More young professionals and start-ups are choosing Dubai as their home – with newly relaxed visa rules and a fast vaccine programme among the key drivers.
The National spoke to the founder of a German homeware brand, a British software company, and a Lithuanian travel agency, along with other digital remote workers who made the move.
Several visited during the height of Europe's winter lockdowns and have now decided to return.
“There were a lot of people who came here last autumn and stayed for several months because of the restrictions in their own countries," said Fred Roeder, managing director of London-based Consumer Choice Centre.
Dubai is experiencing a tectonic shift at the minute, with more highly skilled professionals starting to call it home
Fred Roeder, Consumer Choice Centre
“There was nowhere else to go that offered the same freedoms in Covid times.”
Now many of those visitors are making the move permanent.
"Dubai is experiencing a tectonic shift at the minute, with more and more highly skilled professionals starting to call it home," he said.
Mr Roeder, a respected health economist, produces a regular global resilience ranking of how well countries fared in the pandemic, which last week ranked the UAE second in the world.
It also recognised the Emirates for performing significantly better with its vaccination campaign than European Union countries.
The campaign, which delivers doses to people of all ages at the same time, means new arrivals can get the shots as soon as their visa residency documents are ready, which typically takes three or four weeks.
“Even though there is a lot of freedom you still see people sticking to the rules, you don't see as many people in other countries keeping their masks on," said Mr Roeder, a German who now too is based in Dubai.
The government's decision to grant resident visas for working remotely make it an even more desirable location, especially for younger people.
The most recent figures available, from Dubai Tourism in late March, show 1,700 people had applied for its remote working visa - the application link is here - with most accepted. For the first time, it allows people to live in the Emirates and work for a company abroad that has no base here.
In addition, 16,000 foreign travellers opted to take advantage of the city's free visa extension in January, Dubai Tourism's chief executive Issam Kazim told CNN Travel. Traditional visa routes working for domestic companies, self-employment and founding a start-up business are still popular.
German homeware founder finds a new home
Berlin resident Hanna Achilles-Auferoth, 34, plans to make the move to Dubai soon.
“I was there from February to April and now plan to move there permanently soon,” said the founder and chief executive of Achilles Berlin, a luxury lifestyle and homeware company.
“Dubai is an extremely attractive proposition for an e-commerce entrepreneur.
“When I was there I saw how easy it was to work remotely. I was impressed by how it was open for business meetings in restaurants, which was not something I could do in Germany.”
Ms Achilles-Auferoth already has one of the new remote work visas. The nature of her business means her employees do not need to be based in one location.
“We have a team of 10 but we all work remotely around the globe,” she said.
“It’s a very attractive prospect to be based in Dubai.”
Dubai's sunshine beats a Lithuanian winter
Edmundas Balcikonis relocated to Dubai in December to work temporarily while his home country, Lithuania, was under lockdown.
Mr Balcikonis, 34, runs a travel software firm called Eddy Travels, and despite the disruption caused by the pandemic, found his stint in Dubai was successful.
He plans to return to Lithuania soon to tie up loose ends before making the switch to Dubai permanent.
“Nothing was happening anywhere except in Dubai, so I decided to work from there instead of being in lockdown by myself at home,” he said.
“Being able to go to business meetings in person gave me great confidence in the market here.
“It made me decide to make the move to Dubai full-time.”
UK resident Edward Batrouni, 41, stayed in Dubai – working remotely – with his wife and two children, from December to April.
“We ended up staying longer than we first expected,” he said.
“My company has offices globally and Dubai is a perfect hub for me to operate from.”
He now plans to return and make it his family’s permanent home.
"I knew the UAE was at the forefront of innovation and were digitising as many processes as they could," said the founder of software company Zenitech.
HAJJAN
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Have you been targeted?
Tuan Phan of SimplyFI.org lists five signs you have been mis-sold to:
1. Your pension fund has been placed inside an offshore insurance wrapper with a hefty upfront commission.
2. The money has been transferred into a structured note. These products have high upfront, recurring commission and should never be in a pension account.
3. You have also been sold investment funds with an upfront initial charge of around 5 per cent. ETFs, for example, have no upfront charges.
4. The adviser charges a 1 per cent charge for managing your assets. They are being paid for doing nothing. They have already claimed massive amounts in hidden upfront commission.
5. Total annual management cost for your pension account is 2 per cent or more, including platform, underlying fund and advice charges.
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At a glance - Zayed Sustainability Prize 2020
Launched: 2008
Categories: Health, energy, water, food, global high schools
Prize: Dh2.2 million (Dh360,000 for global high schools category)
Winners’ announcement: Monday, January 13
Impact in numbers
335 million people positively impacted by projects
430,000 jobs created
10 million people given access to clean and affordable drinking water
50 million homes powered by renewable energy
6.5 billion litres of water saved
26 million school children given solar lighting
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The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
EA Sports FC 26
Publisher: EA Sports
Consoles: PC, PlayStation 4/5, Xbox Series X/S
Rating: 3/5
Everton 1 Stoke City 0
Everton (Rooney 45 1')
Man of the Match Phil Jagielka (Everton)
Company profile
Name: Infinite8
Based: Dubai
Launch year: 2017
Number of employees: 90
Sector: Online gaming industry
Funding: $1.2m from a UAE angel investor
Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
THURSDAY'S ORDER OF PLAY
Centre Court
Starting at 10am:
Lucrezia Stefanini v Elena Rybakina (6)
Aryna Sabalenka (4) v Polona Hercog
Sofia Kenin (1) v Zhaoxuan Yan
Kristina Mladenovic v Garbine Muguruza (5)
Sorana Cirstea v Karolina Pliskova (3)
Jessica Pegula v Elina Svitolina (2)
Court 1
Starting at 10am:
Sara Sorribes Tormo v Nadia Podoroska
Marketa Vondrousova v Su-Wei Hsieh
Elise Mertens (7) v Alize Cornet
Tamara Zidansek v Jennifer Brady (11)
Heather Watson v Jodie Burrage
Vera Zvonareva v Amandine Hesse
Court 2
Starting at 10am:
Arantxa Rus v Xiyu Wang
Maria Kostyuk v Lucie Hradecka
Karolina Muchova v Danka Kovinic
Cori Gauff v Ulrikke Eikeri
Mona Barthel v Anastasia Gasanova
Court 3
Starting at 10am:
Kateryna Bondarenko v Yafan Wang
Aliaksandra Sasnovich v Anna Bondar
Bianca Turati v Yaroslava Shvedova
The specs: 2017 Dodge Viper SRT
Price, base / as tested Dh460,000
Engine 8.4L V10
Transmission Six-speed manual
Power 645hp @ 6,200rpm
Torque 813Nm @ 5,000rpm
Fuel economy, combined 16.8L / 100km
Draw:
Group A: Egypt, DR Congo, Uganda, Zimbabwe
Group B: Nigeria, Guinea, Madagascar, Burundi
Group C: Senegal, Algeria, Kenya, Tanzania
Group D: Morocco, Ivory Coast, South Africa, Namibia
Group E: Tunisia, Mali, Mauritania, Angola
Group F: Cameroon, Ghana, Benin, Guinea-Bissau
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Company profile
Name: Oulo.com
Founder: Kamal Nazha
Based: Dubai
Founded: 2020
Number of employees: 5
Sector: Technology
Funding: $450,000