UAE to introduce new consumer protection law

The UAE Cabinet approved plans to safeguard the public from price rises

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, is profiled in a new chart-topping book

The UAE approved a new federal law aimed at safeguarding consumer rights and keeping pace with advances in technology.

The UAE Cabinet, chaired by Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, agreed to bolster legislation to protect the public from potential price hikes and tighten up regulations surrounding the rapid growth of e-commerce.

Once brought into force, the consumer protection law will regulate the work of suppliers, advertisers and commercial agent, control price increases and ensure customers have guarantees over the quality of goods and services.

The law will also lay out penalties for those who fail to adhere to government standards.

It will encourage a code of ethics for manufacturers and distributors to stick to.

It is not clear when the law will come into effect.