As one strolls through the downtown Cairo neighbourhood of Mosbiro on Monday, the dozens of campaign leaflets, hand-held signs and banners make Gameela Ismail's face seem everywhere - on walls, windows and jacket lapels.
The cultural repercussions are just as overwhelming. Five years ago, the image of a woman's face beaming from a campaign poster - instead of a stare from a film advert - would have been an exceedingly rare sight. In the 2005 election, only four women were elected to Egypt's 454-seat parliament, and four more were eventually appointed by Egypt's president.
The 2010 vote promises to be different. A law passed last year will expand parliament to 518 members, and guarantee seats for at least 64 women, all of whom will run against other female candidates in special polls. The law has been lauded as a strong positive step for an Arab country that is often considered a bellwether for women's rights in the wider Middle East.
So why would Gameela Ismail,an independent candidate and by far the best known of the more than 700 women running for Egypt's parliament this year, opt out of the new quota system?
"This quota was established in order to ensure more seats for the ruling party," Ms Ismail said to the clutch of reporters who were following her around Mosbiro this week. "It's not the Egyptian women who need a quota. It's all the Egyptian people who need a quota in order to have their political and social rights heard. "
It is a perspective that sounds terribly cynical - even ungrateful - considering how the social status of Egyptian women has receded substantially during the past several decades, even as their formal legal rights have improved.
Yet women themselves seem almost as unlikely as men to vote for a female candidate.
Even though the conservative Muslim Brotherhood, a technically illegal Islamist political opposition group, has fielded an impressive 15 female candidates under the quota system, Egyptian attitudes toward women still lie far afield from those in Europe or the West.
"I'm not convinced that a woman can be president, but maybe a minister of economy or education," said Doaa Reda, 23, a customer service representative for a telecommunications company, who was smoking a cigarette at a downtown Cairo cafe last week. "I'm very sensitive. There are some situations that require strength. For example, if I was giving a big political speech and a baby started crying, I would drop everything to go look after the baby."
Despite such pervasive attitudes, women in Egypt have carved out prominent places for themselves in business, law and medicine.
In 1984, Egypt's parliament could boast 36 female members under a quota regime that was later repealed - it was deemed unconstitutional - in 1988.
As women's voices have become increasingly muted in politics, protests from civil society organisations and women's rights groups have grown louder. In that light, last year's quota law looked like a major coup.
"I support [the quota] because I have proposed it for eight years and it used to be refused until the constitutional amendment initiated by the president" last year, said Georgette Qollini, a parliamentarian for the ruling National Democratic Party (NDP) and one of the four female legislators who were appointed by Egypt's president, Hosni Mubarak.
"When men compete with women in elections, the men use all the weapons that women don't feel they can use, like bullying and rumours. In addition there is an anti-women culture among the common people in the street," she said.
All of this is true, say Egyptian feminists. But it is the "type" of woman whom the new quota will support that has become a cause for concern.
Instead of running alongside male candidates in one of Egypt's 222 individual voting districts, female candidates in the quota system must run for office at the level of an entire governorate, of which there are only 29 nation-wide.
"Having a woman who is running for the whole governorate, you need a woman who is already empowered. You need either a wealthy woman or you need a woman from a prominent tribe or family," said Mozn Hassan, the chairman of the board of Nazra for Feminist Studies, an advocacy group that is monitoring the elections "from a feminist perspective".
Ms Hassan continued that "you need a woman who is supported by a strong political party because it's not only a small place, it's a whole governorate".
In the end, she said, women's rights in Egypt should be more about quality and less about quantity.
mbradley@thenational.ae
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BEETLEJUICE BEETLEJUICE
Starring: Winona Ryder, Michael Keaton, Jenny Ortega
Director: Tim Burton
Rating: 3/5
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
WIDE%20VIEW
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ULTRA PROCESSED FOODS
- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns
- Margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars
- Energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces
- Infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes
- Many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts
MATCH INFO
First Test at Barbados
West Indies won by 381 runs
Second Test at Antigua
West Indies won by 10 wickets
Third Test at St Lucia
February 9-13
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Essentials
The flights: You can fly from the UAE to Iceland with one stop in Europe with a variety of airlines. Return flights with Emirates from Dubai to Stockholm, then Icelandair to Reykjavik, cost from Dh4,153 return. The whole trip takes 11 hours. British Airways flies from Abu Dhabi and Dubai to Reykjavik, via London, with return flights taking 12 hours and costing from Dh2,490 return, including taxes.
The activities: A half-day Silfra snorkelling trip costs 14,990 Icelandic kronur (Dh544) with Dive.is. Inside the Volcano also takes half a day and costs 42,000 kronur (Dh1,524). The Jokulsarlon small-boat cruise lasts about an hour and costs 9,800 kronur (Dh356). Into the Glacier costs 19,500 kronur (Dh708). It lasts three to four hours.
The tours: It’s often better to book a tailor-made trip through a specialist operator. UK-based Discover the World offers seven nights, self-driving, across the island from £892 (Dh4,505) per person. This includes three nights’ accommodation at Hotel Husafell near Into the Glacier, two nights at Hotel Ranga and two nights at the Icelandair Hotel Klaustur. It includes car rental, plus an iPad with itinerary and tourist information pre-loaded onto it, while activities can be booked as optional extras. More information inspiredbyiceland.com
The biog
Profession: Senior sports presenter and producer
Marital status: Single
Favourite book: Al Nabi by Jibran Khalil Jibran
Favourite food: Italian and Lebanese food
Favourite football player: Cristiano Ronaldo
Languages: Arabic, French, English, Portuguese and some Spanish
Website: www.liliane-tannoury.com
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