Tokyo // Visitors and passers-by at Kyocera Corporation’s plant in the city of Okaya, in Japan’s Nagano Prefecture, marvel at the luscious greenery enshrouding the building.
But they would be mistaken in assuming it is merely a decorative addition. In fact, the plants are “green curtains” used to cover a building’s walls and windows, providing shade for the rooms inside and lowering their internal temperature.
A green curtain is created by training climbing plants such as gourd or morning glory to cover a building facade. The curtain’s ability to block out the direct rays of the strong summer sun allows for energy use reductions in air conditioner units and, thus, overall cuts in CO2 emissions.
Sekisui House, an Osaka company focusing on design and construction of buildings and landscape, civil engineering and urban development, has made green curtains one of its core business activities.
Offering service to clients in the high-end “lifestyles of health and sustainability” sector, a demographic defining a particular market segment related to sustainable living and “green” ecological initiatives, Sekisui House puts up living curtains of gourd, morning glory, vine-spinach, ivy or climbing fig on office buildings. Customers can also opt for garden medium shrubs, depending on the structure of the curtain to be made.
Several companies specialise in green curtain maintenance, although many of Sekisui House’s clients undertake their own maintenance, says the company’s public relations chief, Masayoshi Kusunoki.
Heat reduction differs depending on the location and scale of the building, and the type of plants used for green curtains, Mr Kusunoki says. “Although this is an average figure, if the building is in the central area of Japan, where heat from the sun is severe in summertime, 80 per cent of [incoming] solar heat can be reduced,” he says.
Sekisui House cannot give a precise figure for investment in its technology, as it is the result of both research and experiments undertaken at its facilities, as well as development done when implementing work orders for clients, Mr Kusunoki says. “We use know-how gained by R&D, such as artificial soils, materials for rooting on walls, irrigation equipment, plant maintenance, et cetera,” he says.
Other smaller companies also manufacture green curtains. Many firms, although, do so on their own buildings as a corporate social responsibility activity. Such is the case with Kyocera, a multinational electronics and advanced ceramics manufacturer.
Based in Kyoto, Japan’s former capital, Kyocera started growing green curtains at its Okaya plant in 2007 in cooperation with the city government and a non-governmental organisation, with the goal of further reducing the factory’s environmental impact. To date, green curtains have been expanded to a total of 27 company sites throughout the country.
Kyocera also encourages its employees, as well as local residents, to participate in the initiative in their own homes by providing seedlings produced by the green curtains. The company mostly uses gourd and morning glory for its coverings, although some feature passion fruit, navy bean, sponge cucumber and mini Japanese squash.
Kyocera employees also enjoy a byproduct – dishes made with vegetables harvested from the green curtains at company cafeterias or at home.
Employees from the company’s environmental and general affairs divisions plant the curtains and take charge of their maintenance. Aside from fertilizers, maintenance costs are almost nil, says the Kyocera spokeswoman, Natsuki Doi. “However, this is done in [Japan’s very hot] summertime and effort must be devoted to watering,” she says.
The use of green curtains allows an average 2°C reduction at Kyocera’s facilities, which correspondingly reduces air conditioning expenses, although the company says it cannot calculate the resulting monetary savings. “We consider green curtains as an energy-saving activity rather than a money-saving one,” Ms Doi says. Still, using less energy obviously costs less money.
That up to 30 per cent of power can be saved using green curtains is mainly down to two reasons. The first is that green curtains prevent the Sun’s rays from coming into the building. The second is that the plants’ transpirational effect of evaporation keeps green curtains themselves fairly cool, which prevents an increase in the temperature of the building surface, says Takao Tamura, an associate professor in the department of civil and environmental engineering at Tokushima University’s Graduate School of Science and Technology.
Hirotaka Suzuki, a professor at Josai International University’s Faculty of Social and Environmental Studies, who specialises in urban and building greening, says that according to the results of experiments he has conducted during the hottest summer period, by installing a green curtain, it was possible to reduce room temperatures by 3 to 4°C.
Temperatures remained stable at about 28°C at night as well, Mr Suzuki says. “In short, we were able to alleviate rapid room temperature changes,” he says.
Individual constructions such as detached houses, multi-family houses, high-rise apartment blocks, office buildings and monuments are also adopting green curtains, and demand will increase in the future, Mr Kusunoki says.
“However, we believe the highest business growth potential would be in the low and middle-class multi-dwelling houses of about three or four storeys,” he says.
To further improve green curtain business prospects, two things need to be considered, says Mr Tamura. One is improving plant breeds and encouraging businesses to sell those plants’ seeds and seedlings. The other is the planning, manufacturing and sale of goods that make it easy to train and maintain green curtains.
As of now, people still think green curtains cannot be made and maintained easily, and the task ahead is to make the job look easier and more achievable, Mr Tamura says.
“To that end, I think it is necessary to develop tools that make it easy to make green curtains, and to produce plants that can be bred easily and provide a great effect.”
It seems there is a growing opportunity for the commercial development and uptake of such ecological solutions.
business@thenational.ae
Follow The National's Business section on Twitter
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Countries offering golden visas
UK
Innovator Founder Visa is aimed at those who can demonstrate relevant experience in business and sufficient investment funds to set up and scale up a new business in the UK. It offers permanent residence after three years.
Germany
Investing or establishing a business in Germany offers you a residence permit, which eventually leads to citizenship. The investment must meet an economic need and you have to have lived in Germany for five years to become a citizen.
Italy
The scheme is designed for foreign investors committed to making a significant contribution to the economy. Requires a minimum investment of €250,000 which can rise to €2 million.
Switzerland
Residence Programme offers residence to applicants and their families through economic contributions. The applicant must agree to pay an annual lump sum in tax.
Canada
Start-Up Visa Programme allows foreign entrepreneurs the opportunity to create a business in Canada and apply for permanent residence.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
The specs
Engine: 2.0-litre 4-cylinder turbo
Power: 240hp at 5,500rpm
Torque: 390Nm at 3,000rpm
Transmission: eight-speed auto
Price: from Dh122,745
On sale: now
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
More from Neighbourhood Watch:
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
The specs
Engine: 2.0-litre 4-cylturbo
Transmission: seven-speed DSG automatic
Power: 242bhp
Torque: 370Nm
Price: Dh136,814
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
The Settlers
Director: Louis Theroux
Starring: Daniella Weiss, Ari Abramowitz
Rating: 5/5