It’s not technically a saying, but it’s true that for every sense of humour, there’s a comic ready to deliver the laughs. Slapstick, parody, sarcasm, sending up, surrealism, stereotyping and silent comedy are only a few of the genres a trawl through social media will yield, all waiting to provide the belly laughs.
It didn't take the pandemic, which shuttered global comedy clubs for more than a year, to prove that the traditional routes to comedic fame, such as toiling away as a stand-up for years, aren’t necessary any more. Simply put, if you’ve got a phone, an internet connection and a funny idea, you can start creating comedy.
Australian comic Celeste Barber, a celebrated stalwart when it comes to online comedy, has proved the internet is the place to be for no-holds-barred laughs that pluck at the thread between celebrity and reality. Another recent breakout star, Sarah Cooper, found fame by lip-syncing along with speeches by Donald Trump, parlaying her internet success into a comedy show called How to Be Successful Without Hurting Men's Feelings, based on her 2018 book of the same name.
From cliched movie characters to song ideas crafted from Facebook arguments about broccoli, here are seven comedians you should be following on social media:
Johnny Berchtold, @johnnyberchtold
To fans of Netflix’s The Wilds, he’s Quinn, Nora’s quiet, sensitive friend from college, but to his 148,000-plus followers on Twitter, he’s the horror film aficionadowith a penchant for putting his own stamp on movie cliches.
Posting regular videos to his feed, Berchtold serves up slices of classic Hollywood, putting his own edgy, slightly manic spin on things, with videos such as: “The scene after the rich girl introduces the loner boy to her friends”, “The protagonist’s best friend at the beginning of a horror movie”, “The edgy version of the hacker character that the hot girls go to for help”, and “Protagonist in teen drama that is new to town and succumbs to peer pressure which kicks off the plot.”
Next up, the comic, 27, will be spotted in Netflix’s Dog Gone opposite Rob Lowe. But for his thoughts on fame, check out his short: “Me pretending to do a publicity interview for a movie I was in that doesn’t actually exist.”
Celeste Barber, @celestebarber
If you haven’t yet come across Barber’s celebrity-skewering comedy on Instagram, where have you been? The A-list have been flocking to the Australian comedian’s account since she began parodying the photoshoots, social media posts and videos the stars themselves post. And in Barber's comments section is where you'll find the likes of Gwyneth Paltrow and Reese Witherspoon laughing at themselves.
“My intention first and foremost was to make people laugh,” Barber told Stylist of her Instagram account, which has more than 8.5 million followers. “The people that I parody are really good sports and it has been fun to get to know them. Some celebrities even send me pictures and say, ‘Can you do this?’ which is cool.”
Khaby Lame, @khaby.lame
With 121 million (and counting) followers on TikTok, the Senegal-born Italy resident has gained a legion of fans thanks to his deadpan delivery and comic timing. Serving up insights into modern life, the digital star’s fame has been stratospheric, and he does it all without saying a word.
"I came up with the idea because I was seeing these videos circulating, and I liked the idea of bringing some simplicity to it," Lame, 21, told CNN. "The type of gesture came by chance, but the silence didn't. I thought of a way to reach as many people as possible. And the best way was not to speak.”
After losing his job as a factory worker, Lame took to the social media platform to silently mock the “life hacks” the site had become famous for, quickly proving you don't have to put a bin liner on your head to sort out your rubbish.
Blaire Erskine, @blaireerskine
If you like your news less hard-hitting and more in the style of The Onion, Blaire Erskine is the online comic for you. Having honed her skills as a staff writer on Jimmy Kimmel Live!, Erskine’s Instagram and Twitter feeds are packed with videos of her many alter egos, including a collection of increasingly fragile and misguided women, such as scarily clueless newsreader and corporate spokeswoman.
A cursory glance and it would be easy to think Erskine’s parodies are real, but a deep dive and careful attention paid to what she's actually saying reveals the genius behind her characters “Local woman running for governor”, “Spokesperson for Meta” and “Woman stranded at MAGA rally in Omaha”.
