There’s a story that’s been told in Saudi Arabia for years. Long ago, the tale goes, a young tobacco merchant travelling through the desert alone was ambushed by a band of thieves. Robbed of his camel, his food and any means of protecting himself, he set off alone, struggling to survive. And when things seemed as if they couldn’t get any more desperate, he realised he was being pursued by a wolf.
That is the legend that inspired Within Sand, the first Saudi film shot entirely in Neom, directed by young Saudi filmmaker Moe Alatawi. Although it has its debut in cinemas on February 15 after its UAE premiere at Al Ain Film Festival this week, the wide release is a long time coming. The film was an award winner at the Red Sea International Film Festival in 2022, receiving the jury prize in Jeddah in the same year box-office hits such as Saudi’s Sattar and Kuwait’s How I Got There were first screened.
The story follows the myth closely – the 23-year-old Snam has decided to leave his associates and head out on a faster route, only to find two men rifling through the packs on his camel when he returns from a hunt.
It is in this scene that the film begins to find some propulsive tension. The film's earliest sequences do a lot to build the world, but lack real dramatic heft, with at-times stilted cuts back and forth during long-winded dialogue that make one a bit anxious to actually get on with an ostensible thriller – though the sumptuous cinematography does a lot to keep the eye engaged.
From here, it becomes a familiar, Jack London-esque tale of survival. Snam tries to find food, digs for water, rubs sticks together to start a fire. Then the film’s most compelling character shows up, the wolf, and the two soon form a bond that brings out a different side in both man and beast.
“Nelson, the wolf from Horkai Centre in Hungary, became an integral part of our cast by the third day of filming,” Alatawi says. “We all felt his absence when we filmed his final scene.”
Watching the film, it’s hard not to feel the same way. The wolf steals every scene he’s in, and with the backdrop of the sand and pillars of rock, this may be the most beautiful film yet produced in the kingdom.
Alatawi’s film stars a host of up-and-comers – Adwa Fahd (Netflix’s From the Ashes), Muhand Alsaleh, Fatima Alsharif and Obaid Alwadaani – all led by newcomer Ra’ed Alshammari, who plays Snam. The cast is more than capable, although no performance is a particular star-maker.
The real stand-outs of Within Sand are the film’s landscapes, and the kingdom’s heritage. Filmed in Tabuk, in Neom, on the north-west coast, it’s hard to even conceive of a budget for the film, because every shot carries with it pure majesty, elevating the proceedings in a way that American filmmakers of the Western genre once found in Monument Valley as they shot horse-bound films starring John Wayne and Randolph Scott.
WITHIN%20SAND
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You can tell this is a filmmaker who cares about details, harbouring a clear fascination with physical things. In one scene, Snam finds the abandoned camp of his compatriots and picks up an old camera, wondering aloud what it is. Both Snam and the camera linger on the object, passing a palpable sense of awe to the viewer, as well as a sense of time and place.
That’s not to say that Alatawi does not prove himself to be a capable visual stylist, because it’s not just the landscape that draws the eye. The costuming and art direction are particular highlights, with thobes and abayas that look like something Saudi designer Abdulrahman Abed might put on the red carpet through his brand Qormuz, and hand-crafted bright blue pieces adorning the camels, bringing some much-needed colour back to the big screen in a way drab modern filmmakers always seem to forget.
This is most effective as a love letter to Saudis from another age, with a focus on the music, people and traditions. Even in slow moments, such as the long opening before Snam finds himself stranded, there are wonderful elements.
The men survey the sand dunes, for example, to get a sense of the way the winds blow. It’s here that you can tell this is not a film made by an outsider who lacks curiosity or understanding.
Rather, it becomes very clear that this is a film made by a man eager to give his culture a greater platform, making a film with a crew that was 60 per cent Saudi, with two female Saudi producers, who worked closely with the Bani Attiya tribe of the area to capture the Bedouin heritage as well as its wisdom.
This is based on just one true story of the desert, surely one of thousands still to be told. With films like this to start us off, I can’t wait to see many more.
Diriyah%20project%20at%20a%20glance
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SPECS
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BIGGEST CYBER SECURITY INCIDENTS IN RECENT TIMES
SolarWinds supply chain attack: Came to light in December 2020 but had taken root for several months, compromising major tech companies, governments and its entities
Microsoft Exchange server exploitation: March 2021; attackers used a vulnerability to steal emails
Kaseya attack: July 2021; ransomware hit perpetrated REvil, resulting in severe downtime for more than 1,000 companies
Log4j breach: December 2021; attackers exploited the Java-written code to inflitrate businesses and governments
Killing of Qassem Suleimani
Killing of Qassem Suleimani
Quick%20facts
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UAE currency: the story behind the money in your pockets
The%20specs%20
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UAE currency: the story behind the money in your pockets
The candidates
Dr Ayham Ammora, scientist and business executive
Ali Azeem, business leader
Tony Booth, professor of education
Lord Browne, former BP chief executive
Dr Mohamed El-Erian, economist
Professor Wyn Evans, astrophysicist
Dr Mark Mann, scientist
Gina MIller, anti-Brexit campaigner
Lord Smith, former Cabinet minister
Sandi Toksvig, broadcaster
Company%20profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Yabi%20by%20Souqalmal%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EMay%202022%2C%20launched%20June%202023%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EAmbareen%20Musa%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInitial%20investment%3A%20u%3C%2Fstrong%3Endisclosed%20but%20soon%20to%20be%20announced%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ENumber%20of%20staff%3A%20%3C%2Fstrong%3E12%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3Eseed%C2%A0%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EShuaa%20Capital%3C%2Fp%3E%0A
BAD%20BOYS%3A%20RIDE%20OR%20DIE
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UAE currency: the story behind the money in your pockets
First Person
Richard Flanagan
Chatto & Windus
2025 Fifa Club World Cup groups
Group A: Palmeiras, Porto, Al Ahly, Inter Miami.
Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.
Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.
Group D: Flamengo, ES Tunis, Chelsea, (Leon banned).
Group E: River Plate, Urawa, Monterrey, Inter Milan.
Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.
Group G: Manchester City, Wydad, Al Ain, Juventus.
Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.
Tips to stay safe during hot weather
- Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
- Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
- Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
- Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
- Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
- Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
- Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%3C%2Fstrong%3E%20Sideup%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202019%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Waleed%20Rashed%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Cairo%2C%20Egypt%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20technology%2C%20e-commerce%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%241.2%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Launch%20Africa%20VC%2C%20500%20Global%2C%20Riyadh%20Angels%2C%20Alex%20Angels%2C%20Al%20Tuwaijri%20Fund%20and%20Saudi%20angel%20investor%20Faisal%20Al%20Abdulsalam%3C%2Fp%3E%0A
What can you do?
Document everything immediately; including dates, times, locations and witnesses
Seek professional advice from a legal expert
You can report an incident to HR or an immediate supervisor
You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline
In criminal cases, you can contact the police for additional support
Fund-raising tips for start-ups
Develop an innovative business concept
Have the ability to differentiate yourself from competitors
Put in place a business continuity plan after Covid-19
Prepare for the worst-case scenario (further lockdowns, long wait for a vaccine, etc.)
Have enough cash to stay afloat for the next 12 to 18 months
Be creative and innovative to reduce expenses
Be prepared to use Covid-19 as an opportunity for your business
* Tips from Jassim Al Marzooqi and Walid Hanna
Jurassic%20Park
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ESteven%20Spielberg%3Cbr%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Sam%20Neill%2C%20Jeff%20Goldblum%20and%20Richard%20Attenborough%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%205%2F5%3C%2Fp%3E%0A
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Tax authority targets shisha levy evasion
The Federal Tax Authority will track shisha imports with electronic markers to protect customers and ensure levies have been paid.
Khalid Ali Al Bustani, director of the tax authority, on Sunday said the move is to "prevent tax evasion and support the authority’s tax collection efforts".
The scheme’s first phase, which came into effect on 1st January, 2019, covers all types of imported and domestically produced and distributed cigarettes. As of May 1, importing any type of cigarettes without the digital marks will be prohibited.
He said the latest phase will see imported and locally produced shisha tobacco tracked by the final quarter of this year.
"The FTA also maintains ongoing communication with concerned companies, to help them adapt their systems to meet our requirements and coordinate between all parties involved," he said.
As with cigarettes, shisha was hit with a 100 per cent tax in October 2017, though manufacturers and cafes absorbed some of the costs to prevent prices doubling.
Five ways to get fit like Craig David (we tried for seven but ran out of time)
Start the week as you mean to go on. So get your training on strong on a Monday.
Train hard, but don’t take it all so seriously that it gets to the point where you’re not having fun and enjoying your friends and your family and going out for nice meals and doing that stuff.
Think about what you’re training or eating a certain way for — don’t, for example, get a six-pack to impress somebody else or lose weight to conform to society’s norms. It’s all nonsense.
Get your priorities right.
And last but not least, you should always, always chill on Sundays.
The five pillars of Islam
Best Foreign Language Film nominees
Capernaum (Lebanon)
Cold War (Poland)
Never Look Away (Germany)
Roma (Mexico)
Shoplifters (Japan)
Killing of Qassem Suleimani
Tuesday's fixtures
Kyrgyzstan v Qatar, 5.45pm
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
TOUCH RULES
Touch is derived from rugby league. Teams consist of up to 14 players with a maximum of six on the field at any time.
Teams can make as many substitutions as they want during the 40 minute matches.
Similar to rugby league, the attacking team has six attempts - or touches - before possession changes over.
A touch is any contact between the player with the ball and a defender, and must be with minimum force.
After a touch the player performs a “roll-ball” - similar to the play-the-ball in league - stepping over or rolling the ball between the feet.
At the roll-ball, the defenders have to retreat a minimum of five metres.
A touchdown is scored when an attacking player places the ball on or over the score-line.
WITHIN%20SAND
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