![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/37ZRGVRYU5S4H76Q6NZJCIJUOI.jpg?smart=true&auth=8aa3cb1ffbcb3c6cce5baddec10b0549f4fadfe0e13820b4acc1f74acd93f7a9&width=400&height=225)
Mona Kattan, Hollywood actress Eva Longoria, Bollywood actress Jacqueline Hernandez and Huda Kattan. Photo: Faux Consultancy
Huda Kattan's brand Huda Beauty is celebrating 10 years since the launch of its first product in Dubai. Photo: Huda Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IYU7I7DLKZC4ZFJIC65VPZQGU4.jpg?smart=true&auth=30b8debc4d47da2fd431c0ff1831e3ad564788c575115b9ebfc17f7e25ce9cff&width=400&height=225)
In 2010, Kattan was working as a makeup artist and was keen to share her love of beauty with a wider audience, so she started her blog HudaBeauty.com. Anna Maria Nielsen / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/7NWWVM53PKH5FTLEJZ7S2EWNBA.jpg?smart=true&auth=158fc14c945d1c453c9b7199283e9ad7e6320b0f7f51a1013779fe8a442ac3d1&width=400&height=225)
In February 2013, Kattan launched her first official Huda Beauty product — a line of false lashes sold at Sephora at The Dubai Mall, which was a huge success. Photo: Huda Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/RK4LV7BCZ2LUXZEOTYBB6P2QPA.jpg?smart=true&auth=54c795796f529f9fdb8181052d9b97e604022e4110f2c4e3102a8a7a21dc641d&width=400&height=225)
In 2016, Huda Beauty launched one of its most popular products, the Lip Contours, a moment after which Kattan said 'everything changed'. Photo: Faux Consultancy
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/74WY5UGY5FOC7HODOYSSLAHBFY.jpg?smart=true&auth=af3e945049c4f7348e7d3d80ba204150ebbe7a832fb3d9220c099239b503a678&width=400&height=225)
In 2017, the Kattan sisters launched HB Investments in order to support entrepreneurs and start-ups from around the world. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/3BALXMK2FF7YQHWUR7GAXHK2PM.jpg?smart=true&auth=e55ccf637a9a9c2f83c446d8065abee0ef13c7682ae41f8aa384f7cd655495c2&width=400&height=225)
Together with sister Mona, Huda Kattan made her first move into the world of fragrance in 2018, launching the brand Kayali. Photo: Faux Consultancy
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Z6PIXYQ5XUCEFHSUS2RCOIWMXQ.jpg?smart=true&auth=174abaecd283351eadf4d0ecd0160efaf7fa86ce77c9e5748f25546c0a5e9a6d&width=400&height=225)
Skincare was the next natural step for Kattan who launched Wishful in 2020. Photo: Huda Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PCILYXAIF7QP56ITR6QRNLGKIQ.jpg?smart=true&auth=bf9fedccfc88a5e480470e2ecdd2395b04e143f743a81480f4629b1029ccacba&width=400&height=225)
Huda and Mona Kattan with Eva Longoria at the Global Gift Gala red carpet in Dubai. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FP3SDWXORBRQTI3VET6T7JXGRI.jpg?smart=true&auth=f379fedf9ca300c99e4431e6ea63343797a438d4f9d20eb1aa79a92304c0afb9&width=400&height=225)
Huda Kattan with husband Christopher Goncalo at the opening of Atlantis The Royal. Getty Images
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/37ZRGVRYU5S4H76Q6NZJCIJUOI.jpg?smart=true&auth=8aa3cb1ffbcb3c6cce5baddec10b0549f4fadfe0e13820b4acc1f74acd93f7a9&width=400&height=225)
Mona Kattan, Hollywood actress Eva Longoria, Bollywood actress Jacqueline Hernandez and Huda Kattan. Photo: Faux Consultancy
Huda Kattan's brand Huda Beauty is celebrating 10 years since the launch of its first product in Dubai. Photo: Huda Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IYU7I7DLKZC4ZFJIC65VPZQGU4.jpg?smart=true&auth=30b8debc4d47da2fd431c0ff1831e3ad564788c575115b9ebfc17f7e25ce9cff&width=400&height=225)
In 2010, Kattan was working as a makeup artist and was keen to share her love of beauty with a wider audience, so she started her blog HudaBeauty.com. Anna Maria Nielsen / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/7NWWVM53PKH5FTLEJZ7S2EWNBA.jpg?smart=true&auth=158fc14c945d1c453c9b7199283e9ad7e6320b0f7f51a1013779fe8a442ac3d1&width=400&height=225)
In February 2013, Kattan launched her first official Huda Beauty product — a line of false lashes sold at Sephora at The Dubai Mall, which was a huge success. Photo: Huda Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/RK4LV7BCZ2LUXZEOTYBB6P2QPA.jpg?smart=true&auth=54c795796f529f9fdb8181052d9b97e604022e4110f2c4e3102a8a7a21dc641d&width=400&height=225)
In 2016, Huda Beauty launched one of its most popular products, the Lip Contours, a moment after which Kattan said 'everything changed'. Photo: Faux Consultancy
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/74WY5UGY5FOC7HODOYSSLAHBFY.jpg?smart=true&auth=af3e945049c4f7348e7d3d80ba204150ebbe7a832fb3d9220c099239b503a678&width=400&height=225)
In 2017, the Kattan sisters launched HB Investments in order to support entrepreneurs and start-ups from around the world. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/3BALXMK2FF7YQHWUR7GAXHK2PM.jpg?smart=true&auth=e55ccf637a9a9c2f83c446d8065abee0ef13c7682ae41f8aa384f7cd655495c2&width=400&height=225)
Together with sister Mona, Huda Kattan made her first move into the world of fragrance in 2018, launching the brand Kayali. Photo: Faux Consultancy
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Z6PIXYQ5XUCEFHSUS2RCOIWMXQ.jpg?smart=true&auth=174abaecd283351eadf4d0ecd0160efaf7fa86ce77c9e5748f25546c0a5e9a6d&width=400&height=225)
Skincare was the next natural step for Kattan who launched Wishful in 2020. Photo: Huda Beauty
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PCILYXAIF7QP56ITR6QRNLGKIQ.jpg?smart=true&auth=bf9fedccfc88a5e480470e2ecdd2395b04e143f743a81480f4629b1029ccacba&width=400&height=225)
Huda and Mona Kattan with Eva Longoria at the Global Gift Gala red carpet in Dubai. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FP3SDWXORBRQTI3VET6T7JXGRI.jpg?smart=true&auth=f379fedf9ca300c99e4431e6ea63343797a438d4f9d20eb1aa79a92304c0afb9&width=400&height=225)
Huda Kattan with husband Christopher Goncalo at the opening of Atlantis The Royal. Getty Images
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/37ZRGVRYU5S4H76Q6NZJCIJUOI.jpg?smart=true&auth=8aa3cb1ffbcb3c6cce5baddec10b0549f4fadfe0e13820b4acc1f74acd93f7a9&width=400&height=225)
Mona Kattan, Hollywood actress Eva Longoria, Bollywood actress Jacqueline Hernandez and Huda Kattan. Photo: Faux Consultancy
Huda Beauty: Ten milestones that define a decade of one of the world's biggest brands
From false lashes to real success, here's how Huda Kattan turned her humble blog into a line of must-have products
![Sophie Prideaux](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2F12f775da-e760-44f0-9421-603001dd6073.png?smart=true&auth=a1d8def615b59cb2319cadb33b6b250426203024737a98b0c7d17cc97cf4da11&width=70&height=70)
Sophie Prideaux
16 February, 2023
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