UAE insurers experience surge in home contents applications

Brokers expect the rise in demand after the Zen Tower blaze to be short-lived due to similar trends in the past

DUBAI, UNITED ARAB EMIRATES 13 MAY 2018 -A residence giving food to the a civil defence officer during the aftermath of the fire in Zen Tower in Marina, Dubai. Leslie Pableo for The National
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UAE insurers have registered a rise in applications for home and contents insurance following the Zen Tower fire in Dubai Marina - however the surge is expected to be short-lived.

John Waldron, head of private clients at Nexus Insurance Brokers said the company was “busier than usual” with home insurance enquiries since the fire broke out on Sunday morning.

“This is a pattern we have observed after similar incidents in the past,” said Mr Waldron.  “When a fire happens, you do see that immediate response, and there is a brief surge in new business enquiries. After the fire in the Torch Tower last year, we saw a massive spike in enquiries coming into the market for maybe a three- to four-week period, but then the interest essentially reverts to typical volumes.”

Penetration rates of home insurance in the UAE are low by international standards, hovering around the 10 per cent mark for several years despite a spate of high-profile fires in Dubai that have seen some residents lose the entire contents of their homes. According to a study published last month by the price comparison website,, only 11 per cent of UAE consumers are subscribed to a policy. This is far lower than developed markets, such as the UK, which global insurer Zurich says has a penetration rate of 75 per cent.

A 2016 study carried out by yallacompare found it would cost at least Dh28,000 to refurnish an average one-bedroom apartment in the UAE – a predicament some residents of the Zen tower fire may be facing.

“A simple contents policy with some cover for your personal effects can cost as little as Dh250 annually,” said Mr Waldron. “At a cost of less than a dirham a day for cover, it represents terrific value for peace of mind in the possibility of the worst-case scenario arising.”


Read more:

Dubai Zen Tower fire: Tenants left angry and in limbo after huge blaze

Only 11% of UAE residents have home contents insurance, survey says

Home contents insurance in the UAE – all you need to know

Majority of UAE residents still not interested in home contents cover following Torch Tower blaze


While skyscraper fires typically trigger an increase in policy sales, experts say this rarely translates into long-term buying of protective cover.

Bana Shomali, co-founder of the online marketplace ServiceMarket, told The National last month it experienced a 200 per cent increase in home insurance enquiries following the 2016 Sulafa Tower fire in Dubai Marina.

In the aftermath of the first Torch Tower fire in Dubai Marina in 2015, RSA Insurance experienced a 400 per cent increase in enquiries and a 90 per cent rise in policy purchases. But the insurer stressed at the time that it is often only in the immediate aftermath of an event of this nature that residents are inclined to purchase policies.

Jonathan Rawling, the chief financial officer of yallcompare, said there are three types of insurance involved in an apartment. While a landlord needs buildings insurance to protect the structure of an apartment as well as its fixtures and fittings, the owners of the actual building, or the management association looking after it, should insure the building itself. The tenant is responsible for the contents of the home.

Mr Waldron said residents ignore the other benefits to having a home insurance policy beyond the standard protection it offers against fire, flood, accidental damage and theft of their own contents.

“A vital cover which is embedded in home policies is for alternative accommodation, which covers the insured against the cost of finding somewhere to stay if their own home is rendered uninhabitable due to an incident,” he said.

“If there is a fire, it is not the landlord’s responsibility to provide alternative accommodation to their tenant while repairs are ongoing."