Ecommerce players in the Middle East are borrowing a page from the playbook of online giants in the West and Asia with events such as White and Yellow Fridays.
Amazon-owned Souq.com’s White Friday, running from November 20-24, allows customers across the Arabian Gulf and Egypt to avail discounts of up to 70 per cent. Noon – the Middle East’s homegrown digital marketplace – has unveiled its first Yellow Friday from November 20-24. Billionaire business Mohamed Alabbar got the ball rolling in 2017 by unveiling the $1 billion e-commerce venture in partnership with the Public Investment Fund, the Saudi Arabian sovereign wealth fund.
"With the customer at the centre of everything we do, White Friday deals, for example, are customised for each country, bringing customers the products and brands that they are most looking forward to, at great prices," Ronaldo Mouchawar, co-founder and chief executive of Souq.com, told The National. Over the past year, Souq.com has been able to bring more than one million products from Amazon for customers in the UAE and Saudi Arabia.
Revenue from e-commerce in the Middle East and Africa is projected to reach $18.6 billion in 2018, according to Statista. Sales are slated to grow 8.1 per cent a year to reach $27.4bn by 2023.
“This year is our biggest ever (White Friday sale) with 2 million deals – four times the number of deals we had in 2017,” said Mr Mouchawar.
Souq.com is offering its customers access to more than four thousand selected Black Friday deals from the Amazon Global Store, which are ready to be shipped to the residents of the Mena region. In 2017, it had seven times more new customers during the White Friday compared to any average day. The number of units sold were twice compared to the previous year’s White Friday sale.
Souq.com's customers can also avail attractive discounts on Cyber Monday (November 26) that follows the Thanksgiving holiday in the US.
_________
Read more:
IMF head says central banks should consider issuing digital currency
Why traditional businesses should invest in online startups
_________
The Middle East e-commerce market is increasingly competitive as the number of players rises. The regional market is set to grow by 16.4 per cent over the next three and a half years in terms of e-commerce sales, according to a report by Fitch Solutions.
"We see a huge surge in sales of electronics and home appliances during Black Friday and the momentum will continue to Cyber Monday," Ulugbek Yuldashev, founder and chief executive of Awok.com, told The National.
"We see tremendous surge in our sales and this year we are expecting it to increase by almost 100 per cent."
This year, Awok.com has come up with a unique concept called Black November, where it is providing discounts of up to 90 per cent throughout the month.
“Offers for a limited period under internationally-known shopping festivals are gaining momentum in the UAE as shoppers wait for discounts and exclusive deals from the e-commerce companies,” said Mr Yuldashev.
There are several reasons why Middle East consumers prefer to shop online, according to the consultancy firm PwC.
Respondents to one of PwC's surveys indicated they were shopping online mainly because of lower prices (40 per cent regionally vs 36 per cent globally) and product selection (31 per cent regionally vs 21 per cent globally). PwC surveyed over 1,000 online shoppers in 2017 across the UAE, Egypt and Saudi Arabia about their shopping behaviours and expectations.
"Regional e-commerce companies are adapting to international trends to meet the demands of local customers," Greg Sewastianowicz, chief marketing officer of Namshi, an online destination for fashion and lifestyle, told The National. Emaar Malls, a unit of Emaar Properties, owns the majority of Namshi.
“Moreover, with growing competition, companies are left with no choice but to participate in key e-commerce moments. Shoppers in the Middle East are very price conscious, so they are definitely happy to spend much more during promotion periods.”
Deep internet penetration is one of the top facilitators in e-commerce growth in the region. It is 64.5 per cent in the Middle East against the global average of 54.5 per cent, according to Internet World Stats findings.
COMPANY PROFILE
Name: Haltia.ai
Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends
COMPANY PROFILE
Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)
Kill
Director: Nikhil Nagesh Bhat
Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal
Rating: 4.5/5
The five pillars of Islam
The Word for Woman is Wilderness
Abi Andrews, Serpent’s Tail
Nepotism is the name of the game
Salman Khan’s father, Salim Khan, is one of Bollywood’s most legendary screenwriters. Through his partnership with co-writer Javed Akhtar, Salim is credited with having paved the path for the Indian film industry’s blockbuster format in the 1970s. Something his son now rules the roost of. More importantly, the Salim-Javed duo also created the persona of the “angry young man” for Bollywood megastar Amitabh Bachchan in the 1970s, reflecting the angst of the average Indian. In choosing to be the ordinary man’s “hero” as opposed to a thespian in new Bollywood, Salman Khan remains tightly linked to his father’s oeuvre. Thanks dad.
ROUTE TO TITLE
Round 1: Beat Leolia Jeanjean 6-1, 6-2
Round 2: Beat Naomi Osaka 7-6, 1-6, 7-5
Round 3: Beat Marie Bouzkova 6-4, 6-2
Round 4: Beat Anastasia Potapova 6-0, 6-0
Quarter-final: Beat Marketa Vondrousova 6-0, 6-2
Semi-final: Beat Coco Gauff 6-2, 6-4
Final: Beat Jasmine Paolini 6-2, 6-2
Hili 2: Unesco World Heritage site
The site is part of the Hili archaeological park in Al Ain. Excavations there have proved the existence of the earliest known agricultural communities in modern-day UAE. Some date to the Bronze Age but Hili 2 is an Iron Age site. The Iron Age witnessed the development of the falaj, a network of channels that funnelled water from natural springs in the area. Wells allowed settlements to be established, but falaj meant they could grow and thrive. Unesco, the UN's cultural body, awarded Al Ain's sites - including Hili 2 - world heritage status in 2011. Now the most recent dig at the site has revealed even more about the skilled people that lived and worked there.
The Greatest Royal Rumble card as it stands
The Greatest Royal Rumble card as it stands
50-man Royal Rumble - names entered so far include Braun Strowman, Daniel Bryan, Kurt Angle, Big Show, Kane, Chris Jericho, The New Day and Elias
Universal Championship Brock Lesnar (champion) v Roman Reigns in a steel cage match
WWE World Heavyweight ChampionshipAJ Styles (champion) v Shinsuke Nakamura
Intercontinental Championship Seth Rollins (champion) v The Miz v Finn Balor v Samoa Joe
United States Championship Jeff Hardy (champion) v Jinder Mahal
SmackDown Tag Team Championship The Bludgeon Brothers (champions) v The Usos
Raw Tag Team Championship (currently vacant) Cesaro and Sheamus v Matt Hardy and Bray Wyatt
Casket match The Undertaker v Chris Jericho
Singles match John Cena v Triple H
Cruiserweight Championship Cedric Alexander v tba
UAE currency: the story behind the money in your pockets
'Nightmare Alley'
Director:Guillermo del Toro
Stars:Bradley Cooper, Cate Blanchett, Rooney Mara
Rating: 3/5
Zayed Sustainability Prize
How to avoid getting scammed
- Never click on links provided via app or SMS, even if they seem to come from authorised senders at first glance
- Always double-check the authenticity of websites
- Enable Two-Factor Authentication (2FA) for all your working and personal services
- Only use official links published by the respective entity
- Double-check the web addresses to reduce exposure to fake sites created with domain names containing spelling errors
More on animal trafficking
DEADPOOL & WOLVERINE
Starring: Ryan Reynolds, Hugh Jackman, Emma Corrin
Director: Shawn Levy
Rating: 3/5
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
THE SPECS
Engine: 4.4-litre V8
Transmission: Automatic
Power: 530bhp
Torque: 750Nm
Price: Dh535,000
On sale: Now