Global big banks to lose up to 15% of revenue from trading stocks in Europe, Coalition says

The loss is due to overhauling of industry rules, research firm says

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The world’s biggest banks may lose as much as 15 per cent of their revenue from trading stocks in Europe as a result of new rules overhauling the industry that take effect next month, according to research firm Coalition Development.

Total revenue from corporate and investment banking across Europe, the Middle East and Africa may slide 2.6 per cent as a result of the revised Markets in Financial Instruments Directive, or MiFID II, including the slump in cash equities, the research shows. Fixed-income trading and banking, which account for the vast majority of revenue, will fall 4.2 per cent and 1.7 per cent respectively under the rules, Coalition said.

Many companies are unprepared for the impact of MiFID, even as the sweeping overhaul of financial rules threatens to upend business models and add to legal and regulatory costs, analysts have said. The regulations could compound the challenges faced by executives at lenders including Deutsche Bank, Credit Suisse Group and Barclays, who are already struggling to boost revenues in an era of negative interest rates and low volatility.


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“Cash equity revenue will decline across the board. Research will be hardest hit as the buy side will cut how much they pay the industry,” said Eric Li, research director at Coalition. At the same time, the shift to alternative venues will increase banks’ costs, he said. “We will see very painful conversations with banks trying to recover some of these costs via higher fees from their clients.”

The decline may take place over two years, according to the Coalition report. The overall impact on the new rules on banks is limited, Coalition said, because cash equities represents just a small part of most companies’ revenue.

MiFID will force buy-side firms to pay for research separately, rather than receiving it as part of a bundle of services in return for paying trading commissions, in an effort to ensure fund companies act in their clients’ best interests and aren’t swayed by inducements. The change could reduce incentives for investment companies to trade and prompt them to shop around for the best prices.

The stakes are highest for cash equities because research and trading services have historically been more closely intertwined than in fixed income. European institutions paid about US$2.9 billion in cash equity commissions for the 12 months through June, according to Greenwich Associates. Of that amount, 46 percent was used to pay for equity research and advisory services. Banks including JPMorgan Chase & Co have been slashing fees on research to grab a bigger piece of a shrinking pie.

Cash equities, the trading of common stock on public exchanges, has generated about $6.9bn of revenue for the world’s biggest banks so far this year, Coalition data show. Many banks already struggle to turn a profit from the cash equities business, Andrea Orcel, head of investment banking at UBS Group, said at an event in London earlier this year. MiFID will make that task harder and is likely to create “concentration” in the market, he said.

“If you think about cash equities, people say the top five clearly break even and everyone else doesn’t,” said Ms Orcel. “I actually think it’s inside the top five, the top five doesn’t break even. Now you look at this environment. You’ve just moved the bar up.”