Only two per cent of the population are buckling their children into car seats or strapping them in with a safety belt, according to a UAE University study.
The study, done in 2008, found that almost a quarter of children ride in the front seat of a car, which is illegal. Children under 10 must sit in the back seat.
"If this law was enforced, it would prevent mothers from holding children on their laps in the front seat." said Dr Jens Thomsen, section head of occupational and environmental health at the Health Authority-Abu Dhabi (Haad).
And if mothers knew that "it doesn't require a big accident, severe crash or excessive speeding for the baby they are holding to be killed, then they would stop assuming that their arms or lap is the safest place for their child", said Dr Reem Al Ameria, the senior officer of health promotion at Haad's public health and policy department.
Dr Thomsen and Dr Al Ameria have made it their mission to educate nurses, doctors and health educators in hospitals across Abu Dhabi emirate, in the hope that every parent will know that using a car seat and belt is the best option for a child.
"If the car crashes when driving at a mere 50kph, just multiply the weight of the baby by that speed and you get the force at which they will be ejected from the car," Dr Al Ameria said.
A baby weighing 3kg, she said, would be equivalent to 150kg at impact, and would crash through the windshield.
"There is no way a mother can hold on to that baby," she said. "Parents are just not aware of how dangerous it can be. They just lack education."
As a public health agency, Haad is also working to educate the community, with the hope that once a law is in place - expected by the end of the year - the population will understand why it is necessary to adhere to it.
"We have 2,500 free car seats ready to give out to parents of newborns at maternity wards of all the major public hospitals in Abu Dhabi, Al Ain and the Western Region," Dr Thomsen said. "But before we distribute them blindly, we want to make sure these seats will be used, and correctly."
Haad is training doctors and nurses in the maternity and neonatology wards of nine hospitals, to instruct parents on the proper use of car seats.
"We don't want to just hand out the seat and then have a parent stop using it because the car is full of people or because the child is cranky and doesn't want to be restrained," said Dr Al Ameria.
Traffic accidents have been the leading cause of death among UAE children up to age 17 for the past three years, she said.
"We need to familiarise parents with the car seat as a product: why they need it, what happens when they don't use it, why it should face the rear of the car for the first few years of a child's life, why it has to be upgraded as the child grows, and so on," Dr Al Ameria said.
A rear-facing car seat, for example, is the safest option for young children. It has a harness and in a crash, cradles and moves with the child to reduce the stress to the fragile neck and spine. Dr Al Ameria said many parents are not aware of this.
Once Haad's campaign launches, the seats will be distributed to parents of newborns, but the campaign is intended to make every parent aware of the issue.
"At the end of the day, it will be the parents who are expected to purchase the seat because it is not sustainable for the government to provide seats for children of all ages, which is why we need to get the community to understand the importance," Dr Thomsen said.
Haad is looking into a policy that would make it mandatory for maternity wards to ensure children leave the hospital in a car seat.
"At the very least, we can make it mandatory for the hospital to provide education and information to the parents, so they can understand the need themselves," he said.
Once parents understand that using car seats can save their child's lives, convincing them should not be a difficult task, said Dr Al Ameria.
"We buy all sorts of things for our children. Why not pay the small amount of money to get them something that is guaranteed to protect them?"
hkhalaf@thenational.ae
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The permutations for UAE going to the 2018 World Cup finals
To qualify automatically
UAE must beat Iraq.
Australia must lose in Japan and at home to Thailand, with their losing margins and the UAE's winning margin over Iraq being enough to overturn a goal difference gap of eight.
Saudi Arabia must lose to Japan, with their losing margin and the UAE's winning margin over Iraq being enough to overturn a goal difference gap of eight.
To finish third and go into a play-off with the other third-placed AFC side for a chance to reach the inter-confederation play-off match
UAE must beat Iraq.
Saudi Arabia must lose to Japan, with their losing margin and the UAE's winning margin over Iraq being enough to overturn a goal difference gap of eight.
Abu Dhabi race card
5pm Abu Dhabi Fillies Classic Prestige | Dh110,000 | 1,400m
5.30pm Abu Dhabi Colts Classic Prestige | Dh110,000 | 1,400m
6pm Abu Dhabi Championship Listed | Dh180,000 | 1,600m
6.30pm Maiden | Dh80,000 | 1,600m
7pm Wathba Stallions Cup Handicap | Dh80,000 | 1,400m
7.30pm Handicap (TB) |Dh100,000 | 2,400m
'Saand Ki Aankh'
Produced by: Reliance Entertainment with Chalk and Cheese Films
Director: Tushar Hiranandani
Cast: Taapsee Pannu, Bhumi Pednekar, Prakash Jha, Vineet Singh
Rating: 3.5/5 stars
MATCH INFO
Everton v Tottenham, Sunday, 8.30pm (UAE)
Match is live on BeIN Sports
The%20specs
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Fighter profiles
Gabrieli Pessanha (Brazil)
Reigning Abu Dhabi World Pro champion in the 95kg division, virtually unbeatable in her weight class. Known for her pressure game but also dangerous with her back on the mat.
Nathiely de Jesus, 23, (Brazil)
Two-time World Pro champion renowned for her aggressive game. She is tall and most feared by her opponents for both her triangles and arm-bar attacks.
Thamara Ferreira, 24, (Brazil)
Since her brown belt days, Ferreira has been dominating the 70kg, in both the World Pro and the Grand Slams. With a very aggressive game.
Samantha Cook, 32, (Britain)
One of the biggest talents coming out of Europe in recent times. She is known for a highly technical game and bringing her A game to the table as always.
Kendall Reusing, 22, (USA)
Another young gun ready to explode in the big leagues. The Californian resident is a powerhouse in the -95kg division. Her duels with Pessanha have been highlights in the Grand Slams.
Martina Gramenius, 32, (Sweden)
Already a two-time Grand Slam champion in the current season. Gramenius won golds in the 70kg, in both in Moscow and Tokyo, to earn a spot in the inaugural Queen of Mats.
Friday's schedule at the Etihad Airways Abu Dhabi Grand Prix
GP3 qualifying, 10:15am
Formula 2, practice 11:30am
Formula 1, first practice, 1pm
GP3 qualifying session, 3.10pm
Formula 1 second practice, 5pm
Formula 2 qualifying, 7pm
The biog
DOB: 25/12/92
Marital status: Single
Education: Post-graduate diploma in UAE Diplomacy and External Affairs at the Emirates Diplomatic Academy in Abu Dhabi
Hobbies: I love fencing, I used to fence at the MK Fencing Academy but I want to start again. I also love reading and writing
Lifelong goal: My dream is to be a state minister
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Starring: Nicole Kidman, Liev Schreiber, Jack Reynor
Creator: Jenna Lamia
Rating: 3/5
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COMPANY PROFILE
Name: N2 Technology
Founded: 2018
Based: Dubai, UAE
Sector: Startups
Size: 14
Funding: $1.7m from HNIs
Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Tell Me Who I Am
Director: Ed Perkins
Stars: Alex and Marcus Lewis
Four stars
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Yuval Noah Harari, Jonathan Cape