• A runner on Abu Dhabi Corniche. Victor Besa / The National
    A runner on Abu Dhabi Corniche. Victor Besa / The National
  • E-scooter users at the corniche in Abu Dhabi. Victor Besa / The National
    E-scooter users at the corniche in Abu Dhabi. Victor Besa / The National
  • A resident enjoys a bike ride at Abu Dhabi Corniche. Victor Besa / The National
    A resident enjoys a bike ride at Abu Dhabi Corniche. Victor Besa / The National
  • A resident takes a stroll on Abu Dhabi Corniche. Victor Besa / The National
    A resident takes a stroll on Abu Dhabi Corniche. Victor Besa / The National
  • A dog owner takes his pet for exercise on the corniche. Victor Besa / The National
    A dog owner takes his pet for exercise on the corniche. Victor Besa / The National
  • Cyclists were among those seen at the corniche. Victor Besa / The National
    Cyclists were among those seen at the corniche. Victor Besa / The National
  • Abu Dhabi residents enjoy returning to the corniche. Victor Besa / The National
    Abu Dhabi residents enjoy returning to the corniche. Victor Besa / The National
  • A roller blader on Abu Dhabi Corniche. Victor Besa / The National
    A roller blader on Abu Dhabi Corniche. Victor Besa / The National
  • Two women go for a walk along Abu Dhabi Corniche. Victor Besa / The National
    Two women go for a walk along Abu Dhabi Corniche. Victor Besa / The National
  • A man goes for a jog along the Corniche in Abu Dhabi. Victor Besa / The National
    A man goes for a jog along the Corniche in Abu Dhabi. Victor Besa / The National
  • A man enjoys a walk at Abu Dhabi Corniche. Victor Besa / The National
    A man enjoys a walk at Abu Dhabi Corniche. Victor Besa / The National
  • A cyclist at Abu Dhabi Corniche. Victor Besa / The National
    A cyclist at Abu Dhabi Corniche. Victor Besa / The National

Could you be 'nudged' to exercise? New unit at NYU Abu Dhabi researches human behaviour


Daniel Bardsley
  • English
  • Arabic

A centre that aims to come up with ways to “nudge” people into changing their behaviour has been officially launched at New York University Abu Dhabi.

The Centre for Behavioural Institutional Design will use research to help governments and companies develop more effective policies to, for example, get people to exercise or take a vaccine, or to auction public assets, such as licences for mobile phone frequencies.

The strategy ties in with an approach popularised in a celebrated 2008 book, Nudge: Improving Decisions About Health, Wealth and Happiness, which inspired the creation of units in many governments that use behavioural economics to encourage changes in behaviour.

The aim is to better predict human behaviour across a range of contexts

Examples of nudges include requiring people to opt out of making pension contributions through their employer, or, when asking a person if they are willing to become an organ donor, suggesting they consider how they would feel if a relative needed an organ and could not get one.

"Nudges are simple policies that help people improve their behaviour. They're attractive because they're typically low-cost and not coercive," Ernesto Reuben, a professor of economics at NYU Abu Dhabi and a co-principal investigator at the new centre, said at its online launch on Thursday.

Another example, he said, involved measures to encourage people to get vaccinated against Covid-19. While some people do not want to be vaccinated, Prof Reuben said there were others who wanted to, but had not got around to it.

“For this latter group, providing simple commitment devices can go a long way to getting [them] vaccinated,” he said.

For example, he said giving students a map of their university campus with the vaccination site, and asking them to decide on a time to get their jab, significantly improved take-up.

Nudges to encourage good behaviour

Dr Ernesto Reuben, a professor of economics at NYU Abu Dhabi and a co-principal investigator at the new Centre for Behavioural Institutional Design at NYU Abu Dhabi. Leslie Pableo / The National
Dr Ernesto Reuben, a professor of economics at NYU Abu Dhabi and a co-principal investigator at the new Centre for Behavioural Institutional Design at NYU Abu Dhabi. Leslie Pableo / The National

The C-BID is one of more than a dozen specialist centres set up at NYU Abu Dhabi, with others covering areas such as public health, cyber security, genomics and systems biology, and changes in global sea levels.

The centre aims to bring together academics from a variety of disciplines, and to co-operate with both government and private-sector organisations.

The launch event heard that more than 100 units have been set up around the world to make use of behavioural economics, while some reports have indicated as many as 200 have been created.

Governments in countries including Australia, the UK and the US have set up nudge units.

