Chinese electronics major Xiaomi will start deliveries of its first electric vehicle by the end of March, marking its highly-anticipated entry into a market currently experiencing a downturn.
The world's third-biggest manufacturer of smartphones will officially release the SU7 EV on March 28, its founder and chief executive Lei Jun said on Chinese social media site Weibo.
The SU7 was first announced in December, with its images revealed at the CES in Las Vegas in January before it was finally unveiled at the Mobile World Congress in Barcelona last month.
Xiaomi's entry comes amid a stall in the EV market with manufacturers trying to offer more value for money to resurrect the sector.
Last week, US EV maker Rivian Automotive unveiled the new line-up of its most affordable sport utility vehicles, aiming to challenge the dominance of Elon Musk's Tesla Motors.
Xiaomi is also keen to take on the growing number of rivals in the Chinese EV industry, led by BYD, the country's biggest, which overtook Tesla as the world's biggest EV seller in the fourth quarter of 2023.
"The most important thing is real smart technology to meet the public’s real expectations for Xiaomi and new energy vehicles," Mr Lei said in the Weibo post.
The Xiaomi SU7
The SU7 – SU meaning Speed Ultra – is Beijing-based Xiaomi's first foray into the EV market. The company said it spent more than 10 billion yuan ($1.4 billion) in the vehicle's research and development phase.
The company is positioning the EV as a "full-size high-performance eco-technology sedan" and aims to "push the limits of performance, ecosystem and mobile smart space".
The SU7 is manufactured by another Chinese industry major, car maker Baic, which also has its own EU5 EV.
Its batteries are supplied by two other important players – domestic major CATL and BYD.
Key features
Xiaomi promises that the SU7's battery has a range of up 800km – nearly double that of the Baic EU5's 450km and above the 647km of the Tesla Model S, the company's longest-range EV.
It has a maximum speed of 210kph.
The five-seater EV is also equipped with an in-house battery management system that, among others, has the highest functional safety level and an around-the-clock early warning system, Xiaomi said.
Its engine is a self-developed HyperEngine V6, which Xiaomi says will rival traditional V6 powertrains of internal combustion engines.
A traditional V6 powertrain has a power of between 172 and 485 horsepower. Xiaomi says the SU7 has a peak output of 295 HP.
Xiaomi is also developing a higher-end HyperEngine V8, whose output "sets a global record for e-motors". The company said this motor is scheduled to be mass-produced and used in Xiaomi EVs in 2025.
The SU7's autonomous driving capabilities, meanwhile, are centred on Xiaomi's own take on adaptive BEV technology, a road-mapping foundational model and super-resolution occupancy network innovation.
These three technologies will help the SU7 in different scenarios such as high-speed conditions and parking, switching driving trajectories without relying on high-definition maps, and improved obstacle recognition.
How much is the Xiaomi SU7?
Neither Xiaomi nor Mr Lei have announced the price of the SU7.
However, it is expected to be priced between 250,000 yuan (nearly $35,000) and 370,000 yuan, the South China Morning Post reported, quoting data from Shanghai-based financial news outlet Jiemian.
That compares to the made-in-Shanghai Tesla Model 3's price range of 245,900 yuan to 285,900 yuan.
The company has "made full preparations in all aspects" of its price points, Mr Lei said on Weibo.
Xiaomi is also reportedly targeting other overseas markets. But it is unclear which ones are on the radar and when the SU7 will be available in those regions.
Xiaomi, which opened its biggest Middle East store in Dubai last year, has yet to respond to The National's request for comment on the SU7's availability in the Emirates and the wider Middle East.
Tributes from the UAE's personal finance community
• Sebastien Aguilar, who heads SimplyFI.org, a non-profit community where people learn to invest Bogleheads’ style
“It is thanks to Jack Bogle’s work that this community exists and thanks to his work that many investors now get the full benefits of long term, buy and hold stock market investing.
Compared to the industry, investing using the common sense approach of a Boglehead saves a lot in costs and guarantees higher returns than the average actively managed fund over the long term.
From a personal perspective, learning how to invest using Bogle’s approach was a turning point in my life. I quickly realised there was no point chasing returns and paying expensive advisers or platforms. Once money is taken care off, you can work on what truly matters, such as family, relationships or other projects. I owe Jack Bogle for that.”
• Sam Instone, director of financial advisory firm AES International
"Thought to have saved investors over a trillion dollars, Jack Bogle’s ideas truly changed the way the world invests. Shaped by his own personal experiences, his philosophy and basic rules for investors challenged the status quo of a self-interested global industry and eventually prevailed. Loathed by many big companies and commission-driven salespeople, he has transformed the way well-informed investors and professional advisers make decisions."
• Demos Kyprianou, a board member of SimplyFI.org
"Jack Bogle for me was a rebel, a revolutionary who changed the industry and gave the little guy like me, a chance. He was also a mentor who inspired me to take the leap and take control of my own finances."
• Steve Cronin, founder of DeadSimpleSaving.com
"Obsessed with reducing fees, Jack Bogle structured Vanguard to be owned by its clients – that way the priority would be fee minimisation for clients rather than profit maximisation for the company.
His real gift to us has been the ability to invest in the stock market (buy and hold for the long term) rather than be forced to speculate (try to make profits in the shorter term) or even worse have others speculate on our behalf.
Bogle has given countless investors the ability to get on with their life while growing their wealth in the background as fast as possible. The Financial Independence movement would barely exist without this."
• Zach Holz, who blogs about financial independence at The Happiest Teacher
"Jack Bogle was one of the greatest forces for wealth democratisation the world has ever seen. He allowed people a way to be free from the parasitical "financial advisers" whose only real concern are the fat fees they get from selling you over-complicated "products" that have caused millions of people all around the world real harm.”
• Tuan Phan, a board member of SimplyFI.org
"In an industry that’s synonymous with greed, Jack Bogle was a lone wolf, swimming against the tide. When others were incentivised to enrich themselves, he stood by the ‘fiduciary’ standard – something that is badly needed in the financial industry of the UAE."
Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
Killing of Qassem Suleimani
Racecard
6pm: Al Maktoum Challenge Round 2 Group 1 (PA) $55,000 (Dirt) 1,900m
6.35pm: Oud Metha Stakes Rated Conditions (TB) $60,000 (D) 1,200m
7.10pm: Jumeirah Classic Listed (TB) $150,000 (Turf) 1,600m
7.45pm: Firebreak Stakes Group 3 (TB) $150,000 (D) 1,600m
8.20pm: Al Maktoum Challenge Round 2 Group 2 (TB) $350,000 (D) 1,900m
8.55pm: Al Bastakiya Trial Conditions (TB) $60,000 (D) 1,900m
9.30pm: Balanchine Group 2 (TB) $180,000 (T) 1,800m
Classification of skills
A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation.
A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.
The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000.
Western Region Asia Cup T20 Qualifier
Sun Feb 23 – Thu Feb 27, Al Amerat, Oman
The two finalists advance to the Asia qualifier in Malaysia in August
Group A
Bahrain, Maldives, Oman, Qatar
Group B
UAE, Iran, Kuwait, Saudi Arabia
MATCH INFO
Real Madrid 3 (Kroos 4', Ramos 30', Marcelo 37')
Eibar 1 (Bigas 60')
Silent Hill f
Publisher: Konami
Platforms: PlayStation 5, Xbox Series X/S, PC
Rating: 4.5/5
The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E4.0-litre%20twin-turbo%20V8%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E640hp%20at%206%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E850Nm%20from%202%2C300-4%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E8-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E11.9L%2F100km%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EDh749%2C800%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3Enow%3C%2Fp%3E%0A
It's up to you to go green
Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.
“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”
When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.
He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.
“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.
One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.
The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.
Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.
But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”
