On New Year’s resolutions: Let staff win when company achieves goal



It’s that time of year again when gyms across the globe are enrolling members so fast it looks like a gold rush. Most New Year’s resolutions tend to be aimed at losing weight, quitting smoking or being more financially controlled, and while it is surely a good thing to set goals for ourselves, we all know that come February the number of people at the gyms is back to its normal level.

In fact only 46 per cent of people who set New Year’s resolutions keep at them for six months and only 22 per cent for the whole year. So let’s call a spade a spade – when it comes to setting goals and achieving them, as a race we humans are pretty bad at it.

At the start of this year I was determined not to fall into that category, so I attempted to crack the code of achieving goals. Before making my New Year's resolutions, I did a little research to find a formula for success and discovered some interesting concepts from Napoleon Hill in his book Think and Grow Rich and from Tim Ferris in the Four Hour Work Week. I adapted their tips to formulate my own method that allows me to say that by the end of this year I had actually achieved my New Year's resolutions.

My first principle is to work at only one goal at a time. While there may be many things we all want to achieve, focus is crucial to delivering high performance. So achieve one, tick it off the list, then move on to the next.

The second principle is that your goal or New Year’s resolution should have a date and a measurable way of achieving it. If losing weight is what you want, give yourself a deadline and a weight to achieve.

Now your goals are set, write them in bold on a large piece of paper and put on your mirror or fridge door. You also need to turn the pressure up so make your resolutions public to your friends. If you can be bold enough to post it on social media, even better. By doing this you will be constantly reminded by your friends, and even your not-such-good-friends if you are wavering from the straight and narrow.

The risk of falling flat on your face means that you have more to live up to as now you are performing on stage. But if you want to take this a step further and really turn up the heat then how about making a one-way financial bet with your friends, say a small sum of money you will pay them if you do not achieve your set goal. Twisting the dagger in your own back will keep you on your toes.

The above principles are simple tools to help achieve personal goals, but can we apply the same to business? If you look at successful large businesses, they are masters in setting visions and corporate objectives which narrow right down to each employee’s job tasks. But for some reason many entrepreneurs dismiss setting a clearly stated vision with measurable goals that are integrated and aligned with employee objectives and incentives.

I have been guilty of this too in the primary phases of new ventures and always focused on immediate tasks and making revenue as soon as possible. Entrepreneurs often take an adaptive, opportunistic approach rather than a predetermined goal and set strategy, as one needs to be responsive to the market to capitalise on the most lucrative opportunity. I do not oppose this flexible approach and in fact believe it is a key to success, however, this flexibility can still exist under a broad corporate vision.

No matter how broad the vision in the early stages of your business, it provides vital direction. As the Scottish philosopher Thomas Carlyle said, “A man without a goal is like a ship without a rudder”.

Set your direction and make it a goal that inspires and motivates your staff and make the financial bet with them, except this time turn it around so that they win when the company achieves its goal. Using the simple principles I applied to my 2015 resolutions, this year set and achieve your New Year business resolution and make 2016 a success.

Paris Norriss is an entrepreneur and partner in Coba Education, which provides educators to schools and institutes.

business@thenational.ae

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KEY DATES IN AMAZON'S HISTORY

July 5, 1994: Jeff Bezos founds Cadabra Inc, which would later be renamed to Amazon.com, because his lawyer misheard the name as 'cadaver'. In its earliest days, the bookstore operated out of a rented garage in Bellevue, Washington

July 16, 1995: Amazon formally opens as an online bookseller. Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought becomes the first item sold on Amazon

1997: Amazon goes public at $18 a share, which has grown about 1,000 per cent at present. Its highest closing price was $197.85 on June 27, 2024

1998: Amazon acquires IMDb, its first major acquisition. It also starts selling CDs and DVDs

2000: Amazon Marketplace opens, allowing people to sell items on the website

2002: Amazon forms what would become Amazon Web Services, opening the Amazon.com platform to all developers. The cloud unit would follow in 2006

2003: Amazon turns in an annual profit of $75 million, the first time it ended a year in the black

2005: Amazon Prime is introduced, its first-ever subscription service that offered US customers free two-day shipping for $79 a year

2006: Amazon Unbox is unveiled, the company's video service that would later morph into Amazon Instant Video and, ultimately, Amazon Video

2007: Amazon's first hardware product, the Kindle e-reader, is introduced; the Fire TV and Fire Phone would come in 2014. Grocery service Amazon Fresh is also started

2009: Amazon introduces Amazon Basics, its in-house label for a variety of products

2010: The foundations for Amazon Studios were laid. Its first original streaming content debuted in 2013

2011: The Amazon Appstore for Google's Android is launched. It is still unavailable on Apple's iOS

2014: The Amazon Echo is launched, a speaker that acts as a personal digital assistant powered by Alexa

2017: Amazon acquires Whole Foods for $13.7 billion, its biggest acquisition

2018: Amazon's market cap briefly crosses the $1 trillion mark, making it, at the time, only the third company to achieve that milestone

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