Before the LVL treatment. Courtesy Ann Marie McQueen
Before the LVL treatment. Courtesy Ann Marie McQueen

For those fed up with the usual eyelash routine: Lift, volume, lengthen

Gone a little crazy with the semi-permanent fake eyelashes? Tired of constantly curling your straight lashes, or looking in the mirror only to spot mascara melting off on your face?

Then LVL, which stands for “lift, volume and lengthen”, is the treatment for you – a great alternative for darker, longer, curled eyelashes, all without using an eyelash curler, a mascara wand or expensive and damaging semi-permanent fakes.

Joanne Jeldi, a co-owner of Salon Ink Dubai, tried LVL after losing a good portion of her natural lashes to the drag of extended semi-permanent fakes usage. She was once so addicted, she says, that when a technician told her she needed to stop using them because there was nothing for them to adhere to, she cried: “Stick them to the skin!”

“LVL is designed to enhance your natural lashes by giving the illusion of length, volume and lift, and the tinting darkened my natural lashes to create a more striking look,” says Jeldi.

I met Noreen Shahreyar, Salon Ink Dubai’s eyelash specialist and one of the few people in the UAE trained in the technique, when I first tried this treatment and fell in love with it several years ago. After affixing plastic shields to the underside of the eye to get the bottom lashes out of the way, she puts silicon pads on the eyelids so the eyelashes have something to adhere to while she is working on them.

First, she puts on a lifting balm for 10-12 minutes; a volumising fix follows for eight to 10 minutes, followed by the tinting (I go for darkest black) process, which lasts for seven to eight minutes. The final touch is a conditioning serum and a promise not to wash the eyes for 24 hours.

I rarely go without this treatment now. Unlike costly and time-consuming semi-permanent fakes, LVL is relatively quick and cost-effective. For just an hour of your time and Dh300, you can put your eyelash curler and mascara away for up to six weeks.

• The LVL treatment costs Dh300, with results lasting up to six weeks. Available at Salon Ink Dubai, 04 385 4402,; The Beauty Spot Abu Dhabi, 02 656 1149,

The pillars of the Dubai Metaverse Strategy

Encourage innovation in the metaverse field and boost economic contribution

Develop outstanding talents through education and training

Develop applications and the way they are used in Dubai's government institutions

Adopt, expand and promote secure platforms globally

Develop the infrastructure and regulations

Company profile

Name: Envi Lodges
Started: September 2021
Co-founders: Noelle Homsy and Chris Nader
Based: UAE
Sector: Hospitality
Number of employees: 12 to 15
Stage of investment: Series A

ETFs explained

Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.

ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.

There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.

Tightening the screw on rogue recruiters

The UAE overhauled the procedure to recruit housemaids and domestic workers with a law in 2017 to protect low-income labour from being exploited.

 Only recruitment companies authorised by the government are permitted as part of Tadbeer, a network of labour ministry-regulated centres.

A contract must be drawn up for domestic workers, the wages and job offer clearly stating the nature of work.

The contract stating the wages, work entailed and accommodation must be sent to the employee in their home country before they depart for the UAE.

The contract will be signed by the employer and employee when the domestic worker arrives in the UAE.

Only recruitment agencies registered with the ministry can undertake recruitment and employment applications for domestic workers.

Penalties for illegal recruitment in the UAE include fines of up to Dh100,000 and imprisonment

But agents not authorised by the government sidestep the law by illegally getting women into the country on visit visas.

The specs

Engine: 1.8-litre 4-cyl turbo
Power: 190hp at 5,200rpm
Torque: 320Nm from 1,800-5,000rpm
Transmission: Seven-speed dual-clutch auto
Fuel consumption: 6.7L/100km
Price: From Dh111,195
On sale: Now


Director: Laxman Utekar

Producer: Maddock Films, Jio Cinema

Cast: Kartik Aaryan, Kriti Sanon​​​​​​​, Pankaj Tripathi, Vinay Pathak, Aparshakti Khurana

Rating: 3/5

Sly Cooper and the Thievius Raccoonus

Developer: Sucker Punch Productions
Publisher: Sony Computer Entertainment
Console: PlayStation 2 to 5
Rating: 5/5

Company Profile

Name: Ovasave
Started: November 2022
Founders: Majd Abu Zant and Torkia Mahloul
Based: Abu Dhabi
Sector: Healthtech
Number of staff: Three employees
Investment stage: Pre-seed
Investment: $400,000

Uefa Nations League: How it Works

The Uefa Nations League, introduced last year, has reached its final stage, to be played over five days in northern Portugal. The format of its closing tournament is compact, spread over two semi-finals, with the first, Portugal versus Switzerland in Porto on Wednesday evening, and the second, England against the Netherlands, in Guimaraes, on Thursday.

The winners of each semi will then meet at Porto’s Dragao stadium on Sunday, with the losing semi-finalists contesting a third-place play-off in Guimaraes earlier that day.

Qualifying for the final stage was via League A of the inaugural Nations League, in which the top 12 European countries according to Uefa's co-efficient seeding system were divided into four groups, the teams playing each other twice between September and November. Portugal, who finished above Italy and Poland, successfully bid to host the finals.


Director: Lee Isaac Chung

Starring: Glenn Powell, Daisy Edgar-Jones, Anthony Ramos

Rating: 2.5/5

Without Remorse

Directed by: Stefano Sollima

Starring: Michael B Jordan