• 1950s style glamour at Mada'en, Day one of Arab Fashion Week FW21. Courtesy AFW
    1950s style glamour at Mada'en, Day one of Arab Fashion Week FW21. Courtesy AFW
  • Hong Kong collective From Clothing Of turned pinstripe suiting into a folded dress on day one of Arab Fashion Week FW21. Courtesy AFW
    Hong Kong collective From Clothing Of turned pinstripe suiting into a folded dress on day one of Arab Fashion Week FW21. Courtesy AFW
  • Fit for a night at the opera, a look by Mada'en, on day one of Arab Fashion Week, FW21. Courtesy AFW
    Fit for a night at the opera, a look by Mada'en, on day one of Arab Fashion Week, FW21. Courtesy AFW
  • Cocktail dressing by Jordanian brand Mada'en, day one of Arab Fashion Week FW21. Courtesy AFW
    Cocktail dressing by Jordanian brand Mada'en, day one of Arab Fashion Week FW21. Courtesy AFW
  • Beaded details from Mada'en on day one of Arab Fashion Week FW21. Courtesy AFW
    Beaded details from Mada'en on day one of Arab Fashion Week FW21. Courtesy AFW
  • A deconstructed skirt and illustrated sweat shirt by Yeung Chin at day one of Arab Fashion Week. Courtesy AFW
    A deconstructed skirt and illustrated sweat shirt by Yeung Chin at day one of Arab Fashion Week. Courtesy AFW
  • Day one of Arab Fashion Week FW21 saw a punk edge from Hong Kong collective Yeung Chin. Courtesy AFW
    Day one of Arab Fashion Week FW21 saw a punk edge from Hong Kong collective Yeung Chin. Courtesy AFW
  • Evening wear details by Jordanian label Mada'en, at day one of Arab Fashion Week FW21. Courtesy AFW
    Evening wear details by Jordanian label Mada'en, at day one of Arab Fashion Week FW21. Courtesy AFW
  • Reworked suiting by Hong Kong collective From Clothing Of, at day one of Arab Fashion Week FW21. Courtesy AFW
    Reworked suiting by Hong Kong collective From Clothing Of, at day one of Arab Fashion Week FW21. Courtesy AFW

In pictures: day one of the digital Arab Fashion Week FW21 shows – Mada'en a highlight


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The latest season of Arab Fashion Week has kicked off with an all-new digital format.

Instead of taking place in front of an audience, the new format featured three opening designers digitally showcase what was dubbed the autumn / winter 2021 collections, despite the rest of the world unveiling autumn / winter 2020 and, at a push, spring 2021.

Aside from the scheduling oddity, however, the shows were broadcast live over social media, and were created under strict Covid-19 restrictions, in a testament to creativity and determination.

Mada'en showed at day one of Arab Fashion Week, FW21. Courtesy AFW
Mada'en showed at day one of Arab Fashion Week, FW21. Courtesy AFW

Best of all, selected pieces are available to order, straight from the runway.

Opening the event was Hong Kong's non-profit collective From Clothing Of, which presented a strong day collection based around reworked suiting. In denim and lightweight wool, jackets were re-cut into dresses and trenchcoats exploded out with tartan panels.

Next up was another Hong Kong collective, Yeung Chin, which offered something a bit more punk with mohair, an oversized jacket-as-a-cape, and a deconstructed skirt teamed with a fabulous sweatshirt strewn with illustrations from Chinese theatre.

Jordanian label Mada'en revelled in old school glamour for Day 1 of Arab Fashion Week, FW21. Courtesy AFW
Jordanian label Mada'en revelled in old school glamour for Day 1 of Arab Fashion Week, FW21. Courtesy AFW

Closing the evening was the Jordanian label Mada’en, founded by Farah Bseiso, and now based in Dubai. Show notes spoke of a return to the glamour of the 1950s, which came through as grand cocktail evening looks, with exaggerated ruffles that swept around necklines and sprouted from shoulders.

Colours were bold and uplifting, with primrose yellow, cerise pink and a deep inky black that glistened under the lights. Close up, the details were intricate and elaborate, with hand beading snaking over a pleated strapless dress in cinnamon, celebrating the skill of handwork and the sheer, unashamed joy of dressing up.