The centre’s strategic plan was approved by Sheikh Khaled bin Mohamed, chairman of the Abu Dhabi Executive Office. Courtesy Abu Dhabi Government Media Office
The centre’s strategic plan was approved by Sheikh Khaled bin Mohamed, chairman of the Abu Dhabi Executive Office. Courtesy Abu Dhabi Government Media Office
The centre’s strategic plan was approved by Sheikh Khaled bin Mohamed, chairman of the Abu Dhabi Executive Office. Courtesy Abu Dhabi Government Media Office
The centre’s strategic plan was approved by Sheikh Khaled bin Mohamed, chairman of the Abu Dhabi Executive Office. Courtesy Abu Dhabi Government Media Office

Abu Dhabi announces new initatives to promote the Arabic language


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The Abu Dhabi Arabic Language Centre has announced programmes to promote Arabic.

Initiatives announced at an online conference on Tuesday will help develop interest in the language and ensure that it is adopted at all levels in society.

The initiatives include creating more Arabic content, developing digital platforms in the language, using it in various fields and encouraging research in the language.

The centre has also been given the task of promoting the language globally.

It will develop 10 programmes to promote Arabic, including Zayed Poetry Encyclopedia, the Global Arabic Proficiency Exam, Arabic on the World Stage programme, and the Arabic Book programme.

It will work with academic and cultural institutions, scholars and researchers across the world to preserve and encourage the use of the language.

The centre will recommend policies that will promote Arabic in the public and private sector.

The strategic plan was approved by Sheikh Khaled bin Mohamed, chairman of the Abu Dhabi Executive Office.

“We are working with linguists and educators to develop a modern Arabic language proficiency test for beginners and professionals at a level that qualifies it for accreditation by the world’s top educational and employment institutions,” said Dr Ali bin Tamim, chairman of Abu Dhabi Arabic Language Centre.

“The new test will be designed to accurately measure the proficiency of non-Arabic speakers, and help them to study in the Arabic language.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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