Jaden Smith, left, and Willow Smith during the DSS press conference at Burj Khalifa in Dubai. Pawan Singh / The National
Jaden Smith, left, and Willow Smith during the DSS press conference at Burj Khalifa in Dubai. Pawan Singh / The National

Jaden and Willow Smith on their famous parents, new clothing line, and being inspired by Dubai



The 112th floor of Dubai’s Burj Khalifa was a fitting place to encounter Jaden and Willow Smith – two teenagers whose ambitions are sky high.

The party planner seemed to share this thinking. To mark the celebrity siblings’s arrival, the bright new event space was fitted out with hanging plastic clouds and helium balloons. A DJ dropped loud hip-hop beats. It felt more like waiting for a concert than an interview.

The offspring of Hollywood superstars Will and Jada Pinkett Smith, Jaden, 17, and Willow, 14, emerge, fewer than 10 minutes late – that’s early in celeb-speak – wide-eyed and welcoming, ready to meet the media.

“Wow, this is crazy,” exclaims Jaden, looking down at the view. “I’m blessed to be here – everything is amazing, amazing.”

Dubai’s road network “looks like the arteries of a human body”, declares Willow.

Before they’re allowed to plump down on the cloud-shaped sofa – a special purchase? – the PR team demand the siblings host an organised selfie session with the assembled journalists. Because, “in Dubai we like to do selfies,” declares the MC. She’s right – only a few cynics hold back.

Five minutes later they sit, and suddenly without a word Jaden begins spontaneously beat-boxing. Willow begins to wail over the top. Media types clap confusedly, as best they can while holding microphones and notepads.

Before our exclusive one-on-one, the Smiths take questions – banal, irreverent, edgy, probing – all answered alike, with the same guileless exuberance.

"Anything we want to do, we do it," says Jaden. So far "anything" includes Hollywood movies, such as Jaden's starring role in 2010 The Karate Kid remake, and hit records; Willow's debut single Whip My Hair was streamed 100 million times – she was 9 at the time. On the wishlist is a movie shot in the UAE.

“All the movies I’ve seen shot in Dubai always look so cool,” exclaims Jaden, “so I definitely want to accomplish that.”

The siblings don’t rub off each other as much as compete for attention, excitedly interrupting to be heard, unselfconsciously self-indulgent in their frequently oblique flow.

“Even if we weren’t famous, we’d still be as weird and crazy as we are now,” says Willow.

It's hard to believe. Both got their first break acting alongside their father – Jaden in 2006's The Pursuit of Happyness, at the age of 8, and Willow a year later in I Am Legend, at the age of 6. Jaden also starred alongside Daddy in 2013's After Earth.

“I forget my parents are famous every single day,” claims Jaden.

Willow finishes his thought: “It’s really just like our own light shines through.”

Something which does shine through is the 27-month age gap – Jaden is the more capable media operator. Asked about resuming his relationship with Kylie Jenner he offers a polite but firm “absolutely no comment”.

Willow is the more spiritual of the two. She’s confident they will avoid all the burnt-out, Bieber-esque clichés associated with child stars, because “there’s a certain level of awareness that comes with certain people”.

Meditation is a key influence. “Yoga really grounds me to the Earth, which helps me have more spiritual experiences to sing in my songs,” she says.

“If I don’t make music my emotions will literally explode, in all sorts of ways, and this is my way of channelling them.”

As well as acting and music, the pair design clothes. Jaden appears wearing a torn white T-shirt with “Dubai” written in Arabic – one of three ­limited-edition designs the siblings created specially for their visit, which were on sale while they were here, with the proceeds going to charity.

“We’re totally inspired by Dubai,” he says. “I just had to make this shirt to show how much I love being here and everything that goes on here.”

The pair’s clothing line MSFTsrep is also confusingly the name of the music/fashion/technology umbrella they founded.

The brand’s mission statement? To “raise the consciousness,” says Willow. “And change the world as soon as possible,” adds Jaden.

“We’re going to drop a whole MSFTsrep album and when we do, we’ll definitely come back to Dubai to perform it,” declares Jaden. Met with appreciative applause, he riffs on the theme, adding: “Every album we release we’re going to come back and perform and chill, and release clothes and stuff.”

As well as “releasing products to change the world”, both siblings hold a tremendous weight over their peers thanks to social media. Every tweet Willow addresses to her 3.7 million followers is “the most true thing that I’ve ever experienced”,

Nothing so personal from Jaden. His 5.7 million followers are left deliberately confounded by incomprehensible headline-grabbing platitudes he admits to stealing uncredited from “ancient books”, that “people think are the craziest thing they’ve heard, because they don’t read books”.

Following a few more similar bombshells, after 25 minutes the MC interrupts to announce time is up. Suddenly everybody in the room starts to clap – that doesn’t normally happen at press conferences.

rgarratt@thenational.ae

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England squad

Goalkeepers: Jordan Pickford, Nick Pope, Aaron Ramsdale 

Defenders: Trent Alexander-Arnold, Conor Coady, Marc Guehi, Reece James, Harry Maguire, Tyrone Mings, Luke Shaw, John Stones, Ben White

Midfielders: Jude Bellingham, Conor Gallagher, Mason Mount, Jordan Henderson, Declan Rice, James Ward-Prowse

Forwards: Tammy Abraham, Phil Foden, Jack Grealish, Harry Kane, Bukayo Saka, Emile Smith Rowe, Raheem Sterling

Business Insights
  • As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses. 
  • SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income. 
  • Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
The specs

AT4 Ultimate, as tested

Engine: 6.2-litre V8

Power: 420hp

Torque: 623Nm

Transmission: 10-speed automatic

Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

On sale: Now

If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.
MATCH INFO

Barcelona 4 (Messi 23' pen, 45 1', 48', Busquets 85')

Celta Vigo 1 (Olaza 42')

The biog

Age: 59

From: Giza Governorate, Egypt

Family: A daughter, two sons and wife

Favourite tree: Ghaf

Runner up favourite tree: Frankincense 

Favourite place on Sir Bani Yas Island: “I love all of Sir Bani Yas. Every spot of Sir Bani Yas, I love it.”

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Company Profile 

Founder: Omar Onsi

Launched: 2018

Employees: 35

Financing stage: Seed round ($12 million)

Investors: B&Y, Phoenician Funds, M1 Group, Shorooq Partners

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How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Key products and UAE prices

iPhone XS
With a 5.8-inch screen, it will be an advance version of the iPhone X. It will be dual sim and comes with better battery life, a faster processor and better camera. A new gold colour will be available.
Price: Dh4,229

iPhone XS Max
It is expected to be a grander version of the iPhone X with a 6.5-inch screen; an inch bigger than the screen of the iPhone 8 Plus.
Price: Dh4,649

iPhone XR
A low-cost version of the iPhone X with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Price: Dh3,179

Apple Watch Series 4
More comprehensive health device with edge-to-edge displays that are more than 30 per cent bigger than displays on current models.