The discipline’s popularity represents a move away from the previous orthodoxy, in which people were thought to always behave in ways considered rational by standard economic theory.

Prof John Wooders, a professor of economics at NYU Abu Dhabi and a director at the centre, said studies had demonstrated "the complexity of human nature".

The centre's other director is Prof Nikos Nikiforakis, a professor of economics at NYU Abu Dhabi.

Models of behaviour that also consider the social sciences as well as economics have been developed, leading to the creation of better nudges.

“Formal theories of human behaviour have had a profound impact on public policy and the way people live,” he said.

“The aim is to better predict human behaviour across a range of contexts.”

Could you be nudged to vaccinate?

Nudge theory could encourage people who have not got round to having the Covid-19 vaccine, to go get the jab. REUTERS / Shamil Zhumatov
Nudge theory could encourage people who have not got round to having the Covid-19 vaccine, to go get the jab. REUTERS / Shamil Zhumatov

While the centre was officially launched this week, NYU Abu Dhabi has already been involved in an initiative called the Forever Fit Programme, run with the Department of Community Development in Abu Dhabi, which has helped to develop nudges to encourage older people to be more physically active.

Analysis of why the elderly tended to be inactive found that a lack of discipline and motivation were factors to be taken into account.

Given that many old people were found to have a low level of digital literacy, a booklet was produced with easy-to-follow exercises designed for individuals with different levels of physical ability.

The department hoped that having simple exercises would help overcome issues around discipline and motivation.

Speaking at the online launch in a pre-recorded presentation, Prof Cass Sunstein, one of the co-authors of the book Nudge, said that other nudges could focus on encouraging people to take medication correctly, as not doing so was seen as a major global problem.

“For Covid-19, one problem might be [making people engage with] social distancing. There are nudges that could be helpful. Another problem might be vaccine resistance,” he said.

“People might not be driving as carefully as they should. There are nudges that could involve the design of the car, or that could involve the design of the road.”

Prof Sunstein, who worked as a senior official in the White House during Barack Obama’s presidency, said particularly good outcomes could be developed when academics, who tended to be theory-oriented, worked with government officials, who had a more practical focus.

He also said that cultural factors were essential to consider when developing nudges.

“We have to learn a lot about what works and what doesn’t work,” he said. “Something that works in Spain might not work in Germany.”

While you're here
While you're here

White hydrogen: Naturally occurring hydrogenChromite: Hard, metallic mineral containing iron oxide and chromium oxideUltramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica contentOphiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on landOlivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour

How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

The specs: 2018 Chevrolet Equinox

Price, base / as tested: Dh76,900 / Dh110,900

Engine: 2.0L, turbocharged in-line four-cylinder

Gearbox: Nine-speed automatic

Power: 252hp @ 5,500rpm

Torque: Torque: 352Nm @ 2,500rpm

Fuel economy, combined: 8.5L / 100km

A timeline of the Historical Dictionary of the Arabic Language
  • 2018: Formal work begins
  • November 2021: First 17 volumes launched 
  • November 2022: Additional 19 volumes released
  • October 2023: Another 31 volumes released
  • November 2024: All 127 volumes completed
In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

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Various artists, Sony Music Turkey 

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Antonio Muñoz Molina

Translated from the Spanish by Camilo A. Ramirez

Tuskar Rock Press (pp. 310)

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Dark Souls: Remastered
Developer: From Software (remaster by QLOC)
Publisher: Namco Bandai
Price: Dh199

AGL AWARDS

Golden Ball - best Emirati player: Khalfan Mubarak (Al Jazira)
Golden Ball - best foreign player: Igor Coronado (Sharjah)
Golden Glove - best goalkeeper: Adel Al Hosani (Sharjah)
Best Coach - the leader: Abdulaziz Al Anbari (Sharjah)
Fans' Player of the Year: Driss Fetouhi (Dibba)
Golden Boy - best young player: Ali Saleh (Al Wasl)
Best Fans of the Year: Sharjah
Goal of the Year: Michael Ortega (Baniyas)

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Stars: Tom Holland, Zendaya, Jacob Batalon 

Rating:*****

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Engine: 3.8-litre, twin-turbo V8

Transmission: eight-speed automatic

Power: 582bhp

Torque: 730Nm

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How to wear a kandura

Dos

  • Wear the right fabric for the right season and occasion 
  • Always ask for the dress code if you don’t know
  • Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work 
  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

  • Wear hamdania for work, always wear a ghutra and agal 
  • Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying