soundtrack which will be familiar to anyone who has visited a high-end spa.


Sold through the platform SuperRare, the original asking price for Mars House was 30 Ethereum tokens (a cryptocurrency similar to bitcoin). It eventually went to a buyer called @artontheinternet, for 288 Ethereum tokens, or $515,459.

Taking to Twitter, Kim said the majority of the proceeds would be donated to the Continuum Foundation to “support a world tour of healing sound and light installations for mental health and healing.”

NFTs are sweeping the world at present, with everything from tweets to videos of slam dunks changing hands for eye watering sums.

Hailed as either a saviour for the art world, or the latest get-rich-quick crypto fad, depending on view point, they do offer the tantalising prospect of being able to own the digital original of something physical. Or, as in the case of Kim's Mars House, the digital version of something that doesn't exist at all.

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Sceptre

How Tesla’s price correction has hit fund managers

Investing in disruptive technology can be a bumpy ride, as investors in Tesla were reminded on Friday, when its stock dropped 7.5 per cent in early trading to $575.

It recovered slightly but still ended the week 15 per cent lower and is down a third from its all-time high of $883 on January 26. The electric car maker’s market cap fell from $834 billion to about $567bn in that time, a drop of an astonishing $267bn, and a blow for those who bought Tesla stock late.

The collapse also hit fund managers that have gone big on Tesla, notably the UK-based Scottish Mortgage Investment Trust and Cathie Wood’s ARK Innovation ETF.

Tesla is the top holding in both funds, making up a hefty 10 per cent of total assets under management. Both funds have fallen by a quarter in the past month.

Matt Weller, global head of market research at GAIN Capital, recently warned that Tesla founder Elon Musk had “flown a bit too close to the sun”, after getting carried away by investing $1.5bn of the company’s money in Bitcoin.

He also predicted Tesla’s sales could struggle as traditional auto manufacturers ramp up electric car production, destroying its first mover advantage.

AJ Bell’s Russ Mould warns that many investors buy tech stocks when earnings forecasts are rising, almost regardless of valuation. “When it works, it really works. But when it goes wrong, elevated valuations leave little or no downside protection.”

A Tesla correction was probably baked in after last year’s astonishing share price surge, and many investors will see this as an opportunity to load up at a reduced price.

Dramatic swings are to be expected when investing in disruptive technology, as Ms Wood at ARK makes clear.

Every week, she sends subscribers a commentary listing “stocks in our strategies that have appreciated or dropped more than 15 per cent in a day” during the week.

Her latest commentary, issued on Friday, showed seven stocks displaying extreme volatility, led by ExOne, a leader in binder jetting 3D printing technology. It jumped 24 per cent, boosted by news that fellow 3D printing specialist Stratasys had beaten fourth-quarter revenues and earnings expectations, seen as good news for the sector.

By contrast, computational drug and material discovery company Schrödinger fell 27 per cent after quarterly and full-year results showed its core software sales and drug development pipeline slowing.

Despite that setback, Ms Wood remains positive, arguing that its “medicinal chemistry platform offers a powerful and unique view into chemical space”.

In her weekly video view, she remains bullish, stating that: “We are on the right side of change, and disruptive innovation is going to deliver exponential growth trajectories for many of our companies, in fact, most of them.”

Ms Wood remains committed to Tesla as she expects global electric car sales to compound at an average annual rate of 82 per cent for the next five years.

She said these are so “enormous that some people find them unbelievable”, and argues that this scepticism, especially among institutional investors, “festers” and creates a great opportunity for ARK.

Only you can decide whether you are a believer or a festering sceptic. If it’s the former, then buckle up.

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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