![FILE - In this April 27, 2018 file photo, a woman reacts to a Peppa Pig mascot during the Global Mobile Internet Conference (GMIC) in Beijing, China. Hasbro is going whole hog on Peppa Pig. The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd, a British entertainment company that produces "Peppa Pig," "PJ Masks" and other animated shows for preschoolers. (AP Photo/Ng Han Guan. File)](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/V4W5OPU3BYG6IMNLLEAO5JTYUE.jpg?smart=true&auth=7517a19fd0260c1c448160f793012f2c4485bc3e13a71e2b44f5af8a53dcd092&width=400&height=225)
Peppa Pig is a global success, with big viewership in China. Photo: AP
Peppa Pig is a global success, with big viewership in China. Photo: AP
Hasbro to pay $4bn for Peppa Pig show studio
The deal for Entertainment One marks a major expansion of the toymaker’s media efforts