![Dubai. U.A.E., June 30, 2018. Luke Morris, runs Wild Wood, an ethical wooden sunglasses company.
Victor Besa / The National
Reporter: David Dunn
Section: Business](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/USNKCGYEDRSPQ2MDMIAB47SF54.jpg?smart=true&auth=b20d976caa9e8685d1994d07ddf4b39623653c215cd776c671880738f88eb41a&width=400&height=225)
Luke Morris set up Wild Wood - an eco-friendly accessories brand specialising in sunglasses and watches - in Dubai. Victor Besa / The National
Luke Morris set up Wild Wood - an eco-friendly accessories brand specialising in sunglasses and watches - in Dubai. Victor Besa / The National
Money & Me: 'I don’t care about the car I drive or the labels I wear'
Entrepreneur Luke Morris says he prefers to save and set financial goals than splash his cash