AL AIN, ABU DHABI, UNITED ARAB EMIRATES - June 24, 2020: Strata Manufacturing PJSC employees, at Al Ain International airport. ( Abdullah Al Junaibi for the Ministry of Presidential Affairs ) ---
AL AIN, ABU DHABI, UNITED ARAB EMIRATES - June 24, 2020: Strata Manufacturing PJSC employees, at Al Ain International airport. ( Abdullah Al Junaibi for the Ministry of Presidential Affairs ) ---
AL AIN, ABU DHABI, UNITED ARAB EMIRATES - June 24, 2020: Strata Manufacturing PJSC employees, at Al Ain International airport. ( Abdullah Al Junaibi for the Ministry of Presidential Affairs ) ---
AL AIN, ABU DHABI, UNITED ARAB EMIRATES - June 24, 2020: Strata Manufacturing PJSC employees, at Al Ain International airport. ( Abdullah Al Junaibi for the Ministry of Presidential Affairs ) ---

Mubadala's aerospace unit seeks opportunities in health technology


Deena Kamel
  • English
  • Arabic

Strata, Mubadala Investment Company’s aerospace manufacturing unit, is looking to diversify into the health technology sector, as the Covid-19 pandemic fuels demand for medical equipment.

The company is holding talks with potential partners on seven to eight projects to produce personal protective equipment and medical consumables, chief executive Ismail Abdulla told The National.

It seeks to bring more high-tech manufacturing capabilities to the UAE and a decision on new health technology investment could be reached within three to six months, he said.

“The pandemic is an opportunity only. We are looking at projects for the long term,” Mr Abdulla said.

“We don’t want to do short-term business to address the pandemic. We want to make sure we have the right capabilities in the country [and] we are consulting with entities in the UAE to ensure we bring in what is required by the country and to do it competitively.

“The pandemic is not the main driver. If the pandemic [subsides], will we shut down? No, we are looking at long-term opportunities.”

Strata is the region’s biggest producer of advanced composite aircraft parts and one of the anchors of Abu Dhabi’s economic diversification efforts.

Set up by Mubadala in Al Ain a decade ago to position the UAE in the global aerospace supply chain, the company has billion-dollar contracts with Boeing, Airbus, Italy’s Leonardo and Switzerland’s Pilatus Aircraft.

However, the pandemic has devastated the global aviation industry, forced airlines to ground planes and sent ripples through the global supply chain as travel demand declined. As a result, Mr Abdulla said Strata registered a 40 per cent decline in its order book for aircraft parts.

To generate new revenue streams, the manufacturer is looking to expand into new sectors beyond the aerospace sector. It expects to start production of PPE as demand for medical equipment increases due to the spread of the virus.

“We are pivoting into a new area and believe we can generate some exciting opportunities to bridge that 40 per cent reduction in demand,” Mr Abdulla said.

Strata began producing N95 masks in partnership with Honeywell in May and secured enough orders within the country to keep it busy until year-end.

“We are ramping up N95 production for local needs and exports,” he said. “Once local demand is satisfied, we will go international. We will depend on the local market for 10 to 20 per cent of our orders.”

Strata’s pivot to health technology is “in line with the government directive and push to bring some of these capabilities to the UAE”, he said.

“We are knocking on all doors to explore these opportunities.”

Honeywell will have the “lion’s share” of Strata’s health technology projects, Mr Abdulla said, declining to name other potential partners as discussions are still ongoing.

Strata took several other measures to protect its business amid the health crisis.

Mr Abdulla said the aerospace company is in talks with local banks to restructure its debt. However, he declined to discuss the size or tenor of loans as talks are still ongoing.

It also set up a cash-preservation task force to ensure it holds enough resources to navigate the difficult period. This includes delaying capital expenditure on non-essential projects and reducing its operational expenses by renegotiating contracts such as maintenance or logistics.

“It is not about starving the business, it is about aligning expectations,” he said. “Now that the industry is growing at a different pace, we need to revisit capex.”

Strata did not cut any jobs since the outbreak began and has no plans to do so as part of its cash-preservation push, Mr Abdulla said.

Instead, it equipped staff with the skills required to manufacture PPE, with support from Honeywell.

More than half of Strata’s workforce are Emiratis, of which 86 per cent are women. It currently operates below 30 per cent of capacity during each shift to maintain social distancing.

Mr Abdulla noted that plane manufacturers are reviewing business with their global suppliers due to the pandemic but said he is bullish about air travel demand.

He expects air travel demand to recover within three to five years to pre-coronavirus levels but said that will depend on how quickly the world comes up with a vaccine.

“The industry has strong fundamentals over the long term,” he said.

For now, Strata is seeking a “balanced portfolio” between its aerospace and health tech pursuits, Mr Abdulla said.

“We need to be agile,” he said. “Diversification is very important.”

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Dubai Bling season three

Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed 

Rating: 1/5

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VEZEETA PROFILE

Date started: 2012

Founder: Amir Barsoum

Based: Dubai, UAE

Sector: HealthTech / MedTech

Size: 300 employees

Funding: $22.6 million (as of September 2018)

Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

If you go

 

  • The nearest international airport to the start of the Chuysky Trakt is in Novosibirsk. Emirates (www.emirates.com) offer codeshare flights with S7 Airlines (www.s7.ru) via Moscow for US$5,300 (Dh19,467) return including taxes. Cheaper flights are available on Flydubai and Air Astana or Aeroflot combination, flying via Astana in Kazakhstan or Moscow. Economy class tickets are available for US$650 (Dh2,400).
  • The Double Tree by Hilton in Novosibirsk ( 7 383 2230100,) has double rooms from US$60 (Dh220). You can rent cabins at camp grounds or rooms in guesthouses in the towns for around US$25 (Dh90).
  • The transport Minibuses run along the Chuysky Trakt but if you want to stop for sightseeing, hire a taxi from Gorno-Altaisk for about US$100 (Dh360) a day. Take a Russian phrasebook or download a translation app. Tour companies such as  Altair-Tour ( 7 383 2125115 ) offer hiking and adventure packages.

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