Nintendo shares surge after record debut of 'Splatoon 3' video game on Switch

The new title surpassed the sales of 'Animal Crossing: New Horizons'

A scene from 'Splatoon', part of a strong stable of video games Nintendo has lined up for the holiday period. AP
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Nintendo’s family-friendly online shooter game Splatoon 3 became the biggest Switch debut to date with 3.45 million units sold in Japan over its opening weekend.

Shares in the console maker surged as much as 6 per cent in Tokyo after the announcement, their biggest intraday jump since December 2020.

The long-awaited release topped initial domestic sales of any Switch title, surpassing Animal Crossing: New Horizons’ 1.88 million units. Animal Crossing provided a major boost to Nintendo’s software sales during the pandemic and helped sustain hardware demand for the now five-year-old platform.

“Sales volumes of new Nintendo titles are running ahead of our forecasts on almost every occasion,” Citi analysts Junko Yamamura and Sachiho Uzaki wrote.

“As things stand, any negative impact on games demand from a North American recession has been limited.”

The debut also set a new high for any game launch in Japan, according to industry analyst Daniel Ahmad of Niko Partners.

Splatoon 3 is part of a strong stable of games Nintendo has lined up for the holiday period, as it seeks to extend the life of the Switch beyond the typical window for a single console generation.

The company is also betting on its Pokémon franchise to keep up momentum alongside Splatoon.

Nintendo reported declining sales last month and hardware remains a pain point. Prolonged component shortages and this year’s elevated materials costs have put pressure on its outlook, though the company has stuck to its forecast of selling 21 million units of the hand-held-hybrid Switch console, down from 23 million in the previous year.

Citi’s analysts wrote that “we are on the threshold of a supply recovery for Switch hardware” from October onwards.

Updated: September 13, 2022, 7:04 AM
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