Leena Almaeena founded Saudi Arabia’s first private female basketball club in 2003, but it is only in recent years that women's participation in sport has risen rapidly in the kingdom.
The former member of the Shoura Council consultative assembly is on a mission to empower Saudi women through sports as attitudes shift and dedicated female facilities for football, volleyball, basketball, judo, karate, taekwondo, golf, and other sports open up across the country.
The launch of the country’s first female football league last month was a turning point in Saudi sport, inspiring more young women to consider careers in the field.
Prior to Saudi Vision 2030, which established a new blueprint for the economic development of the country when it was introduced in 2016, the government did not allow licensed female gyms or sports clubs. “There were no women attending stadiums or games, and only a few elite private schools offered sports for girls,” Ms Almaeena said.
“But after the announcement of the 2030 Vision, attitudes towards women’s athletics changed; the Saudi government made a new economic development plan to improve infrastructure, encourage community sports and support elite competitors,” she said.
In the past decade, Norah Almarri became the first taekwondo athlete to represent Saudi Arabia, in the 2018 Asian Games in Jakarta, Kariman Abuljadayel, a sprinter, became the first Saudi woman to compete in the 100-metre race in the 2016 Olympic Games in Rio de Janeiro, and showjumper Dalma Rushdi Malhas won a bronze equestrian medal at the 2010 Youth Olympics.
Saudi sportswomen's accomplishments are also encouraging women to expand their participation in other areas of national life, said Ms Almaeena, who featured on a list of the 200 Most Powerful Women in the Middle East by Forbes magazine in 2014.
Women are now taking up positions in sports organisations and have been appointed leaders and board members in the Saudi Ministry of Sports.
In the past five years, Saudi women’s participation in sport has increased 149 per cent, Sports Minister Prince Abdulaziz bin Turki Al Faisal said recently during an online symposium organised by the London Business School Alumni Association in Riyadh.
“In line with new progressive government policies, a lot of attention and investment has geared towards the inclusion of women in sports on both elite and amateur levels,” he said.
The launch of the Women’s Football League in November 2020 brought together 600 players from 24 teams in Riyadh, Jeddah and Dammam.
Munira Al Hamdan is one of a growing number of female Saudi footballers trying to make a career in the sport. Ms Al Hamdan, 24, who has been playing the sport for a decade, founded the Al Mamlaka football club two years ago in her home city of Khobar, and has also played with the Bahraini team, Super Soccer.
"Coming from a family football background made it easy for me to play football. Despite the domination of football by men here in Saudi Arabia, I paved my way to play my favourite sport with all the support of my family," Ms Al Hamdan said.
While Ms Al Hamdan is pleased that Saudi society has become more accepting of women’s football in recent years, there is still work to be done, she said. “Now that we have a football league for women we hope to also see other official tournaments for basketball, volleyball, swimming, tennis and other sports.”
Her current ambition is to play for the Saudi national team in international tournaments and help ensure that female football teams from the kingdom are represented abroad.
Nouf Al Yamani, 27, has also been playing since an early age and won a local football championship with her team when she was 14, persevering despite the restrictions on female players.
“I remember when we were just a small group of girls with dreams of kicking a ball around, but we’ve worked hard and learnt a lot,” Ms Al Yamani said.
At the time, playing football in Saudi’s "traditionalist society was very difficult, but we have resisted all the threats to overcome the challenge", she said.
“Over the past few years, we’ve really moved on to a different level, thanks to the great work by those responsible for women’s football in Saudi Arabia.”
“The kingdom has transformed massively in every way when it comes to female sports in general,” she said.
Hearing about the launch of the Women’s Saudi Football League gave her confidence that sport in Saudi Arabia had entered a new era for female athletes.
“The launch of the league will bolster women's participation in sports at the community level and generate increased recognition for women's sporting achievements," she said.
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
The biog
Profession: Senior sports presenter and producer
Marital status: Single
Favourite book: Al Nabi by Jibran Khalil Jibran
Favourite food: Italian and Lebanese food
Favourite football player: Cristiano Ronaldo
Languages: Arabic, French, English, Portuguese and some Spanish
Website: www.liliane-tannoury.com
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
How will Gen Alpha invest?
Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.
“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.
Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.
He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.
Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”
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Jewel of the Expo 2020
252 projectors installed on Al Wasl dome
13.6km of steel used in the structure that makes it equal in length to 16 Burj Khalifas
550 tonnes of moulded steel were raised last year to cap the dome
724,000 cubic metres is the space it encloses
Stands taller than the leaning tower of Pisa
Steel trellis dome is one of the largest single structures on site
The size of 16 tennis courts and weighs as much as 500 elephants
Al Wasl means connection in Arabic
World’s largest 360-degree projection surface
Russia's Muslim Heartlands
Dominic Rubin, Oxford
The bio
Job: Coder, website designer and chief executive, Trinet solutions
School: Year 8 pupil at Elite English School in Abu Hail, Deira
Role Models: Mark Zuckerberg and Elon Musk
Dream City: San Francisco
Hometown: Dubai
City of birth: Thiruvilla, Kerala