Luxury cars are a frequent sight in Saudi Arabia, which has one of the largest numbers of hyper-rich. AFP
Luxury cars are a frequent sight in Saudi Arabia, which has one of the largest numbers of hyper-rich. AFP

Saudi hyper-rich leave rest in the dust



Last year, the comedy pop song Saudis in Audis by Remy Munasifi was a YouTube sensation. But the reality is Bentleys and Lamborghinis are more likely to be spotted in the driveways of households in the kingdom.

A new study reveals that for its population, Saudi Arabia has the highest proportion of "hyper-rich" households in the world - those worth more than US$100 million (Dh36.7m) - with the UAE, Qatar and Kuwait also figuring in the top 10.

Dubai's financial services industry is reaping rewards from wealthy investors from Saudi Arabia, which now accounts for the greatest number of hyper-rich households outside the US and Germany, according to the study.

The survey, from the Boston Consulting Group, also showed Qatar, Kuwait and the UAE were among the top 10 countries worldwide on the number of millionaires per capita.

"Dubai sustains its position as most prominent offshore centre in the Arab world, with Saudi Arabia, Turkey, Iran, Kuwait and Russia emerging as the most important origins of offshore wealth," the survey said.

In the Middle East and Africa, "assets under management rose by 8.6 per cent to hit $4.5 trillion in 2010 and [are expected] to reach $6.7tn by 2015", it said.

One in every 20 UAE households has more than $1m in assets, compared with one in every 11 households in Qatar.

But these Gulf states are dwarfed in wealth by Saudi Arabia.

The kingdom emerged as the leading country in the world for ultra-high-net-worth households, defined as those with a net worth of more than $100m, with 18 such families for every 100,000. Switzerland came second, with 10 such households for every 100,000.

The US has the largest total number, 2,692, followed by Germany and Saudi Arabia.

"Given the demographics and overall wealth of these petroleum-rich countries we would expect a higher proportion of [ultra-high-net-worth] households than in other parts of the world," said Dr Sven-Olaf Vathje, a partner and the managing director at BCG Middle East.

"Growth in assets under management also reflects the strong fundamentals of the region, driven by continuing strong petroleum prices," he said.

Surging oil prices have trickled through to the economies of GCC countries recently, boosting wealth creation and job growth. Brent crude futures have increased 54.67 per cent to $114.93 in the past 12 months, although they have retreated from highs of $126.74 in April.

Wealth grew fastest in the Asia-Pacific region, at 17.1 per cent, although Japan's wealth has fallen since last year.

The total assets of the Middle East and Africa held offshore stands at $1.4tn, with the majority held in the UK, the Channel Islands, Dublin and Switzerland.

"The risk appetite of regional investors remains low, especially when compared to levels seen before the downturn," Dr Vathje said. "The asset allocation of GCC high net-worth individuals remains overweight in cash and capital-protected products."

The UAE has attempted to capitalise on the growing need for asset management, with Abu Dhabi's Vision 2030 calling for the development of the emirate's financial services sector.

But lenders in the Emirates have rushed to establish private banks and convince Middle East investors their asset management needs are better served locally.

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Engine: 2.0-litre turbocharged four-cylinder

Power: 252hp @ 5,500rpm

Torque: 353Nm @ 2,500rpm

Transmission: Nine-speed automatic

Fuel consumption, combined: 7.4L  / 100km

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Founders: Abdulaziz Al Loughani and Mohamed Al Arifi
Sector: E-commerce
Total funding: About $200 million
Investors: Aljazira Capital, Rainwater Partners, STV and Impact46
Number of employees: 1,200

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Favourite travel destination: Maldives and south of France

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Company: Verity

Date started: May 2021

Founders: Kamal Al-Samarrai, Dina Shoman and Omar Al Sharif

Based: Dubai

Sector: FinTech

Size: four team members

Stage: Intially bootstrapped but recently closed its first pre-seed round of $800,000

Investors: Wamda, VentureSouq, Beyond Capital and regional angel investors

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Transmission: seven-speed automatic

Power: 400hp

Torque: 560Nm

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Name: PlanRadar
Started: 2013
Co-founders: Ibrahim Imam, Sander van de Rijdt, Constantin Köck, Clemens Hammerl, Domagoj Dolinsek
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Sector: Construction and real estate
Current number of staff: 400+
Investment stage: Series B
Investors: Headline, Berliner Volksbank Ventures, aws Gründerfonds, Cavalry Ventures, Proptech1, Russmedia, GR Capital

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Based: Kuwait/Saudi
Industry: Tech Logistics
Funding: $14 million
Investors: Soor Capital, eWTP Arabia Capital, Aujan Enterprises, Nox Management, Cedar Mundi Ventures
Number of employees: 166

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Founder: Ivan Kroshnyi
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Industry: Electric vehicles
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Date started: August 2021

Founder: Nour Sabri

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Sector: E-commerce / Marketplace

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Funding stage: Seed investment

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Common to all models unless otherwise stated

Engine: 4-cylinder 2-litre T-GDi

0-100kph: 5.3 seconds (Elantra); 5.5 seconds (Kona); 6.1 seconds (Veloster)

Power: 276hp

Torque: 392Nm

Transmission: 6-Speed Manual/ 8-Speed Dual Clutch FWD

Price: TBC

ULTRA PROCESSED FOODS

- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns 

- margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars;

- energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces

- infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes,

- many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts.

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Cast: Priyanka Chopra Jonas, Farhan Akhtar, Zaira Wasim, Rohit Saraf

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