Harry Trevaldwyn, @harrytrevaldwyn
The self-professed “national treasure” has carved out a niche on Twitter by developing characters that are perfectly, awkwardly British, mirroring an apparent lack of sociability from his own teenage years. “At university, I would quote SNL instead of developing a personality of my own,” he told The Guardian.
Having starred opposite Timothee Chalamet in Netflix’s The King, Trevaldwyn creates very British scenarios on his feed, such as that awkwardness when you’re trying to get a free sample in a shop, a “chill board game” that is anything but, and the “person who comes to brunch and makes it all about themselves”.
Also enjoyable is the smugly upper-middle-class, kombucha-quaffing, humble-bragging parent you’d avoid like the plague at the school gates. Except when it’s Trevaldwyn, you want to stick around and watch.
Lubalin, @Lubalin
Fiercely protective of his real name, which remains a secret, what we do know about TikToker Lubalin is that he lives in Montreal and writes parody songs with accompanying videos, all based on real internet drama. The comedian trawls sites such as Reddit, Yahoo Answers and Facebook Marketplace to find questions and comments to use, which he then creates professionally produced songs around.
Modern inconveniences he’s tackled through his songwriting include, “Why are there never enough buns in a pack when I’m trying to buy hot dogs?”, “How to get a long text back” and “She stole my broccoli.”
“Someone the other day said they’d lost someone to Covid and that they were going through the darkest time of their life – and that my video was the light in their day,” he told the LA Times. “I was like, ‘Oh, my god, this matters.’ Even if I’m just that guy, that’s fine.”
Flora Anderson, @Flora_Anderson
The British comedian gained traction during the pandemic thanks to her “Feminist Bond Girl” Twitter post, in which she takes 007 scriptwriters to task: “Oh hello, you’re James Bond are you? I’m an astronaut. My name is FTSE 100.”
Citing fellow surrealist Bo Burnham as an influence, Anderson told Tatler: "Once a friend had a spare ticket to Bo Burnham's first show Words Words Words and the whole experience of randomly discovering this person who was so hilarious and thoughtful just blew me away.”
The Londoner certainly shares a love for the absurd with the man behind the internet’s favourite Jeff Bezos song, and some of her standouts include “Ex ballerina at cyber”, “Interview with the horse after the Olympics Equestrian Dressage” and “Space Hipster” who eye-rollingly announces: “How am I breathing? Erm, I went to art school.”
Results
5pm: Reem Island – Conditions (PA) Dh80,000 (Turf) 1,600m; Winner: Farasah, Antonio Fresu (jockey), Musabah Al Muhairi
5.30pm: Sir Baniyas Island – Maiden (PA) Dh80,000 (T) 1,400m; Winner: SSR Ghazwan, Antonio Fresu, Ibrahim Al Hadhrami
6pm: Wathba Stallions Cup – Handicap (PA) Dh70,000 (T) 1,400m; Winner: Astral Del Sol, Sean Kirrane, Ibrahim Al Hadhrami
6.30pm: Al Maryah Island – Maiden (PA) Dh80,000 (T) 2,200m; Winner: Toumadher, Dane O’Neill, Jaber Bittar
7pm: Yas Island – Handicap (PA) Dh80,000 (T) 2,200m; Winner: AF Mukhrej, Tadhg O’Shea, Ernst Oertel
7.30pm: Saadiyat Island – Handicap (TB) Dh80,000 (T) 2,400m; Winner: Celestial Spheres, Gary Sanchez, Ismail Mohammed
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
WORLD RECORD FEES FOR GOALKEEPERS
1) Kepa Arrizabalaga, Athletic Bilbao to Chelsea (£72m)
2) Alisson, Roma to Liverpool (£67m)
3) Ederson, Benfica to Manchester City (£35m)
4) Gianluigi Buffon, Parma to Juventus (£33m)
5) Angelo Peruzzi, Inter Milan to Lazio (£15.7m
Zayed Sustainability Prize
UAE currency: the story behind the money in your pockets
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Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Profile
Company: Justmop.com
Date started: December 2015
Founders: Kerem Kuyucu and Cagatay Ozcan
Sector: Technology and home services
Based: Jumeirah Lake Towers, Dubai
Size: 55 employees and 100,000 cleaning requests a month
Funding: The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups.